App Store Optimization (ASO) PPT
- 1. App store Optimization (ASO)
- 2. App Store Optimization(ASO) Search Engine Strategies 1 App Title and Description Strategies 2 Table of content App Keyword Strategies 3 App Categories Strategies App Reviews App Ratings 4 5 6 App Pricing Strategies 7
- 3. WHAT IS ASO ? App store optimization is a way of making your app more attractive and easy to find in the app stores, so that more people will download it. It is like making your website more popular on the internet, but for apps instead. Some of the things you can do to optimize your app are choosing a good name, designing a catchy icon, writing a clear description, using relevant keywords, getting positive ratings and reviews, and updating your app regularly. • Over 2 million apps are available in the app stores, making it difficult for users to find your app without ASO. • ASO is a cost-effective way to increase app visibility and downloads compared to paid advertising WHY IS ASO IMPORTANT?
- 4. BORCELLE SEO ASO Search engine Google Search Apple App Store, Google Play On-Page Title Tag H1,H2,H3 Keyword Density Page Speed Bounce Rate App Name (Title) Description Keyword Usage and Quality Metrics Uninstall Rate Goals Traffic (Visitors) Downloads (Users)
- 5. App Title Having a Keyword in your title can improve yours app’s search ranking for that keyword by an average of 10.3%. • Place your most relevant 2-3 keyword in the title. • Find a good balance between keywords and branding. • Do not repeat an already taken app name. • Like your app idea the app name must be unique.
- 7. App Description Use descriptions to improve conversions. Give users exactly what they are looking for. • Make first two lines most impactful, give user a reason click on 'Read more' • Highlight social proof to show visitors that your app is well liked - add reviews • List the main features of your app and how it works • Use some call-to-action text such as "Download Now to trigger the action
- 9. • DON'T JUST GUESS THE KEYWORDS. IDENTIFY THE ACTUAL KEYWORDS THAT USERS ARE SEARCHING FOR. App Keywords • Apple gives you 100 characters to define your keywords • Be sure to use as many characters as possible • Don't use spaces, use commas to seperate keywords • .Target keywords with low competition but relatively higher traffic • Don't repeat keywords • List keywords you think someone might use when Looking for your app.
- 11. GOOD RATINGS AND REVIEWS ARE CRITICAL TO ASO AND YOUR APP'S ULTIMATE SUCCESS App Reviews • At launch, have friends/family give 5-star reviews • Listen and fix problems as early as possible • Prominently Request Feedback • Ratings and reviews also contribute to search rankings within the app store • Ask users to rate your app with pop ups • Reviews are gold mine for new keyword ideas
- 13. App Rating • One of the most important Ranking Factors • App Stores shown the average rating of the last version! • Important also the number of reviews • Ratings Manipulation
- 14. App Pricing Strategies From Model This model allows us to download the app for free, but offers in app purchases to access additional features or content. It can engagement, but requires of pricing and value proposition. Paid Model This model requires users to pay upfront to download the app. It can generate revenue quickly, but may limit user acquisition and requires a strong value proposition. Subscription Model This model offers users access to the app or content for a recurring fee. It can provide a predictable revenue stream, but requires consistent updates and valuable content.