Annual Report UNITY 2017 EN

Our customers become digitalization winners. We drive their innovative
strength and operational excellence. Both midsize companies and global
players profit from our 20 years of digitalization experience.
UNITY is the management consultancy for
innovation and digital transformation.

3
HIGHLIGHTS OF 2017
The Year in Review
INNOVATOR,
INTEGRATOR,
TRANSFORMER
The UNITY consulting
approach is an ideal
foundation for digital
transformation projects
GREAT CUSTOMER BENEFITS
FROM PROJECT SUCCESS
Modern production facility
commissioned for
Lufthansa Technik based on
a factory planning project
SUCCESSFUL
PARTNER FOR SMES
AND GLOBAL PLAYERS
Record-breaking
revenue of
€ 36 million
THOUGHT
LEADERSHIP
Publications indicative of
new trends such as “IT
Platforms for the Smart
Service World” (acatech)
COMPETENCE
AND EXPERTISE –
WORLDWIDE
230 Employees
across 14 locations
DIGITAL TWIN
Flagship project in the
automotive industry
CORE COMPETENCIES –
DIGITALIZATION AND
TRANSFORMATION
Surge in growth: 28 %
increase in sales within
the 2017 fiscal year
TOP EMPLOYER
Awarded by Focus
magazine for outstanding
employee evaluations of a
midsize employer
CUSTOMER
ORIENTATION:
WE ARE WHERE OUR
CUSTOMERS NEED US
New office opening
in Beijing
DIGITAL ORIENTATION
THROUGH THE
DIGITAL HUB
A strong organization with
an internal governance
model to continuously
develop know-how
DIGITAL
LEADERS
Our customers
are digitalization
winners

5
FOREWORD BY THE SUPERVISORY BOARD 6
FOREWORD BY THE EXECUTIVE BOARD 8
OUR VISION & MISSION 10
CONSULTING SERVICES FOR YOUR DIGITAL TRANSFORMATION 12
THE UNITY CONSULTING APPROACH 16
INDUSTRY EXPERTISE 18
CUSTOMERS AND PROJECTS 19
UNITY INNOVATION ALLIANCE 36
UNITY WORLDWIDE 40
UNITY – A GREAT PLACE TO WORK 42
UNITYacademy 44
INNOVATIVE CONSULTING TOOLS 46
PUBLICATIONS 48
AWARDS 50
CORPORATE SOCIAL RESPONSIBILITY 51
YOUR CONTACTS 52
CONTENTS

Supervisory Board (left to right): Dr.-Ing. Dieter Schacher (Vice Chairman),
Prof. Dr.-Ing. Jürgen Gausemeier (Chairman), Prof. Dr. Gerhard Picot

7
creating products and services to conquer the
markets of tomorrow, and intelligent solutions for
complex and challenging business processes.
UNITY has mastered the path of success from
early business ideas to market entry. Twenty-
one DAX 30 companies as well as many SMEs
are represented in UNITY’s client portfolio from
the following industries: electronics, mechanical,
process and medical technology.
The Supervisory Board, March 2018
Prof. Dr.-Ing. Jürgen Gausemeier (Chairman)
In a dynamic, competitive arena, businesses
need to act strategically and continuously
reinvent themselves. Developments in markets,
business environments and technologies as well
as the progressive digitalization of the economy
are creating promising opportunities for success.
Two aspects are of particular importance to our
customers: innovative and strategic products,
services and business models, as well as
efficiency in their operative business.
UNITY is continuously at the forefront of key
areas such as Industrie 4.0, data-driven services,
business model innovations, systems engineering
for intelligent networked systems and IT
management. This stems from its close alliance with
the Heinz Nixdorf Institute and the Frauenhofer
Institution for Mechatronic Systems Design as well
as the Leading-Edge Cluster “Intelligent Technical
Systems Ost-WestfalenLippe” (it’s OWL). This
collaboration results in valuable knowledge
regarding new technologies and their possible
applications – technologies that will create
new markets and decisively shape the service
offerings of tomorrow. UNITY will always be a
particularly attractive partner in regards to the
strategic development of a company, as well as
SHAPING THE FUTURE
Foreword by the Supervisory Board

for change processes. Innovator – Integrator –
Transformer: This is the consulting approach (pages
16-17) that sets us apart from our competitors.
As in previous years, there are seven current
project stories in this annual report that offer
insight to the diversity of our customers and our
consulting services. We would like to thank our
customers for their many positive statements
about our work.
Our 230 highly qualified employees play a key
role in our success. Our customers profit greatly
from the high level of expertise. We would like to
thank our employees for their outstanding work.
Only a strong team of partners and employees
can make this level of performance possible.
We are very pleased that so many employees
see UNITY as an attractive company to work for.
Focus magazine and Kununu have awarded us
as a Top Employer 2018. UNITY had an excellent
start to 2018 and we anticipate further growth
in revenue and number of employees. New and
challenging tasks and projects are awaiting us.
We would like to thank all our friends and
customers for their loyalty and cooperation. We
hope you enjoy reading this annual report.
The Executive Board, March 2018
We can look back on a very successful fiscal
year in 2016/2017: With 28% growth and €36
million in revenue both in Germany and abroad.
UNITY continues to advance in the consulting
market. We are profiting from a combined
favorable economic environment, increasing
uncertainty in a volatile world and the need
for business and industry to modernize that is
driven by digitalization. Many companies and
organizations are adapting their business models,
products, processes or organizational structures
to meet digital requirements and therefore need
consulting support.
Our positioning as the management consultancy
for innovation and digital transformation is well
received by UNITY customers. We deliver much
more than just buzzwords and strategies. UNITY
consultants design and implement new business
models and excellent business processes. They
also utilize the opportunities that the latest digital
technologies provide. We are proud of the fact
that many of our customers are digital leaders in
their industries.
Digital transformation is also presenting UNITY
with challenges. Our new company focus is
presented on pages 10 to 15. In addition to our
existing services, we present the services that we
use specifically to shape the digital transformation
of our customers. #UNITYdigitalHub is our new
organizational model that allows us to shape
our consulting business in the context of digital
transformation both quickly and flexibly.
UNITY is valued as an independent source of
impulse in industry that designs cross-hierarchical
organizations and supports the implementation
Stephan Bille
Christoph Plass
Tomas Pfänder
Dr.-Ing. Frank Thielemann
INNOVATION – THE DRIVER OF
GROWTH AND PROGRESS
Foreword by the Executive Board

Executive Board (left to right): Christoph Plass, Stephan Bille, Dr.-Ing. Frank Thielemann, Tomas Pfänder
9

OUR VISION
Digital technologies are constantly changing our society and
economy. New business models and processes emerge and old
ones disappear. Digital transformation is changing entire industries.
UNITY is recognized as the leading management consultancy
for digital transformation. We utilize the possibilities provided
by digital technologies and the opportunities that the resulting
business models offer.
UNITY is an attractive employer for achievers who want to shape
the future of the company. In a changing work environment,
we offer many opportunities to take on responsibility, acquire
qualifications and be at the leading edge of technology.
We are solidifying and expanding our international
presence in order to support our customers in
their markets.

