Annual report (tai lieu them khao ve KPI)
- 1. Operations Department Annual KPIs Report By Eng. Hamed Ali, Plant Manager
- 3. Our Company:- Our success is driven by a combination of factors. Our dedicated team under the leadership of our supportive Board and visionary management. Our state-of-the-art infrastructure, incorporating centralized farms and advanced processing plants. Our Goal:- Fresh. Delicious. Nutritious. These are the qualities that have made our irresistible bakery products firm favorites among families throughout the region. Its diverse range of quality baked products includes breads, ready-to-eat pastries and other baked confectionaries. Our brand is built around four core strengths: freshness, quality, consistency and wholesome nutrition for everyone, every day. Strategy The heart of our company success is the trust earned over 45 years of continuous commitment to quality, Renewed trust every day by providing great products that meet people’s needs. Vision To be the consumers’ preferred choice by leading in chosen markets with superior Bakery products, to make sustainable living common place. We believe this is the best long-term way for our business to grow. Mission To provide quality and nutritious Bakery items that enrich consumers’ lives every day. as a business we have a responsibility to our consumers and to the communities in which we have a presence. Around the GCC Countries . Values Adaptable We are agile and flexible in our work, confidently taking bold decisions that benefit our stakeholders. Sharing Innovative Quality We have an unwavering commitment to quality. We are driven to improve our business everyday and to maximize the creative potential of our people. We work together as one, openly collaborating and sharing skills & knowledge to enable our people to be the best.
- 4. Agenda: Our Effective Keys Of Performance Indicators – KPIs System is explained through the following Categories:- •Quality. •Cost. •Delivery. •Safety. •Morals.
- 5. Quality
- 6. # C.C due to Poor Quality 5 Food Safety Issues Corrective Action Clock speed 4:53 NCRs Improvement Rate 98.0% Quality Related KPIs Mangement # of ISO Acquired Certifications 5 DPMO Rate % 0.000100 0 10 20 30 40 50 60 70 80 90 100 95 GMP Compliance Rate 92 88 95 75 88 92 93 88 96 87 92 85 90 89 YTD GMP Compliance score actual Target 95% 97% 95% 95% 95% BU 1 BU 2 BU 3 BU 4 BU 5 GMP Score per BU GMP Score 0 10 20 30 40 50 60 70 80 90 100 3 2.5% 4.7% 3.6% 5.8% 2.8% BU 1 BU 2 BU 3 BU 4 BU 5 DDE Score per BU GMP Score 6% 3% 2% 4% 4% 6% 1% 6% 4% 5% 3% 3% 4% 4% YTD DDE Rate % actual Target 75 22 11 7 5 5 4 3 2 2 1 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 10 20 30 40 50 60 70 80 Brown square… Multi seeded… sesame burger White square… Milk Bread Apple puff sandwich roll cheese sandwich chocolate croissant plain burger cheese puff square top bread CUMULATIVE % FREQUENCY # NCRS product wise Distribution 7 3 13 8 3 BU 1 BU 2 BU 3 BU 4 BU 5 NCRs Score per BU NCRs Score 295 22 52 14 62 25 32 41 18 36 25 16 17 360 YTD NCRs actual Target
- 7. Repeat catering customers Ratio 17% YTD Customer Retention Rate 88% YTD Cutomer Attrition Rate 2.2% Quality Related KPIs Mangement % of Resolved C.C 88 YTD C.C 12 % Moldy, 1, 20% insectinside, 1, 21% damaged, 1, 20% bad shape, 1,… bad smell, 1, 19% Cutmer complaints analysis Moldy insect inside damaged bad shape bad smell 7 3 13 8 3 BU 1 BU 2 BU 3 BU 4 BU 5 Total NCRs per BU total NCRs 102 2 5 4 2 5 3 1 8 3 5 6 7 51 YTD Customer Complaints actual Target 5 4 3 2 1 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 1 2 3 4 5 6 Brown square top bread Multi seeded bread sesame burger White square top bread a Brown square top bread c d CUMULATIVE % FREQUENCY # Total C.C product wise Distribution 7% -63% 17% -70% -60% -50% -40% -30% -20% -10% 0% 10% 20% 30% 0 500 1000 1500 2000 2500 3000 3500 4000 Total # Customers total # lost customers Repeated Customers Customers Behavior during 2021 2020 2021 % change ComplimentstoComptaints Ratio $ Value of recovered products (soldagain), 75000 $ Value of damaged returned products, 45000 $ Value of recovered products (sold again) $ Value of damaged returned products Recovery Yield Ratio 63% 8800 9500 7500 8800 9200 9300 8800 9600 9200 9300 8800 9600 12000 19500 17500 18800 19200 19356 14600 19600 19200 19356 14600 19600 20,800 29,000 25,000 27,600 28,400 28,656 23,400 29,200 28,400 28,656 23,400 29,200 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Returned Goods Recovery Rate % $ Dameged goods $ recovered goods Value of Total Returns 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 108,400 88,000 213,312 260,000 321,712 348,000 YTD 2020 YTD 2021 YTD Recovery Ratio $ Dameged goods $ recovered goods Value of Total Returns
- 8. Quality Related KPIs Mangement Quality Department Cost to revenue Ratio 0.5 Quality Department cost to Profit Ratio % 0.5 % # Acquired Customers 25 YTD Quality department cost / Employee # Quality Department Employees 15 55000 95% 5% YTD average SFDA Compliance Rate Complied points Non-Complied Points 95 % Complied 70% 30% % of faults detected prior to failure Detected faults perior Failure Failure cases 70 % Proactivity 95% 5% QC Points meeting intended objective Rate Effective Quality controls Failed quality controls 98% 2% New Customers % Total # active customers New customers 95 % Complied 2 % New Customers 244 25 33 31 18 22 41 42 28 63 29 41 22 395 # New Customers # new Customers Target 17% 83% Key account contribution to total sales revenue ratio Key accounts sales revenue total sales revenue 17 16 18 21 15 16 19 16 17 18 16 15 63 68 61 59 63 64 58 63 68 58 63 68 80 84 79 80 78 80 77 79 85 76 79 83 Key Accounts Contribution To total sales revenue $ Key accounts revenue rest of sales revenue 0 10 20 30 40 50 60 70 80 90 100 73 42% 58% Heavy Usage Index Most salable SKUs Total SKUs 42 % MSI 0 10 20 30 40 50 60 70 80 90 100 3
- 9. Quality Related KPIs Mangement Quality Department Cost to TMC Ratio 0.98 Cost of Quality Inspection / sample SR 0.11 % % of closed & completed troubleshooting cases 99.2% PLP Average QDI % % Of optimized Processes 1.8% 98.3% 5 4 3 2 1 1 1 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 0 1 2 3 4 5 6 Moldy before expiry dirt attached to the… bad smell Bad sealing crumby dark color gummy less sesame CUMULATIVE % FREQUENCY # troubleshooted cases Local Raw Materials suppliers Imported Raw Materials suppliers Machines & spare parts suppliers Contractors Evaluation PLB suppliers evaluation ASL Quality Rating Plan Compliance 80% 85% 65% 60% 80% 9% 91% Key Accounts Expansion% Added revenue from NPDs Last year products revenue 9 % Increase 0.89%0.93% 1.11% 0.83%0.81% 0.95%0.97% 1.08% 0.87% 0.76% 1.13% 0.89% 0.96%0.94% Average TQC / TMC Ratio actual Target 0.89%0.93% 1.41% 0.83% 0.81% 0.95% 0.97% 1.58% 0.87% 1.76% 1.53% 0.89% 0.96% 1.12% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 PLB Average QDI % actual Target 9% 13% 13% 13% 13% 13% 13% 13% Cost Of Poor Quality -COPQ Labor Cost Materials cost Utitlities cost lost sales opportunities Re-work cost lost customers Financial penalities Compensation Cost 564 K SR 52,000 33,000 31,000 180,000 22,000 41,000 42,000 28,000 63,000 29,000 41,000 22,000 44197 44228 44256 44287 44317 44348 44378 44409 44440 44470 44501 44531 COPQ by SR COPQ Target 770,000 560,000 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 YTD 2020 YTD 2021 YTD COPQ COPQ Target
- 10. Cost
- 11. % Employees Cost Over TMC 23.2% COGM / Unit TMC 16.3 SR 283 M SR Cost Related KPIs Mangement PLB Profitability by SR Direct Sales Revenue Growth Rate % 3.11 1,250,368 SR 14% 9% 11% 5% 15% 7% 5% 10% 24% PLB Profitability Tortella Fruit cake swiss rolls Mamoul White sliced bread Croissant items Puff items Crepe Sambosa 52,000,000 53,000,000 54,000,000 55,000,000 56,000,000 57,000,000 58,000,000 59,000,000 60,000,000 61,000,000 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Sales growth vs Target D.S during 2020 D.S during 2021 Target 47% 53% YTD Direct sales growth rate YTD 2020 YTD 2021 76 m SR 29.30% 28.60% 27.63% 28.52% 26.23% 27.63% 25.63% 24.15% 26.13% 25.32% 24.32% 26.17% 27.15% 26.46% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 Average COGM / Unit Ratio actual Target 23% 42% 35% TMC % Direct labor Direct Material O.H 23% 77% Employees Cost Vs TMC Total Employees cost - TEC total Manufacturing cost - TMC
