Apple Case A Presentation
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P1: Apple aims to be the best at designing and manufacturing electronic devices through innovation and product differentiation, which is crucial to achieving their goals. P2: Apple has strong vertical integration that helps them produce differentiated products. P3: Continuous innovation is needed to satisfy changing customer demands and compete globally.
Apple Case A Presentation
- 1. Apple Case Strategic Management Dr. Marina Apaydin Done By: Dina Faris Camille Elzir Aline Alameddine Reem El Jobeili
- 2. Vision: To be the best at designing and manufacturing electronic devices in the world. Mission: Apple is dedicated to deliver combined well- integrated packages of optimized hardware and software equipped with web services and control the selling experience for high end and business consumers. Positive Negative States the product line Too broad Is in the future tense Positive Negative States their competitive advantage Doesn’t state location or market assumed to be global States the industry they are in and identifies their targeted customers
- 3. • Vertical integration “build great hardware, optimizes its software , equips it with web services and controls the selling experience through its own retail store” • Specialized supply chain • Marketing & Sales • R&D Hard goals: Innovating and differentiating our product in order to achieve profitability, Increase market share and Increase sales Soft goals: Quality/Reliability/Customer Satisfaction /Innovation/Brand loyalty Product: Mac, Ipod, Iphone, Ipad Market: offering new products to global markets of upper-middle classes Features: high quality, simplicity, technology and design. Availability: Globally Value Proposition Strategy Triangle Core Activities Goals Product Market Focus
- 4. Want Can Need Strategic Tension Apple has a very successful vertical integration with a strong culture. “Apple builds great hardware, owns the core software experience, optimizes its software , equips it with web services, and controls selling experience” “It’s still in the culture, you want to do things right.” To be an innovative and successful company while maximizing customer satisfaction and positive experience. “Apple’s goal to ship something we were proud of and something people would be proud to own” Innovative, practical and different products; as the customers are becoming more demanding and the competition is very aggressive. Conclusion: Apple wants to increase it’s market share and it’s customer brand loyalty. It can do that through innovation and differentiation of their products. Furthermore, vertically integrating forward and backward.
- 5. Conclusion: P1: Innovation and product differentiation is very crucial for apple’s survival and it’s aim to achieve it’s hard and soft goals. P2:Apple has very strong vertical integration and that would help it produce differentiated products and fulfill it’s objectives. P3: Innovative and different products are needed to satisfy continuously changing customer demands and to be able to continue to compete on an international level.
- 6. Apple needs to continue investing heavily in Research & Development and Marketing in order to be able to keep coming up with new, technologically advanced electronic devices. This in turn will give them an edge over competitors and enable them to increase market share, sales and brand loyalty.