Arkansas Pest Management Association Online Marketing Presentation
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The document provides guidelines for online marketing, emphasizing the importance of identifying target customers, creating valuable content, and utilizing social media effectively. It discusses tools and strategies for building an effective marketing plan, including customer engagement through email, local listings, and various content formats. The document outlines steps for pre-planning, listening to customer conversations, setting specific goals, and measuring return on investment in social media marketing.
Arkansas Pest Management Association Online Marketing Presentation
- 1. Online Marketing Basics Get the Basics Arkansas Pest Management Association
- 3. What is my MESSAGE? – Value Proposition Who are My CUSTOMERS? Where do they LEARN ABOUT ME? What MATTERS to my Customers? What is my SALES FUNNEL? Marketing Plan
- 4. Feeding the Cash Register Email Local Search Web Site Off-Line BLOG
- 5. Getting the Word Out Where we create content to FEED our Blog Create Content in a Form Customers Want Post it on a site that search engines can index Spread the word on the RIGHT Channels
- 6. First Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customers Develop a Buyer Persona to target best customer Determine what is important to that segment Set Up Monitoring Platforms Determine the RIGHT social networks Determine the RIGHT type of Content Start Delivering Good Content they VALUE Find tools to make your Online Marketing Easier Where to Start
- 7. Educates Informs Entertains Provides Value Builds Trust Creates Relationships…then SELLS…… What is Good Content
- 8. Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offers How to Spread Content Know how subscribers in different networks PREFER to receive your content
- 9. Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans. Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing format. YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites. Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content” Tools to Create Content
- 10. Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners” Tools to Save Time
- 11. How is Social Media Used? • Customer Service • Product/service feedback • Industry networking • Promotions/Contests • News, company updates • Internal Collaboration
- 12. Creating a Social Media Plan STEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return
- 13. Step 1 Preplanning What are your CURRENT Channels? E-Mail? Websites Direct Mail Newsletter s
- 14. Step 2 Listen to the Conversation Secure your brand on social platforms Blogs, twitter, Facebook, Lin kedIn Usernames unique Try to be consistent Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search
- 15. Monitoring Tools Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring http://addictomatic.com/ https://twitter.com/search http://www.socialmention.com/ http://www.google.com/alerts
- 16. Follow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc. STEAL What works! AVOID what isn’t working Industrial Espionage
- 17. Step 3 Create Target Profile Find KEY attributes by Listening Chart out their presence in social media Market Segmentation Demographic Geographic Psychographic Behavioristic Continue to gather customer information along the way
- 18. Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012! Exactly Who Uses Social Networks? Are they my Potential Customers? http://pinterest.com/astatesbdc/
- 19. Step 4 Set Specific Goals Brand Awareness/Advocacy Increase Traffic/Opt-Ins Business Partnerships Search Engine Results Generate Leads Reduce CRM Costs Increase Revenues
- 20. Step 5 – Join the Conversation Establish an Editorial Calendar Choose schedule for days you will post Keeps on Track & Organize Content Consistency Helps when you need Content Ideas
- 21. E-mail hlawrenc@astate.edu Facebook http://www.facebook.com/asu.sbtdc Facebook http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Pinterest http://pinterest.com/astatesbdc/ Google Plus https://plus.google.com/u/0/116773498364928584762/posts Oh… or call me (870) 972-3517 Download this PowerPoint for links at: http://www.astate.edu/a/sbtdc/ Connect with Us
Editor's Notes
- #18: Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy