Apple (report writing)
- 1. Topic Submitted to – Dr Ashwini K. Verma Sir Submitted By – Rishikesh R. Lingayat 1 Apple Inc.
- 2. Acknowledgements A project is a golden opportunity for learning and self development. I consider myself very lucky and honored to have so many wonderful people lead me through in completion of this project. My grateful thanks to (PAWAN.GODARA, B.B.A) who in spite of being extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path. I do not know where I would have been without him. A humble ‘Thank you’ Prof.( Dr. ASHWINI K. VERMA) whose patience I have probably tested to the limit. He was always so involved in the entire process, shared his knowledge, and encouraged me to think. Thank you, Dear Sir. I would like to thanks Mr.(RAM.BAJAJ,RNBGLOBAL UNIVERSITY) for his efforts and help provided to me to get such an excellent opportunity. Last but not the least there were so many who shared valuable information that helped in the successful completion of this project. (RISHIKESH.R.LINGAYAT) 2
- 3. Table of contents • Introduction…………………………………………………………………………4 • History…………………..…………………………………………………………….6 • Timeline of Apple product………………………………………………..……7 • Product Overview…………………………………………………………….…..8 • Corporate Strategy…..……………………………………………………….….10 • Distribution Channels and Strategy.……………………………………...12 • Environmental Record………………………………………………………….19 • Conclusions & Recommendations………………………………………….20 • References…………………………………………………………………………..21 3
- 4. Introduction • Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system, the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software. As of August 2011, Apple is the largest company in the world by market capitalization and, therefore, also the most valuable technology company in the world, ahead of Microsoft. 4 •Founded:1st April 1976; 41 years ago •Headquarters: Apple Campus, 1 Infinite Loop, Cupertino, California, U.S •Founders: Steve Jobs, Steve Wozniak, Ronald Wayne •No. of locations: 498 retail stores (2017) •Key people: Arthur D. Levinson (Chairman), Tim Cook (CEO), Jonathan Ive (CDO), Luca Maestri (CFO), Jeff Williams (COO)
- 5. • Apple Inc.’s world corporation headquarters are located in the middle of Silicon Valley, at 1 Infinite Loop, Cupertino, California. This Apple campus has six buildings that total 850,000 square feet (79,000 m2) and was build in 1933 by Sobrato Development Cos. 5
- 6. History • 1969-1984: Jobs and Wozniak • 1985-1997: Sculley, Spindler, Amelio • 1997-2001: Apple’s comback • 2001-2007: iPods, iTunes store, Intel transition • 2007-2011: Apple Inc., iPhone, iOs, iPad • 2011-present: Reconstruction and Apple Watch 6
- 7. Timeline of Apple Product 7
- 8. Product overview & corporate strategy Not only Personal Computers… 8
- 9. …but also Portable Devices 9
- 10. Product Strategy 10 The company leverages its unique ability to develop its OS, hardware, application SW and services Superior ease to use Seamless integratio n Innovatio n industrial design •Multi-touch interface •Click wheel •Mac OS X operative system developed in- house •Dedicated software and drivers •All time design icon: iPod, iMac •The greatest electronic company
- 11. Targets 11 Consumer & SME Education Enterprise, Gov. & Creative •75% of overall sales •Short lived product •Emotional Buying •Highly sensible to purchasing experience •Emphasis on simplicity & reality •Typical solutions consists in one laptop for every student and teacher, along with the installation of a wireless network •Require high-power computing performance •Need high integrations & service level
- 12. Distribution channels & strategy 12 Apple Online store Retail store Final Customer Final Customer Final Customer Retailer Final Customer Final Customer Added Value Reseller Retailer Direct Sales force Third Party Wholesaler
- 13. Apple corner at Best Buy 13
- 16. Apple Store 16
- 17. Apple’s goals 17 Growth Convey value Gold Standard •95% of customers don’t even consider Apple •Huge growth possibilities for superior products •In shops products are fully exposed and operational •Matches perfectly the “hit product” strategy •Set the standard for Apple buying experience •Inspiration and support to Resselers
- 18. Apple Revenue 18
- 19. Environmental record • Greenpeace, an environmental organization, has confronted Apple on various environmental issues, including promoting a global end-of-life take-back plan, non-recyclable hardware components, and toxins within the iPhone hardware. • In Greenpeace’s Guide to Greener Electronics that scores electronics, manufactures on their policies regarding toxic chemicals, recycling and climate change. Apple ranked 9th out of 18 leading electronic makers on October 2010 with a score of 4.9/10. • All Apple computers also have EPEAT Gold status. 19
- 20. Conclusions & Recommendations • The hardware market will be increasingly undifferentiated • Devices can be used as Trojan horse for introducing standards (iTunes) • A migration towards services could be inevitable 20
- 21. References • www.slideshare.net • www.wikipedia.com • www.apple.com • www.panmore.com 21
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