- 12. Cost Related KPIs Mangement Sales Expiry Ratio Sales Efficiency Ratio % 92.80 7.20% Operating Expenses Ratio - OER 31.14% Contribution Profit Margin Ratio -CPMR Gross Profit Margin Ratio- GPMR 80.06% 68.0% 1000000000 928000000 743000000 446000000 157000000 142000000 72000000 185000000 297000000 244000000 45000000 15000000 0 200000000 400000000 600000000 800000000 1E+09 1.2E+09 Gross sales Sales Returns & Expiry Net sales revenue Variable cost Contribution Profit (Margin) COGS Gross Profit (Margin) Operating Expenses (SGA) non-operating expenses ( depreciation & amortization) Opearation profit (EBIT) Interrest & taxes net profit (margin) Income Statement waterfall chart Operating Profit Ratio -OPR 16.92% Net Profit Ratio - NPR 15.30% COGS Rate 29.7% Sales Revenue 1000 m TMC / Sales Revenue 26.23% Net Profit Value 142 m
- 13. Cost Related KPIs Mangement Sacrapped RM & PM % Average sales / Route /Day SR 0.23% 9,000 Sell-Through Rate 95.14% # of Routes Energy Cost / Unit 300 0.05 SR 92.78% 94.84% 92.15% 93.67% 91.98% 94.61% 91.31% 92.77% 93.19% 92.98% 94.68% 93.78% 7.22% 5.16% 7.85% 6.33% 8.02% 5.39% 8.69% 7.23% 6.81% 7.02% 5.32% 6.22% 80.02% 78.91% 79.52% 80.23% 79.68% 79.62% 80.12% 78.96% 79.23% 79.63% 80.22% 79.52% 68.00% 67.00% 67.50% 68.02% 66.89% 67.20% 68.00% 66.50% 67.23% 66.35% 68.00% 67.85% 32.00% 33.00% 32.50% 31.98% 33.11% 32.80% 32.00% 33.50% 32.77% 33.65% 32.00% 32.15% 17.00% 18.00% 17.50% 16.98% 18.11% 17.80% 17.00% 18.50% 17.77% 18.65% 17.00% 17.15% 14.00% 15.00% 14.50% 13.98% 15.11% 14.80% 14.00% 15.50% 14.77% 15.65% 14.00% 14.15% 28.00% 27.00% 27.50% 28.02% 26.89% 27.20% 28.00% 26.50% 27.23% 26.35% 28.00% 27.85% 26.00% 25.00% 25.50% 26.02% 24.89% 25.20% 26.00% 24.50% 25.23% 24.35% 26.00% 25.85% Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Income Statement Financial Ratios Net sales % Expiry % CPMR% GPMR% OER% OPR% NPR% COGS% TMC% 0.28% 0.15% 0.18% 0.21% 0.19% 0.18% 0.23% 0.18% 0.19% 0.20% 0.23% 0.20% 0.19% 0.19% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 Scrapped RM & PM% actual Target 15,000,000 32,000,000 300,000,000 320,000,000 315,000,000 288,000,000 YTD 2020 YTD 2021 TMC Budget Compliance Budget Actual $400 $200 $200 $120 $80 $416 $222 $188 $113 $95 $0 $100 $200 $300 $400 $500 Direct sales Catering Sales Key accounts sales Export sales PLB Sales Sales Target Compliance by MSR Actual Target 98.22% 96.23% 99.63% 99.87% 96.58% 98.23% 97.02% 96.25% 97.56% 99.86% 99.66% 98.23% 99.12% 98.19% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 Sell-Through Rate actual Target
- 14. Cost Related KPIs Mangement Purchasing Employees as % of total Employees % of Temporary Staffing to labor cost 0.23% 0.43% Sell-Through Rate 95.14% Cost Of Insurance Actual Budget vs Forecasted Budget 8,000,000 0.05 SR 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 30,000,000 100,000,000 850,000,000 850,000,000 880,000,000 750,000,000 YTD 2020 YTD 2021 Company Budget Compliance Budget Actual Emplyees Cost VS Sales revenue Procurement ROI Purchase Value VS Sales revenue Inventory Carrying Cost VS TIC 3% 97% Rejected Materials Ratio Received Materials Rejected materials 89% 11% Approved Suppliers Ratio Approved Certified suppliers Total Listed Suppliers 97% 3% Inventory shrink Rate ERP Recorded Inventory Actual Inventory 12,000,000 22,000,000 300,000,000 300,000,000 312,000,000 278,000,000 YTD 2020 YTD 2021 Actual vs Budgeted Overheads Budget Actual