OUR MISSION
We innovate, integrate and transform!
As a driving force for innovation and operational excellence,
we advise key industries on how to master the challenges of
change successfully.
Together with our customers, we develop future-oriented
competencies and shape in-depth value creation. This is
how we strengthen the competitiveness of our customers
worldwide.
Our customers become digitalization winners!

Operational Excellence for Your End-to-End-Processes
CustomerExpectations
CustomerSatisfaction
DIGITAL TRANSFORMATION/INDUSTRIE 4.0
PRODUCTIVITY &
REVENUE
COMPETITIVE
ADVANTAGE
GROWTH &
INVESTMENT SECURITY
Innovation, Product Development
From the initial idea to the successful market entry of products/services
Marketing, Sales, Services
From customer understanding to profitable customer acquisition/retention
Order Processing, Production, Supply Chain
From demand to efficient production to delivery
Corporate Management
Maximum productivity due to lean administration and program management
Foresight
& Strategy
Processes &
Transformation
Digitalization
& IT

DIGITAL ACADEMY/
DIGITAL TRAINING
STRATEGIES AND
BUSINESS MODELS
DATA DRIVEN SERVICES
AND ANALYTICS
DIGITAL AGENDA AND
DIGITALIZATION OFFENSIVE
ADVANCED SYSTEMS
ENGINEERING
DIGITALIZATION OF PROCESSES
AND VALUE CHAINS
AGILE ORGANIZATION/
TRANSFORMATION
DIGITAL TWIN AND
INDUSTRIE 4.0
PRODUCTION TECHNOLOGY
OF THE FUTURE
IOT TECHNOLOGIES
AND PLATFORMS
CYBER SECURITY
CHANGE MANAGEMENT
AND WORK 4.0
DIGITAL GOVERNANCE/
DIGITAL HUB/CAMPUS
DIGITAL TRANSFORMATION
CONSULTING
Our Digitalization Consulting Services
UNITY bundles all of the competencies and methods that are necessary
for successfully overcoming digital change across all industries. We have
comprehensive experience in transformation processes and together with our
partner network, we support our customers on their individual paths towards the
IoT (Internet of Things) era.
DIGITAL FACTORY/SMART FACTORY,
SMART HOSPITAL

Ideally Positioned: #UNITYdigitalHub
The UNITY Digital Hub is a digital network bringing
our customers together with leading experts.
We consistently develop our strategic portfolio
management for successful digital transformation.
We also continue to develop the required
methods, tools and future-oriented competencies
and empower our customers and employees
through the UNITYacademy. Oriented towards
changing customer requirements and markets, we
set trends for the future. Our employees have the
creative scope to develop digital innovations and
service-oriented business models together with
our customers. Networking plays an important
role in successful implementation. We ensure this
through professional partnerships. We establish
partner networks, found start-ups by using the
UNITY Company Builder, and accelerate their
growth through targeted venture management.
When implementing digital transformation, we
recommend efficient control through a governance
model as well as marketing and communicating
the vision and daily successes. The need to invest
in digitalization based on an investment strategy
also applies to UNITY.
With the Digital Hub, UNITY ensures that it
remains at the forefront of digitalization and
transformation in order to make its customers
digitalization winners.
Governance
Efficient control
of the digital hub
Marketing and Communication
Internal and external marketing
of the digital vision
Investment Strategy
Planning and controlling of
strategic investments
FutureN
e
eds
Exploration Zone
P
artnering
E
nabling
Methodology
StrategicPor
tfolio
Framework
Di
gital Vision and Missi
on
Methods & tools for smart
digitalization Strategic competence
development through
UNITYacademy
Promising solutions
for digital
transformation
Creating space: Agile
development of digital
innovation and services
Development of
partnering networks
& venture
management
Identification of future
customer-needs &
trendsetting
Digital Hub
CONSULTING & INNOVATION
Managem
ent

15
In collaboration with acatech, the study “IT Plat-
forms for the Smart Service World” and the Matu-
rity Index were developed in 2017. The Maturity
Index enables companies to make an overall
assessment of their Industrie 4.0 maturity level.
In the context of digital transformation, UNITY customers profit not only from the expertise and experience
of our consultants, but also from our comprehensive partner network. This includes research institutions and
projects, universities, companies and associations that are taking on and making progress in digitalization.
Here are some highlights and results of this work:
In the national competition “Digital City,“ the city
of Paderborn achieved 2nd place. With UNITY’s
continued support, the model-region is now imple-
menting its digitalization strategy.
In close cooperation with Prof. Gausemeier (HNI)
and Prof. Dumitrescu (Fraunhofer IEM), we are cur-
rently working on new topics in strategic product
planning and Advanced Systems Engineering.
Based on business model patterns, a tool was
created to develop business models in the context
of Industrie 4.0. The publication of the project was
released in 2017.
Sven-Olaf Schulze, Senior Manager at UNITY,
was re-elected for another two years for his out-
standing achievements as a Chairman of the
Board of the Society for Systems Engineering.
In order for companies to evaluate their perfor-
mance in the area of Industrie 4.0, the research
project INLUMIA released free software that ena-
bles comparisons to other companies.
With € 1.3 million, UNITY is one of the largest
financiers of the Technology Fund OWL. Tomas
Pfänder, member of the UNITY executive board,
is a member of the investment committee.
UNITY has joined the IDSA. This association ad-
vocates international standards in the context of
industrial data space and supports certifiable
software solutions and business models.
Meik Eusterholz, Business Area Leader at UNITY,
has been chosen as a consultant for the “Entschei-
derfabrik” and supports the project “Computer-Inter-
pretable Guidelines – Supporting clinical decisions,
reducing errors, improving clinical results”.
The Leading Edge Cluster, in which UNITY is a core
company, has received continued funding. Based
on the successful work of the past few years, an
additional € 50 million have been approved.
ENTSCHEIDERFABRIK
Our Partner Network
Geschäftsmodelle für Industrie 4.0

UNITY offers its customers comprehensive consulting for digital change. The
advantage is that key competencies all come from one source. Traditional
consulting approaches, such as pure strategy consulting, fall short of the
complex challenges that digital transformation presents. UNITY, however,
combines an in-depth understanding of technology and the competencies
that are required for successful digital transformation: We innovate,
integrate and transform.
INNOVATOR
We provide impulses for innovation and operative excellence. Together with
our customers, we develop innovative solutions for their digital transformation
such as future-oriented services and products, smart factories or innovative
business models. With our industry, technology and methodology experts,
we put the best teams together to meet our customers‘ needs.
INTEGRATOR
We combine top-down and bottom-up approaches and integrate all the
competencies and hierarchical levels that are necessary for project success.
By working in close cooperation with our customers, we are successful in
operationalizing their strategic goals.
TRANSFORMER
We empower our customers to conduct successful transformation processes
and we support the implementation. UNITY customers particularly
appreciate our hands-on mentality. We empower their teams and are
focused on achieving the individual goals of our customers.
HOW WE WORK
The UNITY Consulting Approach

