SlideShare a Scribd company logo
Application of Balanced Scorecard In Process Industry: A Case Study of Agro Base Company in Developing Country Presented By:		Umar Farooq
Why Balanced Scorecard95% of typical workforcedoesnotunderstanditsorganizations’ strategy
90% of organizations fail to execute their strategies successfully
70% of organizations do not link middle management incentives to strategy
85% of Mgt teams Spends less than 1 hr per month On strategy issues
 60% Of Org Don’t link Strategy & budgets
92% of orgs Do not report On lead indicatorsBalanced ScorecardA balance scorecard translates an organization’s mission and strategy into set of performance measures that provide the framework for implementing its strategy
Monsanto Introduction: Monsanto is US (St. Louise Missouri) base multinational agriculture organization.
 Established in 1901 Start with Agro chemical business.
 Monsanto came to Pakistan on October 01, 1998
  Strong core business in Pakistan based on DEKALB and Asgrow Corn seed brands
 First agriculture company in Pakistan to invest in all essential components of seed business
 Certified OHSAS 18001, ISO 14001, ISO 9001Mission Statement of Monsanto:“ We apply innovation and technology to help farmers around the world produce more while conserving more. We help farmers grow yield sustainably so they can be successful, produce healthier foods, better animal feeds and more fiber, while also reducing agriculture's impact on our environment “
Monsanto Stewardship: Financial stewardship to ensure that financial standards are met;
 Environmental, safety and health stewardship to protect the safety of our people, communities and the environment;
 And societal engagement to consider whether we are doing the right things and doing them rightNew Vision for AgricultureA new vision for agriculture built upon three pillars. These pillars are advanced breeding, biotechnology, and improved agronomic practices.  When all three components are fully integrated we can provide the best tools and technology to farmers so that they can meet the goals of feeding, clothing, and fueling the world
Product of Monsanto:Hybrid Corn Seed Spring & Autumn Variety:Corn 919, Corn 5219, Corn Opener Corn 6142, Corn 6525BT Cotton: Chemistry:Roundup: Herbicides Vegetable Seeds:Tomato, Cucumber, Green Chili, Cabbage, Watermelon and many other
 Process Detail of Corn Seed:Ear CornCleaningChemical treatmentIntakePackingDryingGravity SeparatingSortingTemporary  WarehouseShellingDrying/Shelling ProcessConditioning ProcessPacking Process
Application of Balanced Scorecard
4 Perspectives in Balanced ScorecardThe StrategyFinancial PerspectiveIf we succeed, how will we look to our shareholders?Customer PerspectiveTo achieve our vision, how must we look to our customers?Internal PerspectiveTo satisfy our customers, which processes must we excel at?Learning & Growth PerspectiveTo achieve our vision, how must our organization learn and improve?
BSC Implementation Steps:
Strategy Map of MonsantoEnhance Long-term Shareholder ValueImprove Cost EfficiencyIncrease Revenue GrowthFinancialCustomer Satisfaction  & RetentionEnhance Brand ImageBuild High Performance ProductsCustomerDrive Demand through Customer Relation ManagementAchieve Operational ExcellenceImplement GoodEnvironmental PolicyManage Dramatic Growth through InnovationInternal ProcessLearning & GrowthPower Delegation Build Learning Culture/Employee SatisfactionExpand Capabilities with Technology
ExecutionDevelopment Projects, Activities, etc.Quality Projects, Activities, etc.– 1 –Identify InitiativesCorporate Projects, Activities, etc.Marketing Projects, Activities, etc.FinancialPerspectiveCustomerPerspective– 2 –Screen InitiativesInternalPerspectiveOrganizationLearningOutput:  Short List of Strategically Aligned  Initiatives
Prospects :Vision &Strategy
Customer Prospect:Customer Perspective identifies Targeted Customer and market Segments and Measures the Organization’s success in these Segments In today’s business scenario “Customer is the king”
Customer Prospect:Customer Retention    Customer ProfitabilityCustomer SatisfactionMarket ShareCustomer AcquisitionPriceAvailabilityBrandServiceQuality
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Customer Perspective:
Internal Business Process Prospective:This perspective focuses on internal operations That create  value for customers that ,in turn, furthers the financial perspective by increasing the shareholder valueThere are four main themes in this perspective, namely: Operations Management Process
Customer Management Process
Innovation Process
Regulatory and Social ProcessStrategic Objectives in Internal ProcessOperations Management ProcessesCustomerManagement ProcessesRegulatory and Social ProcessesInnovation ProcessesProcesses that produce and deliver products and servicesProcesses that enhance customer valueProcesses that create new products and servicesProcesses that improve communities and the environment Supply
 Production
Distribution
 Selection
 Acquisition