- 15. Cost Related KPIs Mangement Distribution Cost Per KM. RM & PM Cost per Kilogram Finished Product Output 0.16 SR 17.03% Average External labor cost /FTE 2800 SR Transport Cost vs Sales Revenue Average Labor Cost / FTE 0.97% 2000 SR 12,000,000 22,000,000 250,000,000 250,000,000 262,000,000 228,000,000 YTD 2020 YTD 2021 Actual vs Budgeted OpEX Budget Actual 138,000,000 42,000,000 1,000,000,00 0 1,000,000,00 0 862,000,000 958,000,000 YTD 2020 YTD 2021 Actual VS Budgeted Revenue Budget Actual 18.00% 15.96% 17.63% 16.85% 18.32% 17.28% 15.69% 17.19% 18.22% 15.86% 16.85%17.22% 18.02% 17.09% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 RM & PM Cost / Kg F.P Output % actual Target $ SMG vs $ Total Inventory 0.48% Profit / Employee 50,000 SR Maintainance Cost / Unit 4 Halalas DPO-Days Payable Outstanding 45 days. Berry Ratio 2:1 Revenue / Employee 480,000 SR 1.88% 0.96% 0.63% 0.85% 1.32% 1.83% 1.69% 0.95% 1.22% 0.86%0.89%0.92% 1.02%1.10% Average Overtime vs Total Salaries Rate actual Target 98% 2% Total Maintainance Cost vs TMC Total Manufacturing Cost Total Maintainance Cost 2.88% 1.96% 1.63% 1.85% 1.32% 1.83% 1.69% 1.95% 1.22% 1.86%1.89%1.92% 1.02% 1.68% Total Maintainance Cost vs TMC Rate actual Target
- 16. Gross Profit / Net Profit Ratio 3 to 1 Total Maintainance Cost vs Sales Revenue Cost Of Non-Productive Items / TMC 0.43% 0.63% Cost Related KPIs Mangement Total Maintainance Cost / COGS Total Maintainance Cost / ERAV 0.88% 1.83% 40% 22% 18% 11% 9% Sales Contribution to Revenue Direct sales Catering Sales Key accounts sales Export sales PLB Sales 67% 33% Berry Ratio Gross Profit OpEx 76% 24% Gross /Net Profit Ratio Gross Profit Net Profit 12,000,000 21,000,000 300,000,000 300,000,000 312,000,000 279,000,000 YTD 2020 YTD 2021 Materials Purchase Price Variance - PPV Budget Actual Prospectin g $34M Meeting $22M Presentati on $20M Quotation $15M Execution $6M 17 % Closing Ratio 1.88% 1.73% 1.63% 1.85% 1.42% 1.83% 1.69% 1.95% 1.62% 1.86%1.89% 1.92% 1.52% 1.74% Non-Productive items / TMC actual Target 0.62% 0.42% 0.47% 0.53% 0.39% 0.42% 0.50% 0.33% 0.38% 0.36% 0.52% 0.41% 0.39% 0.43% Total Maintainance Cost vs Revenue actual Target 1.88% 1.73% 1.63% 1.85% 1.42% 1.83% 1.69% 1.95% 1.62% 1.86% 1.89% 1.92% 1.52% 1.74% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 TMC/ ERAV actual Target 0.88% 0.73% 0.63% 0.85% 0.42% 0.83% 0.69% 0.95% 0.62% 0.86% 0.89% 0.92% 0.52% 0.74% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 TMC/ ERAV actual Target
- 17. Cost Related KPIs Mangement Planning Variance Index Craft Workers to Supervisors Ratio 98.3% 7:01 Carft Workers On shift Ratio Craft Workers to Planner Ratio Direct/Indirect Maintainance staff Ratio 7:01 15:01 85% Indirect Maintainance Pesonnel Cost 4% 1,500,652 1,147,313 10,000,00 0 10,000,00 0 11,500,65 2 8,852,687 YTD 2020 YTD 2021 Actual Maintainance work orders cost vs budgeted cost Budget Actual 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Proactive Work Reactive Work 95% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Maintainance Schedule Compliance 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Planned Backlog 97% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% PM Plan Compliance Internal Maintainance Employee Cost 3% Overtime Maintainance Cost 0.53% Overtime Maintainance Hours 4 % Vendor Managed Inventory 89% Stock Outs 3.5% 0 10 20 30 40 50 60 70 80 90 100 4 0 10 20 30 40 50 60 70 80 90 100 53 0 10 20 30 40 50 60 70 80 90 100 23
- 18. Delivery
- 19. Delivery Related KPIs Mangement # Of Processing plants # Of Running SKUs 5 126 YTD Transfer Growth Rate 4.0% Gross Transfer (sales turnover) YTD Transfer growth value 40,000,000 1,000,000,000 Unit 1 11% Unit 2 31% Unit 3 23% Unit 4 8% Unit 5 27% Gross transfer / BU Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 $1,000,000,000 $1,000,000,000 $912,000,000 $1,040,000,000 YTD 2020 YTD 2021 YTD Gross Transfer Actual Target
- 20. Delivery Related KPIs Mangement # Of Processing lines # Of Packing machines 22 31 # of proofers 28 # of mixers # of ovens 48 42 Products & Process Complexity