17
UNITY CONSULTING APPROACH FOR DIGITAL TRANSFORMATION
TRADITIONAL CONSULTING APPROACHES IN THE MARKET
Implementation
Support
Strategy
Consultants
Organizational
Consultants
Industry/Topic
Specialists
IT Consultants
We provide impulses
for innovation and
operative excellence.
We integrate all competencies and
hierarchies that are necessary
for successful projects.
We enable transformation and
support implementation.
INTEGRATOR TRANSFORMERINNOVATOR

CORE INDUSTRIES
Our Expertise
ENERGY
AVIATION AND AEROSPACE
PHARMACEUTICALS AND
MEDICAL TECHNOLOGY
CHEMICALS
MACHINERY AND PLANT ENGINEERING
HEALTHCARE
AUTOMOTIVE
© Daimler AG

19
Successful projects are
our passion.
Over 300 customers trust us worldwide – from renowned SMEs to global
players. Selected references are provided on the following pages.

Innovations are an essential prerequisite for sustainable growth at
GEA Group. The new organizational structure “OneGEA” enables the
company to develop innovations beyond locations and functional areas.
GEA had already commissioned UNITY in 2015 to conduct an innovation
inventory for the collection and evaluation of all innovation activities
and structures. Based on the resulting recommendations for action, GEA
began an initiative to develop its global and company-wide innovation
management in mid-2016. This was conducted by UNITY from the
development to the rollout of the innovation program. Among others, a
valid, company-wide innovation process was defined, and methods and
tools to generate and further develop ideas were developed and piloted in
specific projects. In addition, an IT platform was selected, configured and
implemented to support innovation management.
The new innovation organization takes not only the specific characteristics
of 20 organizational units into consideration, but also the requirements of
a central innovation management office. Within the scope of the rollout,
UNITY supported GEA by linking all locations – for example adapting
the organizational model locally, developing and conducting training,
selecting and implementing formats of communication, drawing up initial
idea campaigns, as well as organizing roll-out events.
UNITY Project Managers: Dr.-Ing. Daniel Steffen and Jannik Woste
IMPLEMENTING COMPANY-WIDE
INNOVATION MANAGEMENT AT
GEA GROUP
1 Innovation
System for 20
Organizational
Units
Up to
17.000 Users of
the Innovation
System
14 Months
from Kick-Off
to Go-Live
© Photo: GEA Group

21
GEA GROUP
GEA is one of the largest suppliers
of process technology for the food in-
dustry and a wide range of other in-
dustries. The international technology
group focuses on process technology
and components for sophisticated pro-
duction processes in various end-user
markets. With 17,000 employees
worldwide, GEA generated EUR 4.5
billion in 2016.
“We set a very challenging goal for ourselves in the realization of innovation
management across GEA. The expertise of UNITY’s consultants helped us to
start this comprehensive innovation program and process it in a structured
manner. In particular, the use and implementation of innovation tools,
processes and structures in specific pilot projects ensured a high level of
acceptance for innovation management in all areas of the organization.”
Heinrich Meintrup, Executive Vice President and
Head of Technology Centers (upper);
Dr. Armin Tietjen, Executive Vice President Product
Engineering & Development (lower),
GEA Group
Find out more in
this video:

“Thinking in terms of alternatives and taking action based on scenarios
makes it possible to recognize and tackle tomorrow‘s challenges now.
Together with UNITY, we were able to achieve this for four business segments
and we have set a solid foundation for our future innovation work in the
Group.”
Doris Krüger, Senior Director Future Innovation Strategy,
Lufthansa Group
“Thinking in terms of alternatives and taking action based on scenarios
makes it possible to recognize and tackle tomorrow‘s challenges now.
Together with UNITY, we were able to achieve this for four business segments
and we have set a solid foundation for our future innovation work in the
Group.”
Doris Krüger, Senior Director Future Innovation Strategy,
Lufthansa Group

23
In order to secure and further expand its leading role in the aviation industry
for the future, Lufthansa and UNITY conducted a group-wide foresight
process. Alternative future scenarios were developed through the year 2030
for each of the four business segments: Aviation (consisting of Lufthansa
Passage, SWISS, Austrian Airlines, Eurowings and Brussels Airlines), Catering
(LSG Sky Chefs), Logistics (Lufthansa Cargo) as well as Bonus Programs
(Miles & More). Based on this, future business opportunities, areas of risk
and customer needs were identified for each individual business segment
and they were used to derive six to ten strategic innovation fields. In the
projects, Lufthansa benefited from the use of the scenario technique which
is a systematic methodology that is used to predict future developments.
This set the foundation for future-oriented strategy development and
innovation planning. Then in phase 2, ideas were generated in a structured
manner and systematic qualification processes for disruptive and highly
promising ideas were established. UNITY supported the innovation process
from creating business cases to developing decision gates. Some of the
ideas have now been fully implemented and successfully introduced to the
market. Moreover, the culture of innovation was further promoted and a
uniform understanding of relevant framework conditions for the future was
created across all business segments.
UNITY Project Manager: Ahmed Aglan
SCENARIOS FOR STRATEGY DEVELOP-
MENT AND INNOVATION PLANNING
AT THE LUFTHANSA GROUP
LUFTHANSA
GROUP
The Lufthansa Group is a global
aviation group with a total of more
than 550 subsidiaries and equity
investments. In the financial year
2016, they were structured into the
Passenger Airline Group, Logistics,
MRO, Catering and Other segments.
All segments occupy a leading position
in their respective markets.
12 Scenarios
for 8 Business
Units
96
Business
Cases
35 Strategic
Fields of
Innovation
In order to secure and further expand its leading role in the aviation industry
for the future, Lufthansa and UNITY conducted a group-wide foresight
process. Alternative future scenarios were developed through the year 2030
for each of the four business segments: Aviation (consisting of Lufthansa
Passage, SWISS, Austrian Airlines, Eurowings and Brussels Airlines), Catering
(LSG Sky Chefs), Logistics (Lufthansa Cargo) as well as Bonus Programs
(Miles & More). Based on this, future business opportunities, areas of risk
and customer needs were identified for each individual business segment
and they were used to derive six to ten strategic innovation fields. In the
projects, Lufthansa benefited from the use of the scenario technique which
is a systematic methodology that is used to predict future developments.
This set the foundation for future-oriented strategy development and
innovation planning. Then in phase 2, ideas were generated in a structured
manner and systematic qualification processes for disruptive and highly
promising ideas were established. UNITY supported the innovation process
from creating business cases to developing decision gates. Some of the
ideas have now been fully implemented and successfully introduced to the
market. Moreover, the culture of innovation was further promoted and a
uniform understanding of relevant framework conditions for the future was
created across all business segments.
UNITY Project Manager: Ahmed Aglan
SCENARIOS FOR STRATEGY DEVELOP-
MENT AND INNOVATION PLANNING
AT THE LUFTHANSA GROUP
LUFTHANSA
GROUP
The Lufthansa Group is a global
aviation group with a total of more
than 550 subsidiaries and equity
investments. In the financial year
2016, they were structured into the
Passenger Airline Group, Logistics,
MRO, Catering and Other segments.
All segments occupy a leading position
in their respective markets.
12 Scenarios
for 8 Business
Units
96
Business
Cases
35 Strategic
Fields of
Innovation

