Application
- 1. APPLICATIONS
- 2. Applications Is it just a throwaway ? When do we need to write a cover letter?
- 3. Goals To connect yourself with the job To connect with the recipient To demonstrate you’ve done your “homework” To impress with your style and clarity To “flesh out” the r é sum é
- 4. Application vs. Cover Letter What is the difference? When to use them Relation to the r é sum é
- 5. Strategies for Application Fit the Argument to the Context 1. If you’re well qualified for the job, convince with your experience E.g.: “ My record as assistant marketing director at ABC publishing is excellent, and I am excited at the possibility of contributing to the success of your company as your marketing director.”
- 6. Fit the Argument to the Context 2. If your general background fits, but the job description doesn’t really, convince with related skills E.g.: “The training and experience I’ve gained as assistant sales manager have prepared me for the position of marketing director.”
- 7. Fit the Argument to the Context 3. If your skills and experience don’t fit, persuade with your interest Eg. “Although I’ve worked in the fashion industry for ten years, I’ve always wanted to be an interior design assistant.”
- 8. The Me-You-We Model: Me (paragraph 1) – I’m very interested in this job, and here are my related qualifications. You (paragraph 2) – This is what interests me in your organization and this is how I fit the company/job. We (paragraph 3) – We will work well together, and you should give me the job.
- 9. Structure Purpose Refer to job advertisement Mention company contact Preview qualifications Supporting Details Prove claims with examples Tie qualifications to the requirements of the position Quantify evidence Detail your experience Goodwill Closing Offer to meet for an interview Refer to r é sum é Make your final pitch
- 10. Common Errors Don’t overuse “I” – try me/my or “burying” the I in mid-sentence E.g.: “When working in the sales dept., I accomplished….” Negative comments Vague form letters Typos!