- 21. Delivery Related KPIs Mangement Un-Planned downtime rate Planned downtime Rate 4% 6% YTD Average Downtime Rate 39% Average asset Utilization Rate Average Un-scheduled downtime Rate 29% 71% 8640 6144 5209 4083 1248 1248 215 360 360 242 218 222 444 0 2000 4000 6000 8000 10000 12000 Theoretical Hours Legal no-opr No Demand Hours Used Sanitation Breakdowns Change over Production Hours Start up & shut down Defect losses Minor Stoppages Speed Losses Defect free Average Running Lines Waterfall Chart AU =71% OOE =66% OEE =78% TEEP =55.5% Avg. Productivity Man/Hour 79 U/M/H Asset Availability AV% 95% Asset Performance P% 91% Asset Quality (FPY) Q% 91% Throughput Ratio 85%
- 22. Delivery Related KPIs Mangement Average WIP Value Average Safety Stock Value (RM &PM & Spare Parts) 388,000SR 4,256,000 SR YTD Inventory Turnover Rate 203 Times Average Safety Stock (Finished goods) Products Return Rate 0.0010% 1,722,000 SR PPA-Production Plan Adherence 98% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% $453,000 $325,000 $385,000 $412,000 $325,000 $353,000 $412,000 $350,000 $352,000 $288,000 $320,000 $365,000 $222,000 $342,417 Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 Average WIP Value actual Target $5,000,000 $2,000,000 $4,256,000 $1,722,000 Avg. Safety stock (RM+PM+S.P) Avg. Safety stock (FG) YTD Safety Stock level Actual Target 0 10 20 30 40 50 60 70 80 90 100 98 Cost per ton- kilometer 0.27 SR Fuel Consumption /100 km 40 L 0 10 20 30 40 50 60 70 80 90 100 99.2 Average Delivery cost per truckload 1,260 SR 0 10 20 30 40 50 60 70 80 90 100 83 Forecasted Demand Adherence 99.3% Fuel Cost / 100 km 0.18 SR
- 23. Delivery Related KPIs Mangement JIT or OTIF Rate Demand Forecast Accuracy 100% 98.3% Order Response Time 2 days Preventive Maintainance Plan Compliance Rate Average Takt Time 120 min 97.22% Orders Delivered with damaged items Rate 1.2% Inventory Turnover Time Period 1.5 days Avg. Manufacturing cycle time 3.5 hrs. Delivery schedule Adherence 100% Avg. Manufacturing Lead time 8 hrs. 1498 166 102 128 136 141 132 110 115 126 124 106 112 0 200 400 600 800 1000 1200 1400 1600 1800 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total YTD Maintainance Work Orders 76% 24% Planned /Un-Planned Downtime Ratio Planned Down Time Un-Planned Down time 73 42 55 47 63 52 44 39 41 56 62 45 38 49 MTTR (minutes) actual Target 58 53 86 68 64 62 66 80 76 70 71 83 78 71 MTBF (Hrs) actual Target 0 10 20 30 40 50 60 70 80 90 100 83
- 24. Delivery Related KPIs Mangement Local Suppliers lead time Purchase Order cycle time 2 days 5 hours RAV / Wages Ratio Vendors Availability Procurement ROI 5.23% 96.36% 4.0 Total Maintainance Cost / Unit 0.02 SR Maintainance Training ROI 10000% Work Order Avg. cycle time 13 hrs Spare Parts Trurnover Ratio 4 times 2 2 2.41 1.92 YTD 2020 YTD 2021 Stocked MRO Inventory Value As a Percent of Replacement Value (RAV) Actual Target 2 2 2.08 1.88 YTD 2020 YTD 2021 Total Maintenance Cost As a Percent of Replacement Asset Value (RAV) Actual Target 81% 6% 8% 5% Total Available time profile% Lost Running Time Rate Uptime Idle time scheduled downtime Un-Scheduled downtime 3 3 2.88 2.52 YTD 2020 YTD 2021 Mean Downtime (MDT) Actual Target 4.48% 3.30% 4.22% 3.31% 5.25% 4.18% 3.32% 4.31% CMC /TMC CMH/ Maintainance FTE PMC /TMC PMH/ Maintainance FTE CBMC/TMC CBMH/ Maintainance FTE MSC/TMC MSH/ Maintainance FTE Total Maintainance Cost Breakdown structure actual Target 93% 7% Planned & Un-Planned Maintainance work % Planned maintainance work Un-Planned Maintainance work
- 25. Delivery Related KPIs Mangement Purchase Order Lead Time -POLT Store Receiving Efficiency 24 hrs 99.72% Labors Usage Rate # Of Patents # Working Stock 15 million SR 2 96.8% -17% -8% -8% -6% -7% -8% -7% 25% -21% -30% -20% -10% 0% 10% 20% 30% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% Materials Usage Variance Rate - MUV Labor Rate Variance - LRV Labor Efficency Variance - LEV Variable Overheads Efficiency Variance - VOEV Variable Overheads Expenditure Variance - VOEV Fixed Overheads Variance - FOV Fixed Overheads Expenditure Variance - FOEV Sales Revenue Variance - SRV Sales Price Variance - SPV Cost Parameters Variance follow up 2020 2021 % change Target -13.89% -25% -7% -17% -21% -11% -19% -9% -27% 5% -31% -14% 8% -35.00% -30.00% -25.00% -20.00% -15.00% -10.00% -5.00% 0.00% 5.00% 10.00% 15.00% 0.00% 0.20% 0.40% 0.60% 0.80% 1.00% 1.20% Changeover Time Reduction Rate 2020 2021 % change Target 84% 16% Cannibalization Rate Of New Products Sales of NP that Cannibalized Existing Products net sales value of NP. 11 7 100 100 89 93 YTD 2020 YTD 2021 Avg. YTD Production Lines Opportunity Gap Max Theoritical Capacity Actual Parctical Capacity