Digitalization and Industrie 4.0 impact not only production, but most
importantly, the way we will work in the future. When formulating Work
4.0 in regard to content, Miele was primarily concerned with the interaction
of different areas such as competences, work flexibility, society, data
protection, collaboration models and technology. In the scenario project
Work 4.0, Miele profited from the methods and content related impulses
that were provided by UNITY’s foresight and digitalization experts.
Together, the drivers of transformation were successfully identified, thereby
reducing the complexity of this strategic issue. Alternative future possibilities
were subsequently worked out for these drivers and established ways of
thinking were critically questioned. Building upon that, three consistent future
environment scenarios were created. These served as an anchor for further
strategic shaping and communication. Based on internal factors specific to
Miele, such as organizational structure, corporate culture and leadership,
five business scenarios were then created. These scenarios contributed to
defining the concept of Work 4.0. The project team developed a common
vision across varying functions and areas for the year 2025 and aligned
different management perspectives. The course for Work 4.0 has now been
set through nine strategic action areas and specific measures.
UNITY Project Manager: Dennis R. Schmidt
THE “FUTURE OF WORK” AT MIELE
Vision:
Digitally Net-
worked, Locally
Rooted
Developed
Culture, Leader-
ship, Compe-
tencies
Created an
Action Plan for
Work 4.0

“Together with UNITY, we were successful in developing a vision for Work
4.0 for Miele in 2025 through five fascinating workshops. Based upon this,
specific action areas and work packets were developed. We profited from
the extensive experience of UNITY’s consultants in the area of scenario de-
velopment and their input on the topics of digitalization and Industrie 4.0.”
Andreas Nolte, Director Human Resources, Miele
MIELE
Miele is the world’s leading manufac-
turer of premium domestic applianc-
es and achieved EUR 3.93 billion in
revenue in 2016/17. Now in the
fourth generation of family owner-
ship, Miele employs a workforce of
around 19,500 employees and is
headquartered in Gütersloh/West-
phalia, Germany.
25

Steen K. Hansen,
Senior R&D Manager Digital
Systems & Solutions, Grundfos
SYSTEMS ENGINEERING TRAINING
“Systems Engineering is one of the core
competencies that we can use to improve
our future success. UNITY supports us with
cross-industry experience, consulting com-
petence and needs-oriented training. We
look forward to working with UNITY again
in the future.”
Dietmar Schmid,
Head of Business Partners, Voith Turbo
INDUSTRIE 4.0 READINESS CHECK
“Our goal was to optimize our manufacturing
processes through the use of digitalization.
In UNITY’s Industrie 4.0 Readiness Check,
we profited, in particular, from the high level
of expertise in digitalization that UNITY con-
sultants provided as well as their
structured approach.”
Watch this video to find out more:
WHAT OUR CLIENTS SAY ABOUT US ...
Ingo Staack,
Project Manager R&D,
thyssenkrupp Marine Systems
DEVELOPING A
DIGITALIZATION STRATEGY
“The UNITY team has played a decisive role
in shaping our path to the ‚Digital Shipyard‘
through content related impulses and met-
hod guidelines. In addition to the partner-
ship-based cooperation, we were impressed
by the formats of UNITY‘s interactive work-
shops and can now tackle implementation.”
Prof. Dr. Johann-Friedrich Luy,
CoC Reliability, Daimler
DIGITAL RELIABILITY PLATFORM
“Together with UNITY, we have transformed
our reliability processes into a digital plat-
form. Our methodology teams can now con-
duct further agile development. Employees
are already making intensive use of the re-
sults in vehicle projects. We have defined
the foundation for our vision of digital relia-
bility and we will continue to expand it in
order to meet digitalization requirements.”

Frank Zimmermann,
Project Leader, New Construction of
Wheels & Brakes, Lufthansa Technik
FACTORY PLANNING
“With UNITY on our side, we had a com-
petent factory planner with extensive ex-
perience in building networked production
facilities and complex control systems. After
only two years, we were able to produce
certified wheels in a completed
factory.”
Watch this video to find out more:
Dr. Klaus-Peter Hermes,
Chief Physician, ER, Klinikum Bremen Mitte
PROCESS OPTIMIZATION –
EMERGENCY ROOM
“With UNITY, we prepared our central emer-
gency room for increased patient flow. After
process recording with detailed time tracking,
the collected data was imported into a simu-
lation and various solution approaches were
simulated. 81 Critical points were identified
and resolved, and the central emergency
room was successfully certified in Dec. 2017.”
Manfred de Vries,
Managing Director, Autoport Emden
BUSINESS MODEL DEVELOPMENT
“UNITY has led us to a new business model
based on a high degree of strategic com-
petence and we also incorporated profes-
sional impulses such as diplomatic skills .”
Dr. Tin-Kwai Man,
Speaker of the Executive Board,
Eintracht Frankfurt
FAN JOURNEY
“The playing field is not the only thing that
is important. Even though emotions are
created on the field, nowadays, fans have
almost unlimited analog and digital touch-
points to their clubs. With UNITY’s support,
we can now reach our fans 24/7 on their
individual customer journeys.”
More Customer Statements:
27

“Establishing group-wide, standardized and continuous support processes
as well as developing corresponding IT architecture models are challenging
projects. Thanks to their outstanding competence in project management
and methodology, and paired with technical know-how, UNITY played an
important role in supporting our change project.”
Thomas Gehring, Program Manager Magellan,
RUAG Corporate Services
© Photo: RUAG

29
RUAG is standardizing support processes in the business areas of
purchasing, finance/controlling and HR to enable shared services and
harmonizing master data management through its group-wide change
program called “Magellan.” The implementation of lean and standardized
processes allows RUAG to enforce the market power by focusing on its
core business. UNITY has been consulting RUAG in the areas of business
transformation and PMO (Project Management Office) since 2015.
This includes, among others, identifying and coordinating dependencies of
individual business streams, roadmap development and coordinating the
critical path. Further tasks include internal communication as a key element
of change management and developing a basis for making decisions for
the steering committee. In addition, UNITY is responsible for all aspects of
the Magellan PMO, including program budgeting and controlling.
After cross-divisional development of process blueprints, the technical
foundation was setup as a SAP S/4 HANA ERP platform with optimized user
interfaces. Then the commonly defined support processes were successfully
implemented for the first division. Now, the path is clear to integrate
additional divisions on this ERP platform with their support and to some
extent their core processes. At the same time, master data management is
being implemented step-by-step and a global HR system for the centralized
management of employee data is being rolled-out.
UNITY Project Manager: Nicolina Litschgi
IMPLEMENTATION OF GROUP-WIDE
LEAN AND STANDARDIZED SUPPORT
PROCESSES AT RUAG
RUAG
RUAG has outstanding technological
capabilities on land, in the air and in
space. Currently about 8,700 com-
mitted and skilled staff are driving for-
ward the technologies of tomorrow at
production locations in Switzerland,
Germany, Sweden, Finland, France,
Austria, Hungary, Australia and the
USA.
Successful
Changes through
Business & IT
Integration
Shared Use of
Standardized
Processes
Reduction of
ERP Systems &
Interfaces

