Apm Digital Case Study
- 2. APM Digital Presentation to:Add Your Name!30 October 2009
- 3. AgendaWho We Are.What We Do.Case Studies.The Future of Digital Marketing.
- 4. APM DigitalHenley Management School
- 5. Formed October 2001.
- 6. Gap in Marketplace
- 7. Influencing the ‘C Suite’
- 8. Close Co-ordination with Sales
- 10. From October 1st part of $7M T/O Company
- 11. ~ 30 Staff, 90/10 SplitMissionTo Deliver consistent growth for our clientsThrough targeted, measurable and effective marketing.
- 12. APM Digital Team
- 15. Aligning Behaviour with PermissionRelationship Corporate HospitalityL6L5 Seminars/Exhibitions/Workshops/Sales MeetingsL4 Direct Mail/TelemarketingL3L2 eMarketingL1L0Time
- 18. Social Media Categories:Analysing key referers to determin traffic flow & interactionSocial News Sites: Digg
- 19. Reddit
- 20. TwitterSocial Networking Facebook
- 21. Myspace
- 22. Care2Social Media SharingYou Tube
- 23. Flickr
- 25. Delicious
- 27. Squidoo
- 28. Yahoo answersAutomated Qualification Process
- 30. Copywriting Whitepapers, Case studies, blogs
- 31. Integrated themed assetsHardcopy inviteDM postacrdWeb ads microsite leaderboard graphicsReminder emailHtml emailLanding Page
- 32. Multi channelSkyscraperBlog postTweetCase studyemail
- 33. Web analyticsGoogle analyticsSite catalystEmail metrics tracking tools
- 34. Retail Manager APM Digital Case StudySimon LinkSales Director
- 35. Retail Manager What is Retail Manager ?A browser based solution enabling operational excellence in RetailersEnabling Retailers to effectively manage :- Communication
- 36. Collaboration
- 37. Control
- 39. Defining Operational Excellence ?“Enabling you to do business better “Your ability to effectively execute activities into your stores :- New PolicyPromotionsProduct LaunchCampaignsMarketing InitiativesSales / MarkdownsNew ProcessChange Management
- 40. Customers 7000 Stores Worldwide
- 41. 12 countries
- 42. 6 languages
- 43. 30,000 users.Our Challenges Engaging at the right level
- 44. Education of the marketplace
- 45. Long sales lead time
- 46. Maximising effectiveness of telemarketing spend
- 47. Selling in a recession ! ObjectivesDelivery of regular campaigns to raise awareness, educate and add value Reduce sales lead time
- 48. Obtain more customer meetings with key decision makers
- 49. Maximising effectiveness of telemarketing spend
- 50. Sell more ! Why APM ?Proven approach – with me !
- 52. Excellent value
- 54. Excellent toolsets. Campaign DevelopmentAPM Digital creative workshops – defined campaign and Campaign messagingClearly defined targets
- 55. Interactive copy writing process – focus on adding value to recipientCombined graphics expertise
- 56. Data collected jointly and then cleansed by APM - 1200 senior board contacts in over 400 retailers.
- 57. Campaign DeploymentCampaign split into three main mail outs over 6 weeksLink through to micro site for further information / interaction Tactical mail outs to responders between main campaign Pertinent messaging – “resilient retail" focusing on how retailers can significantly increase capability and reduce costs by using Retail Manager.
- 58. Campaign resultsResults: Average Open Rate: 36% Average Click thro’: 37%
- 59. Results…. 6 customer meetings – Harvey Nichols, Prêt a Manger, Pasttimes, Thornton's, Hotel Chocolate & Alpha Retail
- 60. 4 proposals submitted – hopeful of 3 new deals
- 61. Profile raised
- 62. Relationships established Lessons Learnt… Only mail with quality information that ‘adds value’ to recipient – take guidance from APM Digital
- 63. Ensure Website is in the loop
- 64. Ensure closed loop between telemarketing and APM reporting
- 65. Be tactical to reinforce key messages
- 66. Plan ahead to ensure regular contact.Summary Proven approach – 6 appointments secured from limited campaign
- 67. Right company – culture, approach, design, execution, support
- 68. Good results – proven ROI
- 69. Great tools
- 70. Great people