- 26. Safety
- 27. TRIR 0.3 5 6 # of lost time Injury cases YTD # of lost days Safety Related KPIs Mangement YTD # Of Recorded Accidents 15 YTD # Of Nearmisses 8 QCDSM DetailedKPIs(Value-BasedKeyresults) Satisfactory Warning Not- Satisfactory 2015 2016 2017 2018 2019 2020 2021 %Incidents causedbylackof requiredsupportskills % <0.5 0.5-0.7 >0.7 1.0 0.8 0.7 0.4 0.4 0.3 0.5 #Recordablehealthandsafetynearmisses # <10 10to 15 >15 N.A 33 48 29 17 13 8 Total #of RecordablehealthandsafetyIncidents # <10 10to 15 >15 26 22 22 16 16 12 8 Total RecordablehealthandsafetyIncidents RateTRIR # <0.5 0.5-0.7 >0.7 1.2 1 1 0.8 0.8 0.5 0.3 Annual Incidents rate-IR /employee # <0.5 0.5-0.7 >0.7 1.2 1 1 0.8 0.8 0.5 0.3 Total recordablecases frequencyrate(TRCFR) # <2 2TO 3 >3 2.00 1.50 1.00 1.00 0.50 0.50 0.50 Medical treatmentcases (MTC) # <10 15to 10 >15 42 56 32 17 11 2 2 Medical treatmentcases Rate(MTCR) # <0.5 0.5- 0.7 >0.7 1.5 2.1 1.2 0.7 0.4 0.1 0.1 Firstaidcases (FAC) # <10 15to 10 >15 13 17 10 12 15 3 3 Firstaidcases Rate(FACR) # <0.5 0.5- 0.7 >0.7 0.48 0.64 0.39 0.48 0.61 0.13 0.12 Fatal incidents ( work-relatedloss of life) # <10 15to 10 >15 0 0 2 0 0 5 0 Fatal-injuryfrequencyrate(FIFR) # <0.5 0.50.7 >0.7 0.00 0.00 0.39 0.00 0.00 1.09 0.00 #of DART incidents # <10 15to 10 >15 0 2 0 1 0 0 0 DART Rate(Days Away/RestrictedorJobTransferRate) # <0.5 0.50.7 >0.7 0.00 0.08 0.00 0.04 0.00 0.00 0.00 Total #of lostdays # <48 48to 60 >60 126 168 96 51 33 1320 6 LostWorkDayRate(LWD) # <5 5to 7 >7 4.61 6.31 3.70 2.02 1.35 57.29 0.25 #of losttimeInjuryCases # <24 24to 36 >36 55 73 42 29 26 109 5 LostTimeInjuryCaseRate- LTIR # <5 5to 7 >7 2.01 2.74 1.62 1.15 1.06 4.73 0.21 LosttimeInjuryFrequentRate-LTIFR # <5 5to 7 >7 10.05 13.70 8.10 5.75 5.31 23.65 1.03 SeverityRate- SR # <10 10to 12 >12 12.60 16.80 9.60 5.10 3.30 132.00 0.60 Tot+K169:AR170al Employees hours Worked- FTE hr 5,472,000 5,328,000 5,184,000 5,040,000 4,896,000 4,608,000 4,838,400 Safety 4,800,000- 5,000,000 Annual Threshold Target (ConfidenceLevels) Measuring Unit S.M.A.R.TKPIs YTD- Achievements MTCR 0.1 FACR 0.12 FIFR 0 DART 0 LTIR 0.21 LWD 0.25 TRFR 0.5 IR 0.3 SR 0.6 LTIFR 1.03
- 28. Safety Related KPIs Mangement # of Medical treatment cases # of First Aid Cases 2 3.0 Total FTE # of fatal Incidents # of DART Incidents 0.0 0.0 5,000,000 hrs 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Safety Rates TRIR TRFR IR SR LTIR LTIFR MTCR FACR LWD
- 29. Safety Related KPIs Mangement Annual Health & Safety Prevention Cost Productive days Rate 104,000 SR 98.86% YTD # of Environmental Incidents # of fitness assessment & health checkup compaigns # of Average Overtime hours per person 1.8 hrs. 4.0 3 Employees Perception of Management Commitment Mock Drills Preparedness Compliance with Environmental Regulations and civil defence Conducted safety audits CAPA Employees Training Penetration level Company OHS Maturity Level 98% 96% 97% 98% 97% 96% -36% -53% 56% -38% 27% -22% -23% -32% -17% -19% -29% -41% -60% -40% -20% 0% 20% 40% 60% 80% 0 5 10 15 20 25 30 35 40 Staff Behavior violation penalties 2020 2021 % change 3521 200 202 198 196 260 232 310 315 326 364 406 512 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total YTD - OHS Training Hours 57% 43% YTD-Staff Behavior violation penalties YTD -2020 YTD -2021 98.8% 99.4% 99.5% 98.5% 99.4% 98.9% 99.0% 98.7% 99.6% 98.9% 99.4% 98.8% 99.2% 99.1% Avg. YTD 2020 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Avg. YTD 2021 Average staff productive days Rate actual Target 120,000 120,000 104,000 81,000 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 YTD 2020 YTD 2021 YTD OHS Prevention cost Actual Target