SHINRY Technologies decision to set up a new factory in Jiading, a
suburban district of Shanghai, is extremely significant as it will enable
SHINRY to meet the immense demands for new energy vehicles in China
and the rest of the world. Simulataneously, SHINRY is using the opportunity
to increase its market share and achieve qualitative progress, as well as
improve product development, operational management, service and other
areas. Already an industry leader in the domestic market for power supply
and control in new energy vehicles, SHINRY is also striving to become a
worldwide industry leader. During project planning of the new factory in
Jiading, UNITY upheld its guiding principles of meeting all possible customer
demands and overcoming challenges in a short period of time. Faced
with a difficult task, UNITY consultants used their expertise and effective
methods for factory planning and based on lean principles, they planned
essential functions such as the production line as well as logistics. UNITY
also introduced new methodologies, new concepts and new perspectives
in advanced production technology and logistics technology. SHINRY
gained valuable knowledge in advanced production management, quality
management skills and future-oriented smart manufacturing.
Furthermore, the implementation of new methods, concepts and perspectives
was integrated when considering the new factory planning. Thus, SHINRY’s
project requirements for planning the new factory were met through
professionalism, foresight and management. The result of the project is of
significant importance for SHINRY in making a step towards their goal
of becoming a worldwide industry leader. UNITY’s professional values of
high efficiency, resilience and innovativeness were proven in this project.
UNITY Project Manager: Armin Fuhr
PAVING THE WAY TO A NEW INDUSTRY
BENCHMARK — FACTORY PLANNING
AT SHINRY
8 Weeks
to Design
the Factory
Layout
Layout
Concepts Based
on 3 Growth
Scenarios
Logistics
Concept for
3 Mio. Units
p.a.

“In this project, UNITY utilized its professionalism and extensive experience
to help us in production line and logistics planning as well as plant layout.
What makes the project more valuable and unique was UNITY’s contribu-
tion in analyzing advanced manufacturing technology in the industry and
creating a smart roadmap and a manufacturing concept.”
Weirong Cao, Vice President of Operations,
SHINRY Technologies
SHINRY
TECHNOLOGIES
SHINRY Technologies, a leading
H/EV power supply solutions provider
and manufacturer, was estab-
lished in 2005 and is headquartered
in Shenzhen, China. By seizing
fast growing opportunities in new
energy vehicles, SHINRY is steadily
advancing towards becoming the
world-wide industry leader.
31

“Healthcare 4.0 is not just a buzzword, it’s the future. We have to prepare
ourselves by developing modern concepts for hospitals – particularly with
regard to the commissioning of the new hospital in Bolzano. Among other
things, we made use of UNITY’s extensive know-how. Together, we have
come a major step closer to our goal of providing patient-centered care
through technological support and networking.”
Dr. Thomas Schael, General Manager,
South Tyrolean Healthcare Service
Schlanders Meran
Sterzing
E-Prescriptions
Real-time Data
Personalized
Therapy
Central Warehouse
Telemedicine
Digital Data
Transfer
105-70
72
36,2°
LIVE
Meran
Locating Accidents
Brixen
Cloud
3D Printing
Integrated
Patient Records
Homecare
terapia
intensiva
Health 4.0

33
S. TYROLEAN
HEALTHCARE
SERVICE
The South Tyrolean Healthcare Service
is a network of 7 public hospitals, 20
healthcare districts with more than
10,000 employees. It is responsible
for the medical care of over 520,000
residents in South Tyrol and about
100,000 tourists per day.
The hospital in Bolzano is to become a pioneer for “Digitalization
in Hospitals” so that in the future high quality care for patients can be
guaranteed as well as simultaneously achieving a competitive advantage.
The first step in attaining this goal is the commissioning of a new building
for emergency and acute medicine in late 2018.
UNITY‘s first task was to work with doctors, nurses, medical engineers,
construction planners and IT staff of the South Tyrolean Healthcare Service
to develop a vision for a hospital of the future in South Tyrol. More than
100 trends from the clinical environment were evaluated and identified for
the central hospital in Bolzano through workshops and interviews. One
important finding of the workshops was that, in particular, the networking
of the sectors offers opportunities for new business models and a better
provision of services to citizens. Thus, it is not only a matter of “Hospital
4.0,” rather it is more about the topic of “Health 4.0.” In conclusion, an
implementation roadmap was derived from the common vision.
In addition, the vision was used to derive future demands on the infrastructure.
In turn, the demands were used to evaluate the current construction plan with
regard to its future viability, particularly the aspect of IT infrastructure. UNITY
was able to provide valuable impulses in areas such as: distribution of mobile
services, WLAN and Bluetooth infrastructure, which all have to be taken into
account during the planning and construction phases of the hospital.
UNITY Project Manager: Dr. Tobias von Bargen
HEALTH 4.0 FOR THE SOUTH
TYROLEAN HEALTHCARE SERVICE
Bruneck
Innichen
Locating Devices
The Project Team
Communciations
Assistant
Over 100
Proven Trends
Vision
Health 4.0
13
Scenarios in
1 Illustration

Using benefit-oriented and pragmatic approaches that include the entire
organization from structure to culture and processes – this is the core
challenge that companies need to overcome in digital transformation.
Numerous new technologies are making it possible for companies to
improve their own value creation through small- and large-scale digitalization
solutions. It is always important to think of digitalization holistically, as the
integration of upstream and downstream processes creates many benefits.
UNITY was tasked with identifying digitalization potentials along the
end-to-end processes based on selected pilot locations in the steel trade,
and defining specific digitalization projects for rollout across many locations.
Most importantly, an integrative approach was used to ensure the economic
benefits for all of the locations that were taken into consideration. Furthermore,
the requirements necessary for digital transformation were identified.
Finally, a decision-making basis was presented to the management with 14
specific digitalization projects including business cases. This selected
approach ensured fast and visible effects that are in alignment with the
company’s business model and needs.
UNITY Project Manager: Dr. Markus Luckey
DIGITALIZATION PILOTS AT
THYSSENKRUPP
MATERIALS SERVICES
14 Digitali-
zation Projects
Identified
Positive
Business Case
after 3 Years
5 Projects
Launched
Immediately

