Apple Slidesv Na2
- 1. Apple, Inc. Technological innovation meets savvy marketing
- 3. The Beginning: 1976 - 1980 Founders Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement Apple I sold in July 1976 (all 200 of them)
- 4. The Beginning: 1976 - 1980 Founders Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement Apple I sold in July 1976 (all 200 of them)
- 5. The Beginning: 1976 - 1980 Founders Steve Wozniak, Steve Jobs and Ronald Wayne (whoops!) working out of basement Apple I sold in July 1976 (all 200 of them)
- 6. The Beginning: 1976 - 1980 Apple II Much improved on the Apple I Built with the average person in mind
- 7. The Beginning: 1976 - 1980 Apple II Much improved on the Apple I Built with the average person in mind
- 8. The Beginning: 1976 - 1980 Apple II Much improved on the Apple I Built with the average person in mind
- 9. The Beginning: 1976 - 1980 Apple II Much improved on the Apple I Built with the average person in mind
- 10. Macintosh 1981 – 1990 First computer to use a GUI First to use a mouse and 3 ½ floppy Marketing campaign to introduce
- 11. Macintosh 1981 – 1990 First computer to use a GUI First to use a mouse and 3 ½ floppy Marketing campaign to introduce
- 12. Macintosh 1981 – 1990 First computer to use a GUI First to use a mouse and 3 ½ floppy Marketing campaign to introduce The Macintosh 128k (aka “The Beige Toaster)
- 13. Growth and Decline: 1991 - 1997 First usable laptop – the PowerBook Attack of the Clones leads to slumping sales CEO revolving door
- 14. Restructuring Apple Ended Macintosh licensing program Consolidated products lines from 15 to 3 Outsourced Manufacturing Revamped distribution
- 15. Restructuring Apple Launched web site for direct to consumer sales Reduced Inventory Increased R & D spending Opened Retail Stores Partnerships
- 16. Restructuring Apple Image Hip alternative Not just a technology company Cultural force
- 17. Technology & Innovation Learning from past mistakes Incremental design improvements Improving on current technology
- 18. Technology & Innovation Computers Mac MacBook Intel-based Mac Software iMovie Final Cut Pro GarageBand iPhoto Mac OS X
- 19. Technology & Innovation Other Technologies iPod What can we do to get more people to buy Macs Developed from existing technologies Developed in less than 1 year iPod synonymous with MP3 player “Icon status” iTunes
- 20. Technology & Innovation Other Technologies (cont.) iPhone Developed from existing technologies User friendly interface Apple TV
- 21. Apple Net Sales
- 24. Apple Inc Changed name from Apple Computer, Inc to Apple Inc. Reflects the change in focus to consumer electronic market. Why has Jobs been so successful? Innovation: Not just new products “reinventing business processes and building entirely new markets that meet untapped consumer needs”