- 30. Morales
- 31. Morales Related KPIs Mangement Lost Working Hours due to Absentiesm Training Hours per Employee / year 2,300 hrs 24 hrs Rookie Ratio % Overtime % from total Salaries Average Wage Rate / Hour 14.3 SR 1.03% 18% 21% 79% Management to Staff Ratio Management headcount staff headcount 19% 81% Direct to Indirect Labors Ratio Indirect labors Direct labors -37.29% -58% -66% -14% -52% -38% -48% -23% -60% -27% -15% -19% -28% -70.00% -60.00% -50.00% -40.00% -30.00% -20.00% -10.00% 0.00% 0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% 0.70% 0.80% Employees Absentieesm Rate-EAR% 2020 2021 % change 0.48% 0.30% 0.22% 0.31% 0.25% 0.18% 0.32% 0.31% 0.22% 0.32% 0.41% 0.30% 0.23% 0.28% 0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% Employees Absentieesm Rate-EAR% actual Target 1.48% 1.30% 1.22% 1.31% 1.25% 1.18% 1.32% 1.31% 1.22% 1.32% 1.41% 1.30% 1.23% 1.28% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% Employees Turnover Rate-ETR% actual Target 98% 2% YTD Employees Retention Rate Retained Employees Terminated Employees 95% 5% Employees NPS Rate Job Satisfied Employees Job Un-Satisfied Employees 43% 57% Internal Promotion Rate open jobs filled by internal promotion open jobs filled by external hiring 88% 12% Training Penetration Rate Completed Training Employees In-Completed Training Employees 60% 10% 6% 1%9% 4% 10% Fringe benefits % Fringe Benefits to basic Salary Ratio Basic Salary home allowence car Allowence Mobile Allowence Vacation Allowence Ticket Allowence annual bonus
- 32. Morales Related KPIs Mangement Total # Of Employees YTD paroll 3,550 73,000,000 % of Employees<2K YTD Bonus YTD overtime 4,700,000 14,000,000 37.6% 46 1150 118 37 21 1450 181 112 7 18 11 182 12 192 HR & Admenistration Production Engineering Quality Finance & Accounts Sales Marketing Facilities & Hygiene R&D procurement IT stores Governmental Support Transport &… # Of Employees / Department $- $5,000,000 $10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 Annual Payroll / department Annual Salary Bonus $11,095 $1,590 $7,080 $4,810 $7,486 $1,666 $2,082 $1,875 $10,144 $3,484 $2,273 $1,486 $4,599 $2,946 $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 AVG Monthly Salary / Emp. $- $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 Bonus & Overtime / department Bonus Overtime
- 33. Morales Related KPIs Mangement Staffing Rate % Operational Budget spent on Training 98.6% 0.1% HCROI% % Avg. Annual Bonus payout /Employee Employees Compensation Rate 60.23% 4.36% 1.88% 4.48% 3.30% 4.22% 3.31% 5.25% 4.18% 3.32% 4.31% 4.22% 3.32% 2.41% 3.30% 1.23% 3.53% 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% % of Employees on Annual Vacation actual Target 96% 4% Training Effectiveness Rate Positive Evaluation Training Negative Evaluation Training 93% 7% IFT Trained Staff Ratio IFT Trained staff Non-IFT Trained staff 400 400 312 382 YTD 2020 YTD 2021 YTD cost of training /Employee Actual Target 27% 73% YTD Saudization Rate Saudi staff Non-Saudi Staff 8.24% 13% 16% 11% 4% 2% 12% 10% 4% 10% 3% 6% 8% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00% 18.00% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% Avg.YTD January February March April May June July August September October November December Saudization Rate 2020 2021 % change Health Care Annual Cost / Employee 444 SR Performance Appraisals Completed on time 99.3% Avg. Cost Per Hire - CPH 5,344 SR
