Apple operations management
Download as PPT, PDF9 likes31,001 views
This document provides an overview of Apple's operations including its manufacturing locations, current products, demand forecasting approach, layout, inventory management, capacity management, and competitive advantages. The manufacturing plant is located in Silicon Valley, known for technology corporations. Current products include desktops, laptops, iPhones, iPads, and iPods. Apple uses a bottom-up approach to forecasting sales over two quarters. It employs a cellular layout and manages inventory through manufacturing methods. Capacity is increased through diversification, new product development, and new plants. Apple's competitive advantages include integrating multiple products and developing hardware, software, and services.
Apple operations management
- 1. OM PRESENTAION By • CH.SUMA,2T3-48 • I.SRIPRIYA,2T-18 • BABA TAJUDDIN,2T3-7 • SHABARISH,2T3-24 • VINAY,2T3-47
- 2. LOCATION The manufacturing plant of apple is located in Silicon Valley, San Francisco Bay Area in Northern California, United States, where most of the companies are located. It is home to many of the world's largest technology corporations. Silicon Valley continues to be a leading hub for high-tech innovation and development, Silicon Valley has been most famous in recent years for innovations in software and Internet services. Apple to build manufacturing plant in Arizona with solar power.
- 3. CURRENT APPLE PRODUCTS DESKTOPS: Mac mini iMac Mac pro LAPTOPS: MAC BOOK MAC BOOK AIR MAC BOOK PRO IPHONE IPAD IPOD: IPOD CLASSIC IPOD NANO IPOD SHUFFLE IPOD TOUCH SOFTWARES: ILIFE ITUNES IWORK
- 4. DEMAND FORECASTING • Basic Forecasting Terms – Market or Industry Potential – Sales or Company Forecast • Two Basic Approaches to Forecasting – Top-Down Forecast – Bottom up Forecast
- 5. Buildup approach to a two-quarter sales forecast for Apple Computer products
- 6. LAYOUT OF COMPANY • Types of layout 1.Production Layout. 2.Process Layout. • Apple using cellular arrangement. • Advantages are: 1.Less handling, Less inventory, Improved quality and more flexibility.
- 9. INVENTORY MANAGEMENT • Types of Inventory 1. Merchandising 2. Manufacturing- Apple company uses this method for inventory management.
- 10. Analyze by using: 1. Inventory turn over (more) 2. Days of Inventory (less)
- 12. Capacity Management • What is Capacity? • Apple uses proactive capacity built up.
- 13. How to Increase Capacity. • Diversification. • Product Development. • New Production Plant.
- 14. Competitive advantage • What is competitive advantage • Apple was the first company to Integrate multiple products as one.
- 15. Competetive advantage • Apple is best in the world at innovative product development because the company develops hardware, software and associated digital services rather than focusing on just one dimension. • Excellent hardware Design • Continuous product development.
- 16. Thank You