AO5 Comparison of Distribution Models
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1. Future plc is the 6th largest UK publishing company with over 150 publications across 4 divisions. It has a large mainstream audience across print and digital platforms, generating over 75,000 sales per month through subscriptions, cover prices, and advertising. 2. Church of London independently publishes the magazines Little White Lies and Huck. It uses the magazines to both generate profit and advertise its design agency services. Little White Lies is only available in print to preserve its traditional qualities. 3. Sight and Sound is published by the non-profit British Film Institute to promote and archive British film. It has a focused distribution through subscriptions and selective news vendors to fulfill its purpose of critically analyzing UK cinema.
AO5 Comparison of Distribution Models
- 1. AO5 COMPARE DISTRIBUTION CHANNELS & OWNERSHIP PATTERNS 1. Mainstream and large publishing company ! Future plc 6th largest publishing company int he UK 150+ publications 4 divisions: tech, games, movies and music Business model- content - both digital and physical Sold for subscription and cover price +Advertising Print & digital advertising Total circulation: Print- 65, 381 Digital(iPad)- 1, 631 Digital publications certificate audit- 8,479 Combined- 75,479 sales per month. Other branded events Awards Cross promotion screening with ʻskyʼ •Distortion model •Print •Web •Digi mag •App Here is the official print magazine. Here is the web page. Here is the App.
- 2. 2. Independent publisher + design agency Church of London Founded by Danny Miller and Matt Bochenski. Both began working at Adrenaline magazine which was closed in 2005. They were working on Little White Lies as a side project and then launched it under their new company, Church of London. They now publish two magazines: Little White Lies & Huck- Skateboard, surf and extreme sports lifestyle magazine. Business model Little White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business. Church of London as a creative Agency Church of London work on the following products: Contract publishing - # -Magazines (SCEE) # # # # -Brochures # # # # -Prospectuses. Design# # # -Film posters # # # # -Independent film marketing Events # # # # -Festivals # # # # -Screenings Distribution model!# # # Significant that LWL does not have a digital edition- perhaps to preserve tradition qualities and production values of print. Print- Web- App- Tumblr- The Tumblr allows the publishers to interact with audiences often allowing consumers to submit their own versions of LVL covers. 3. Industry and institutional publication # Sight and sound Published by the British Film Institute The BFI is a charitable organisation established by the Royal Charter to to promote British and film and TV. They use Sign and Sound as a record in terms of cinema consumption and output & to promote film education. The BFI is a non-profit organisation, HQ is on the Southbank, London.
- 3. BFI also organize and own the: The London iMAX cinema The London Film Festival BFI Education- Events and Publishing BFI Archive and Library BFI Production, UK FIlm documentaries Distribution Model ABC- 22,000 Print Based- Sold out all large newsagents and independent cinemas Online- Archive of issues and features No digital version of content Analysis of Ownership and Distribution Total FIlm & Future PLC Large target audience and mainstream magazine. Distributed nationwide to enable large revenue stream. Subscription heavily advertised online and with offers and promotions. Future has embraced digital distribution - especially through Appleʼs news stand app- Works with existing “Cover Price” business model. Model of Business is aimed to maximize both sales and advertising revenue. Little White Lies Bi-monthly- sold in selected stores and relevant places (cinema, clothes stores) app is not as interactive. Suggest that the physical magazine is the most important of the LWL brand. The creativity and design of the magazine is more than exclusive. The purpose is to drive business to the creative agency part of the business. Sign and Sound & BFI Sight and Sound acts as the critical voice of the BFI creates a record of credits and synopsis of every film release in the UK cinemas act as a record. The purpose of the magazine is not to make a profit however it is there to reflect and shape contemporary views of cinema. Distribution is mainly subscription based and in selection news vendors.