AP CV
- 1. ANNE PRAHL SENIOR DESIGNER REUSCH (PENTLAND) UK/GERMANY FEB.'95-FEB.'98 > Market and product research in Europe, USA and Japan > Range building, design and development of teamsport and ski apparel and accessories for the international market > Design and development of branding and trims > Frequent sourcing trips to the Far East and Europe; manage prototype sampling and fabric development > Price negotiation and supplier liaison > Presentations to international salesforce and key accounts > International collaboration with Reusch distributors, developing global image on all product PROFILE FREELANCE DESIGN SERVICE UK/ EUROPE/ USA FEB.'91-JAN.’95 > Research, design and development service for a selection of international brands including Gold’s Gym, ‘A strategic thinker and self-motivated design consultant with Champion (Europe), Mizuno (USA), Puma International, Puma Canada, Mothercare, Gola, Animal, Musto, a passion for meaningful product, material and process Fred Perry and Ton sur Ton innovation and extensive knowledge of the design industry.’ APPAREL & ACCESSORY DESIGNER PUMA UK LEATHERHEAD MARCH'89-FEB.'91 CAREER HISTORY > Research, design and development of women’s, men’s and kids’ sportswear and accessories > Prototype development trips to the Far East > Product and design research in Europe and USA CONCEPT+DESIGN CONSULTANCY UK/ INTERNATIONAL JUNE'03-PRESENT > Manage photoshoots and catalogue design > Design presentations to key accounts, salesforce and board of directors Research, concept, design and development service > Strategic : consumer & market research, brand strategy, range building, creative process analysis, APPAREL DESIGNER KARRIMOR LANCASHIRE AUG.'88-MARCH'89 tailor-made eco-considered opportunity development, editorial work > Design and development of mountaineering and adventure clothing > Creative : trend & silhouette prediction, creative direction, design briefs, garment & product design, > Fabric and trim development, manage in-house sampling room textile & material concepts, branding, creative workshops > Collaboration and liaison with team of professional climbers (’Think-Tank’) > Manage advertising agency on presentations, catalogues and photoshoots > Development : fabric & trim development, tech packs, sample development, eco-considered process & material development, factory liaison, sales presentations EDUCATION + AWARDS Clients : Speedo/ Aqualab, WGSN, Ecotextile News, Samsonite, Centre for Sustainable Fashion, Pen Hadow Arctic Survey, Nike (Europe), Nike (Asia Pacific), Topshop, Fila (UK), Esprit, 1977-1986 : High School Education (Abitur/A-levels) at Theodor-Fliedner Gymnasium, Duesseldorf Rohan, Wilson, Animal... 1986-1988 : BTEC National Diploma in Fashion Design, Bournemouth & Poole College of Art & Design 2007-2009 : MA Design for Textile Futures, Central Saint Martins College of Art & Design, London 2009 : Highly Commended Award, Fashioning the Future 2009, Centre for Sustainable Fashion CATEGORY MANAGER (APPAREL) ELLESSE INT. (PENTLAND) LONDON OCT.'01-JUNE'03 > Museum School of Fine Arts Boston; Fine Art Summer workshop > International market research, design brief and range building of all apparel collections; > Chelsea School of Art & Design; evening classes in drawing and painting Tennis, Fitness, Ski, Beach & Swim, Classic and Trend Sports > C.I.T.E Management training; part-time diploma in business studies > Manage strategy, design, development and sell-through of all categories > Pentland Business College; leadership skills program > Oversee sample, branding and fabric development > Central Saint Martins College of Art & Design Summer School; textile design workshop, fabric design with the > Frequent sourcing trips to Far East and Europe heatpress, experimental printmaking, silkscreen printing, illustration > Manage international product needs; collaborate with distributors and international salesforce > Strategy, concept and product presentations to key accounts, international salesforce and distributors INTERESTS & PERSONAL DETAILS DESIGN MANAGER MARKS & SPENCER (PENTLAND) LONDON FEB.'98-SEP.'01 > Travel > Active Sports (Running, Yoga, Cycling, Tennis) > Initiate and manage concept and set-up of Marks & Spencer sportshop > Art & Design > Market research, trend prediction, comparative shopping and product strategies > Nature > Design and manage design team to supply men’s, women’s and kids’ sports, swim and skiwear > Strategy, design and product presentations to selectors and directors > Languages: Fluent English and German, basic French > Fabric and trim development and selection, communicate with suppliers and factories > Holder of a full, clean driving licence > Frequent sourcing trips to Far East to oversee prototype development and presentations to M&S > Non smoker > Close liaison with garment and fabric technologists to achieve ultimate fit and quality of product > Staff product training workshops