35
“Together with UNITY, we were successful in identifying specific digitalization
solutions to optimize value creation that we will implement at our locations in
the future. In this complex project environment, a significant factor for success
was the early involvement of all major participants across many levels of
hierarchy and different areas of the company. Thus, we were successful in
developing concepts that were highly accepted within the organization.”
Axel Berger, Head of Digital Transformation,
thyssenkrupp Materials Services
THYSSENKRUPP
MATERIALS
SERVICES
With around 480 locations in 40 coun-
tries, the Materials Services business
area is focused on global materials dis-
tribution. The full-service offering includes
advice on applications, as well as
comprehensive quality management.
© Photo: thyssenkrupp Materials Services

CREATING
CUSTOMER
BENEFITS TOGETHER
UNITY INNOVATION ALLIANCE
Comprehensive Expertise for Digital Innovations
The UNITY Innovation Alliance sup-
ports companies with all-encompassing
expertise in digitalizing business
models, products and services – from
concepts to implementation.
The partners in the UNITY Innovation
Alliance contribute their specific exper-
tise so that our customers become digi-
talization winners. In addition to UNITY,
the alliance consists of companies in
which UNITY Investment AG is a major
stakeholder. In the future, even more
companies will augment this alliance as
start-ups or acquisitions, if they can pro-
vide our customers with added-value in
the combined positioning.
UNITY is the renowned management
consultancy for innovation and digital
transformation.
NEXT Data Service delivers custom
solutions in the area of data services, IoT
and artificial intelligence.
Smart Mechatronics stands for pro-
duct development and technical consul-
ting for connected, intelligent products.
contech takes on the development
and production of intelligent electronics:
from prototype construction to series
production.
Our customers also profit from our close
collaboration with even more partners
such as the Fraunhofer IEM and the Heinz
Nixdorf Institute of Paderborn University.
www.unity.de/en/unity-innovation-alliance

CONSULTING & INNOVATION
Management
Consulting
Product
Development
software.hardware.produktion.
Intelligent
Electronics
Data Service
Development
INNOVATION
ALLIANCE
37
UNITY▪
▪ Innovation & Product Development▪
▪ Production & Digital Planning▪
▪ Digitalization & Transformation
SMART MECHATRONICS▪
▪ Systems Engineering▪
▪ Product Development▪
▪ Technology Consulting
NEXT DATA SERVICE▪
▪ Data & Service Strategy▪
▪ Prototypes/MVP Development▪
▪ Data Driven Services
CONTECH▪
▪ Product Development▪
▪ Prototype Construction▪
▪ Series Production

3939
It’s people that make
a difference – even in
the digital age.

UNITY WORLDWIDE
Driving Growth
The executive board and partners assume the strategic leadership of UNITY together. Their goal is to
continue to drive the course of growth. Our partners are:
Thilo Böhm
Partner
Head of Business Area Industry
Christian Grotebrune
Partner
Head of Business Area, Family-
owned Companies & SMEs
Dr. Ulrich Deppe
Partner
Head of Competence Center
Innovation and Product Development
Markus Knobel
Partner
Senior Manager of Production
and Digital Planning
Heiko Janssen
Partner
Digitalization and Transformation
Dr. Michael Herbst
Partner
Magnus Meier
Partner
Head of Business Area Automotive
Teja Washausen
Partner
Production and Digital Planning
Dr.-Ing. Daniel Steffen
Partner
Senior Manager of Innovation
and Product Development
Philipp Wibbing
Partner
Head of Business Area Automotive
Managing Director of UNITY China
Michael Wolf
Partner
Thomas Ulrich
Partner
Senior Manager of Production
and Digital Planning
Dieter Schatz
Partner
Managing Director of
UNITY Switzerland
Xiaolong Hu
Partner
Managing Director UNITY China

41
SWITZERLAND AND AUSTRIA
Since we established our subsidiary in Switzer-
land in 2004, the business and its team have
expanded and grown continuously. Today, it is a
significant pillar for UNITY and is managed by
Dieter Schatz and Nicolina Litschgi. We have
been serving the Austrian market from Vienna
since 2008. The managing director here is
Christoph Plass.
We work together with the managing directors of the UNITY subsidiaries in China, Brazil, Egypt/MENA,
Austria and Switzerland to constantly grow our business.
EGYPT/MENA REGION
The UNITY subsidiary in Cairo is located in the
center of the Middle East/North Africa (MENA).
In this region marked by structural changes, we
have offered UNITY’s full range of services since
2003. Ahmed Aglan is the managing director of
this subsidiary.
CHINA
The technology-oriented management approaches
from Germany are in great demand by our
customers in China. Additionally, we support
many of our European customers in this dynamic,
fast paced economy. UNITY has had a presence
in China since 2014 with subsidiaries in Shanghai
and Beijing. The business in China is managed by
Xiaolong Hu and Philipp Wibbing.
BRAZIL
In 2014, UNITY expanded to South America and
opened a local office in São Paulo. We consult
our core European customers that have facilities
in South America as well as regional companies.
Cai Alexander von Igel is the managing director
in Brazil.
Subsidiaries Project Locations Languages

ACHIEVING SUCCESS TOGETHER
UNITY – A Great Place to Work
MORE THAN JUST A JOB
Not only do we provide the best conditions for a
successful future, we also offer a unique culture
that has a sense of community. Trust, appreciation,
openness and cooperation – we practice what
we value.
SHAPE THE FUTURE, PROVIDE IMPULSES
Our dynamic structures offer our employees the
creative freedom that they need to do innovative
and future-oriented work. This allows them to
grow and develop in exciting projects and
create future-oriented solutions together with our
customers.
MAKING PROGRESS TOGETHER
Our strength lies in our employees. This is why
we promote the personal development of each
individual through customized training and
professional development programs given by
UNITYacademy. In addition, our employees are
provided with a diverse range of opportunities –
through challenging projects, working abroad or
individual careers.
INDIVIDUALITY
We are unique. We create diversity through
the ideas, experiences and passions of each
individual. The more diversity we have, the more
successful we are as a team, and the faster we
can enable change.
WORK LIFE BALANCE
Whether it is family, professional development
or recreational activities – we support our
employees in the integration of personal and
career goals through flexibility and modern
working arrangements.
BE A PART OF
UNITY AND
APPLY NOW!
www.unity.de/en/career