- 34. Morales Related KPIs Mangement # Innovation Awards R&D Intensity 2 0.01% Market share increase due to R&D Average Market share R&D ROI 5.23% 9.36% 1.88% Innovation Funnel % Products Meeting Cost Target # Employees in R&D 5 YTD R&D Cost 315,344 SR 89% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 36% 64% NPDs Success Rate # NPDs market Launched NPDs R&D Budget /T. Budget 0.1% Ideas Generation Prototyping & Approval Analysis & Development Ideas Management Market Launching 2020 Annual report W1 W2 W3 W4 W5, M1 reports W6 W7 W8 W9, M2 report W10 W11 W12 W13, M3 report W14, Q1 Report W15 W16 W17, M4 report W18 W19 W20 W21 W22, M5 report W23 W24 W25 W26, M6 report W27, Q2, First half Report W28 W29 W30,M7 report W31 W32 W33 W34 W35, M8 report W36 W37 W38 W39, M9 report W40, Q3 report W41 W42 W43 W44, M10 report W45 W46 W47 W48, M11 report W53,Q4 & second half reports -60 60 20 Today Jan'21 Feb'21 Mar'21 Apr'21 May'21 Jun'21 Jul'21 Aug'21 Sep'21 Oct'21 Nov'21 Dec'21 Jan'22 Business Review Meetings 82% 18% Ladies / total Employees Ratio Gentlemen Ladies # Ladies is 633 # Gentelmen is 2,756
- 35. Morales Related KPIs Mangement # of Employees in Marketing Marketing ROI 82 10000% Export Market # Of Awards Local Market share 11.36% 2 22 Countries Social Outlet CURRENT month GOAL % RATE Facebook 242 150 161% Google+ 25 150 17% LinkedIn 204 150 136% Pinterest 34 150 23% Twitter 95 150 63% YouTube 275 150 183% FANS NEW FANS POST REACH FOLLOWERS NEW FOLLOWERS POST REACH 22,000 22,000 22,000 22,000 22,000 22,000 INTERACTIONS PAGE IMPRESSIONS TALKING ABOUT INTERACTIONS SHARES TALKING ABOUT 22,000 22,000 22,000 22,000 22,000 22,000 FOLLOWERS NEW FOLLOWERS IMPRESSIONS FOLLOWERS NEW FOLLOWERS POST REACH 22,000 22,000 22,000 22,000 22,000 22,000 CLICKS LIKES ENGAGEMENT INTERACTIONS SHARES TALKING ABOUT 22,000 22,000 22,000 22,000 22,000 22,000 FOLLOWERS NEW FOLLOWERS NEW TWEETS SUBSCRIBERS NEW SUBSCRIBERS LIFETIME VIEWS 22,000 22,000 22,000 22,000 22,000 22,000 RETWEETS MENTIONS FAVORITES VIEWS THIS WEEK LIKES COMMENTS 22,000 22,000 22,000 22,000 22,000 22,000 LinkedIn Pinterest Twitter YouTube SOCIAL MEDIA DASHBOARD VISITS PER MONTH VISITS vs GOAL SOCIAL MEDIA BREAKDOWN Facebook Google+ 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Facebook Google+ LinkedIn Pinterest Twitter YouTube 0 100 200 300 Facebook Google+ LinkedIn Pinterest Twitter YouTube CURRENT month GOAL
- 36. Morals Related KPIs Mangement Total # Of SKUs Bakery Items % 126 47% # Working Nationalities Confectionary items % Third Party Manufacturing 3.6% 53% 13 0 2 4 6 8 10 Volume Appear ance Color Internal Texture Smell Taste Filling Quantit y Filling Quality Softnes s Overall Averag e… Bread Orgnoleptic Evaluation Target Actual 0 2 4 6 8 10 Volum e Appear ance Color Interna l Texture Smell Taste Filling Quantit y Filling Quality Softnes s Overall Averag e… Croissant Organoleptic Evaluation Target Actual Croissant 4% puff 6% sliced bread 12% Burger buns 10% sandwich rolls 3% sambosa 7% crepe 8% popcorn 1% nimco 2% donuts 8% cinnamon rolls 8% Mamoul 11% Tortella 2% Rusk sticks 1% cake items 5% leb bread 10% bread crumbs 2% Listed Itmes volume Bakery Items 47% Confecti onary Items 53% Products Categories Contribution 0 2 4 6 8 10 Volume Appearance Color Internal Texture Smell Taste Filling Quantity Filling Quality Softness Overall Average… Puff Organoleptic Evaluation Target Actual 0 2 4 6 8 10 Volume Appearan ce Color Internal Texture Smell Taste Filling Quantity Filling Quality Softness Overall Average… Burger Buns Organo. Evaluation Target Actual 0 2 4 6 8 10 Volum e Appear ance Color Interna l… Smell Taste Filling Quan… Filling Quality Softnes s Overall Avera… Donuts Organo. Evaluation Target Actual 0 2 4 6 8 10 Volume Appeara nce Color Internal Texture Smell Taste Filling Quantity Filling Quality Softness Overall Averag… Mamoul Organo.Evaluation Target Actual 0 2 4 6 8 10 Volum e Appear ance Color Interna l Textu… Smell Taste Filling Quanti ty Filling Quality Softne ss Overall Averag e… Crepe Organo . Evaluation Target Actual 0 2 4 6 8 10 Volume Appear ance Color Internal Texture Smell Taste Filling Quant… Filling Quality Softnes s Overall Avera… Cinnamon Rolls Evaluation Target Actual 0 2 4 6 8 10 Volum e Appea rance Color Intern al Text… Smell Taste Filling Quanti ty Filling Qualit y Softne ss Overal l Aver… Leb. Bread Evaluation Target Actual 0 2 4 6 8 10 Volume Appear ance Color Internal Texture Smell Taste Filling Quant… Filling Quality Softnes s Overall Avera… Cupcake Evaluation Target Actual
- 37. Thanks For Your Time