43
Industrie 4.0, digitalization and international pro-
jects – the first time I heard of UNITY, these terms
sparked a great interest in me. Now that I have
been working on exciting customer projects for
UNITY in Germany, in the future I will be working
for UNITY in China. I am really looking forward
to continuing to grow with UNITY China, working
together with an international team in a familiar
company culture.
INTERNATIONAL PROJECTS
Xin Yu
Consultant
UNITY China
Since 2008, I have been consulting customers,
particularly in the automotive industry on topics
concerning digitalization. As a team leader, I
manage a team of committed consultants and
help guide their individual professional develop-
ment. The combination of exciting future-oriented
topics and collaborative partnership in a friendly,
close-knit atmosphere makes UNITY the perfect
employer for me.
UNITY’s innovation-oriented consulting services
appealed to me immediately. The opportunity
to actively participate in UNITY’s development
and service offerings as well as the cooperative
corporate culture are an ideal environment for
my personal and professional development.
From day one, I was able to take the reins and
contribute to the business development of UNITY
Switzerland.
At UNITY, I play an active role in shaping the
digital future of companies and help them on
their path towards digital transformation. I value
the opportunity to develop content independently
and apply it directly. In addition to exciting
project topics, I am inspired by the many different
personalities that I meet through work – both at
UNITY and on the customer side.
DIGITAL TRANSFORMATION
Mehmet Ilcin
Consultant
BEING ENTREPRENEURIAL
Nicolina Litschgi
Managing Director
UNITY Switzerland
“The future happens to you OR because of you”.
This quote drives me to face our customers with
alternative scenarios or trend systems anew every
day. All sectors are exposed to continuous
change and it is important to play an active role in
shaping this change. To do this, we combine
creativity with structure and the ability to
recognize, understand and create phenomena of
change.
SHAPING THE FUTURE
Aileen Schmuck
Senior Consultant
UNITY is outstanding in many regards: First and
foremost is the unique corporate culture. I am also
fascinated by the wide range of topics and indus-
tries that I encounter as the head of a business
area with joint responsibility of business develop-
ment in Zurich and Munich. UNITY is in the midst
of an exciting growth phase where alot can be
accomplished and a great deal can be learned.
VARIETY AND DIVERSITY
Moritz Pfeiffer
Head of Business Area
COLLABORATIVE
PARTNERSHIP
Sebastian Lübbers
Team Leader

UNITYacademy
Competence Development for Digital Transformation
Qualified employees determine the success of a company. This applies to both our customers as well
as UNITY. At the UNITYacademy we not only impart knowledge, we also enable our customers and
employees to successfully meet the challenges of digital change in practice-oriented training courses.
TRAINING TO BECOME A DIGITAL
TRANSFORMATION EXPERT
In order to implement digitalization quickly, it is
essential for company employees to acquire the
competencies that are essential for the future and
to further develop existing ones. According to the
acatech study “Competencies for Industrie 4.0”,
the following employee skills are becoming ever
more important:
▪▪ Interdisciplinary thinking and action
▪▪ Increasing process know-how
▪▪ Leadership skills
▪▪ Participation in innovation processes
▪▪ Competence in problem-solving and
optimization
▪▪ Independent decision-making
In our training courses, we certify participants as
Digital Transformation Experts and provide them
with the methods they need for digital transfor-
mation.
PROVIDER OF SYSTEMS
ENGINEERING TRAINING COURSES
The Society of Systems Engineering (GfSE) has
licensed UNITY as a partner to provide SE Cer-
tification. UNITY is one of only 3 training course
providers of the renowned training program
SE-ZERT® in Germany. In addition to introducing
and establishing SE for our customers, we also
empower our customers‘ employees in SE.
Read the acatech study
“Competencies for Industrie 4.0”!

45
“The UNITYacademy enables me to gain qualifications in the area of digitalization
quickly and flexibly by using various training formats such as digital course offer-
ings. UNITY prepares me well to face current and future challenges in my position
as a team leader by supporting my individual development through face-to-face
training that is tailored to my needs.”
Dennis R. Schmidt, Team Leader, UNITY
“UNITY‘s consultants and trainers have supported us in many ways over the past
few years. From an analysis of our HR tools, to a Digitalization Quick Check
to standardizing and professionalizing our project management. Together, we
qualified our project managers and strengthened them for future challenges.
Thanks to UNITY, we are well prepared for digitalization challenges due to a
holistic approach and employee qualification.”
Thomas Kleinegees, Managing Director, SITA Bauelemente
“In addition to consulting in customer projects, UNITY offers me the opportunity
to include my practical experience as a trainer in training courses internally
and with customers. Well-founded employee qualification in both hard and soft
skills is an essential step in being prepared for digitalization challenges at any
company. Together with our team of trainers, we ensure that our training courses
correspond to the latest developments on the market at all times.”
Katrin Heinermann, Senior Consultant, UNITY and
UNITYacademy Trainer
Find out more about
training opportunities at the
UNITYacademy:

INNOVATIVE CONSULTING TOOLS
Proven Many Times Over
THE UNITY BUSINESS MODEL INNOVATOR
The development of new business models is vitally important in order for well-
established companies to remain competitive, especially in times of digital
transformation. With the help of a structured methodology, we support
our customer in discovering individual business ideas and successfully
transforming them into specific business models. The core of this approach
is the systematic use of successful business model patterns in the market,
supplemented by tried and tested tools that support our customers – from
identifying customer expectations to operationalizing business models in
value networks.
The UNITY Business Model Innovator depicts 74 successful business model
patterns that have been identified in the market, categorized into six
clusters. For each specific business model pattern, an existing company
example is listed from which concrete impulses can be derived to design
your company‘s own business model.
UNITY
BUSINESS
MODEL
INNOVATOR

UNITY
TECHNOLOGIE
RADAR
UNITY
TECHNOLOGY
RADAR
4747
THE UNITY TECHNOLOGY RADAR
The combination of established and modern technologies that create signifi-
cant customer benefits is the foundation for optimizing existing business and
establishing new, innovative business models. Together with our customers,
we identify the technologies that create measurable added-value for their
specific business. We use our technology radar, which depicts categorized
technologies and their successful applications in business processes and
models on the market and points out suitable technology providers.
MORE UNITY CONSULTING PRODUCTS
More Info:
MBSEINNOVATION SCRUM
Agile@

OUR PUBLICATIONS
Books and Studies
UNITY has published its expertise in industry
and methodology in numerous books, including
“Managementdialoge (Management Dialogu-
es),” “Chefsache IT (IT – A Management Issue)”
and “Zukunftsorientierte Unternehmensgestal-
tung (Future-oriented Corporate Management).”
In addition, UNITY made contributions to other
books, such as “Digital Vernetzt. Transformation
der Wertschöpfung (Digitally Networked. The
Transformation of Value Creation).”
With our partners in science and research including
acatech, Heinz Nixdorf Institute and Fraunhofer
IEM, we publish studies such as: “IT-Plattformen
für die Smart Service Welt (2017) (IT Platforms for
the Smart Service World),” “Integrative Planung
von Geschäftsmodellen und Wertschöpfungssys-
temen (Integrative Planning of Business Models
and Value Added Systems (2017)” and “Industrie
4.0 – Internationaler Benchmark (Industrie 4.0 –
International Benchmark (2016).”
Order this study here!

49
Facts for Decision Makers –
Our Publication Series OPPORTUNITY
In our publication series, “OPPORTUNITY – Facts for Decision Makers,” we report on current
topics relevant to business, especially prepared for management. Learn how to handle current
developments in your business. Find out more information and other issues:
The Digitalization of
Product Development
S.-O. Schulze, Dr.-Ing. D. Steffen, P. Wibbing, Dr.-Ing. T. Wigger
THE DIGITALIZATION OF PRODUCT
DEVELOPMENT – RADICAL CHANGES
IN THE AUTOMOTIVE INDUSTRY
FACTS FOR EXPERTS &
DECISION MAKERS
From the series: Digitalization
Digital Business
Processes and Models
Christoph Plass
DIGITAL BUSINESS PROCESSES
AND MODELS ARE CHANGING THE
WORKPLACE
FACTS FOR EXPERTS &
DECISION MAKERS
Hospital Planning
Through Simulation
(in German)Dr.-Ing. Carsten Matysczok, Meik Eusterholz
HOSPITAL PLANNING
THROUGH SIMULATION
FACTS FOR EXPERTS &
DECISION MAKERS
From the series:
Healthcare Management
Success Factors for
Purchasing and Logistics
in Hospitals (in German)Nicolina Litschgi, Titus Zingg, Vivianne Greber
SUCCESS FACTORS FOR
PURCHASING AND LOGISTICS
IN HOSPITALS
FACTS FOR EXPERTS &
DECISION MAKERS
From the series: Healthcare
Electromobility
(in German)
Stephan Bille, Prof. Dr. Hans H. Jung
ELECTROMOBILITY
FACTS FOR EXPERTS &
DECISION MAKERS
Future Scenarios
Prof. Dr.-Ing. Jürgen Gausemeier
FUTURE SCENARIOS IN
RETROSPECTIVE
FACTS FOR EXPERTS &
DECISION MAKERS
Seize the Opportunity
of Industrie 4.0SMART
BUILDINGS
SMART
HEALTH
SMART
LOGISTICS
SMART GRIDS
SMART
PRODUCTS
SMART
MOBILITY
Christoph Plass
SEIZE THE OPPORTUNITY OF
INDUSTRY 4.0
FACTS FOR EXPERTS &
DECISION MAKERS
Systems
Engineering
Dr.-Ing. Daniel Steffen, Sven-Olaf Schulze, Franz Gaupp
SYSTEMS ENGINEERING – THE NEXT
LEVEL OF PRODUCT DEVELOPMENT
FACTS FOR EXPERTS &
DECISION MAKERS
1st Edition
From Product Business
to Service Business
Dr. Michael Herbst, Dr. Dominik Fischer, Dr.-Ing. Frank Thielemann
FROM PRODUCTS TO SERVICES:
DESIGN OF INNOVATIVE SERVICE
OFFERS
FACTS FOR EXPERTS &
DECISION MAKERS
Marketing, Sales & Services
in the Era of Digital
TransformationProf. Dr. Hans H. Jung, Viviane Zimmermann
MARKETING, SALES & SERVICES
IN THE ERA OF DIGITAL
TRANSFORMATION
FACTS FOR EXPERTS &
DECISION MAKERS
The Three Mantras
of Innovation
(in German)
The 6 Success
Patterns of Innovation
Management
FACTS FOR EXPERTS &
DECISION MAKERS
From the series: Innovation management
Dr. Dominik Fischer, Dr. Michael Herbst
THE 6 SUCCESS PATTERNS OF
INNOVATION MANAGEMENT
Dr. Michael Herbst, Dennis R. Schmidt
THE THREE MANTRAS OF
INNOVATION
FACTS FOR EXPERTS &
DECISION MAKERS
From the series: Innovation management

OUR AWARDS
Recognition of Our Consulting Services
Innovative digital planning in
the area of hospital construction
Successful corporate
leadership
Excellent employer
evaluations
Rising Star
Industrie 4.0
Experton Group
Extraordinary commitment to
research and development
Employee orientation –
2nd place in an
employer competition
Outstanding Corporate
Social Responsibility
Excellent project work
in Switzerland
Innovative methods in
OR simulation
High level of Industrie 4.0
expertise
High quality consulting and
customer satisfactionFuture-proof hospital project
“Project Excellence –
Competitive Strategy”
Outstanding employee evaluati-
ons for a midsize employer

UNITY TAKES RESPONSIBILITY
Code of Conduct & Corporate Social Responsibility
We are aware of our responsibility to our
customers, partners and employees. As a
guideline for our actions, the UNITY Code of
Conduct sets binding standards for responsible
conduct towards business partners and the ge-
neral public, as well as within the company, such
as compliance with internationally recognized
human and employee rights.
Read our Code of Conduct!
Find out more about our
Corporate Social Responsibility!
UNITY is dedicated to the community and
supports various aid programs. We are also
actively involved with different associations and
teams, and we invest in sustainable education
and support the community and sports. In
UNITY’s Challenger program, we assist young
adults in attaining their ambitious goals – not just
financially.
51

BEIJING
No. 10 Wangjing Street, Chao Yang District
100102 Beijing | China
Philipp Wibbing
philipp.wibbing@unity-consulting.cn
Phone + 86 186 1622 3245
BERLIN
Große Präsidentenstraße 10
10178 Berlin | Germany
Marcus Goerke
marcus.goerke@unity.de
Phone + 49 30 6832027 10
COLOGNE
Im Mediapark 6a
50670 Cologne | Germany
Dr. Michael Herbst
michael.herbst@unity.de
Phone + 49 221 789587 820
CAIRO
41, Lebanon Street, 10th Floor
Mohandessin, Cairo | Egypt
Ahmed Aglan
ahmed.aglan@unity.de
Phone + 20 1000 164016
UNITY OFFICES
Your Worldwide Contacts
BRAUNSCHWEIG
Ritterbrunnen 5
38100 Braunschweig | Germany
Jörg Greitemeyer
joerg.greitemeyer@unity.de
Phone + 49 531 482069 70
MUNICH
Dachauer Straße 65
80335 Munich | Germany
Magnus Meier
magnus.meier@unity.de
Phone + 49 89 13010065 11
NUREMBERG
Königstorgraben 11
90402 Nürnberg | Germany
Dr. Diego Steger
diego.steger@unity.de
Phone +49 911 982269 10
HAMBURG
Große Elbstraße 86
22767 Hamburg | Germany
Michael Wolf
michael.wolf@unity.de
Phone + 49 40 600988 10

PADERBORN
Lindberghring 1
33142 Büren | Germany
Christian Grotebrune
christian.grotebrune@unity.de
Phone + 49 2955 743 425
SHANGHAI
Unit 732, German Center, 88 Keyuan Road
Zhangjiang Hi-Tech Park, Pudong
201203 Shanghai | China
Xiaolong Hu
xiaolong.hu@unity-consulting.cn
Phone + 86 21 5888 6177
FOLLOW US
VIENNA
Währingerstraße 16
1090 Vienna | Austria
Christoph Plass
christoph.plass@unity.at
Phone +43 1 71523941
SÃO PAULO
Rua Helena, 260 – 14º andar
04552-050 São Paulo – SP | Brazil
Cai Alexander von Igel
cai.igel@unity-consulting.br.com
Phone + 55 11 3049 3390
STUTTGART
Wankelstraße 3
70563 Stuttgart | Germany
Stephan Bille
stephan.bille@unity.de
Phone + 49 711 686890 31
ZURICH
Max-Högger-Strasse 2
8048 Zürich | Switzerland
Dieter Schatz
dieter.schatz@unity.ch
Phone + 41 44 220 10 00
Contact us:
www.unity.de/en/contact

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