More Related Content

PDF
Addressing the need for changes to the current marketing strategy of Nestlé L...
PDF
Innopreneur profile
PPTX
Natureview
PPTX
Producer Services Plan
PDF
Napp Annual Report 2015, at a glance
DOCX
MO group assignment
PPTX
Fairtrade NAPP Impact Assessment 2015
PDF
Jom 06 02_010
Addressing the need for changes to the current marketing strategy of Nestlé L...
Innopreneur profile
Natureview
Producer Services Plan
Napp Annual Report 2015, at a glance
MO group assignment
Fairtrade NAPP Impact Assessment 2015
Jom 06 02_010

What's hot (8)

DOCX
STRATEGIC MANAGEMENT - NESTLE COMPANY
PPTX
Agung podomoro group strategic management batch 5 (2015) made by mardiana rid...
PPT
Food & Beverage Industry
DOCX
STRATEGY FORMULATION AND IMPLEMENTATION
DOCX
MarkConnors-Resume-2017
PPT
Plan A – the Marks and Spencer Approach
PPT
Challenges in New-prduct development
PDF
Fouad Moufarrej CV 8 Aug 2016.
STRATEGIC MANAGEMENT - NESTLE COMPANY
Agung podomoro group strategic management batch 5 (2015) made by mardiana rid...
Food & Beverage Industry
STRATEGY FORMULATION AND IMPLEMENTATION
MarkConnors-Resume-2017
Plan A – the Marks and Spencer Approach
Challenges in New-prduct development
Fouad Moufarrej CV 8 Aug 2016.
Ad

Viewers also liked (7)

PPTX
Application Of Bsc
PPTX
Application of Balance Scorecard
PDF
The impact of innovation on travel and tourism industries (World Travel Marke...
PDF
Open Source Creativity
PPSX
Reuters: Pictures of the Year 2016 (Part 2)
PDF
The Six Highest Performing B2B Blog Post Formats
PDF
The Outcome Economy
Application Of Bsc
Application of Balance Scorecard
The impact of innovation on travel and tourism industries (World Travel Marke...
Open Source Creativity
Reuters: Pictures of the Year 2016 (Part 2)
The Six Highest Performing B2B Blog Post Formats
The Outcome Economy
Ad

Similar to Application Of Bsc (20)

DOCX
Strength weakness of aci pharmaceuticals ltd. using balanced scorecard method
PPT
Organizational Objectives
PPTX
The Balance Scorecard
PPT
Balanced Scorecard Presentation
PPT
Mktg stratagic planning
PDF
Brochure
DOCX
Strategic Plan Part 3 Balanced Scorecard and Communicat.docx
PPT
Bba473 week 1 new edition
DOCX
Strategic Plan Part 3By Christopher Gilbe.docx
PPT
Balancedscorecard
DOCX
Basic aspects of international marketing
PPTX
Mgt489 presentation Nestle Bangladesh Fall20
PDF
Rising Economic Power of Quality
PDF
Business improvement approach & methodology marton - 2019
DOCX
Balanced Scorecard12172018Running head BALA.docx
PPTX
SUSTAINABLE PROFIT
PPTX
ppt presentation
PPTX
Strategic Management Chapter 1 .pptx
PDF
Presentation on Beximco Pharmaceuticals Ltd
Strength weakness of aci pharmaceuticals ltd. using balanced scorecard method
Organizational Objectives
The Balance Scorecard
Balanced Scorecard Presentation
Mktg stratagic planning
Brochure
Strategic Plan Part 3 Balanced Scorecard and Communicat.docx
Bba473 week 1 new edition
Strategic Plan Part 3By Christopher Gilbe.docx
Balancedscorecard
Basic aspects of international marketing
Mgt489 presentation Nestle Bangladesh Fall20
Rising Economic Power of Quality
Business improvement approach & methodology marton - 2019
Balanced Scorecard12172018Running head BALA.docx
SUSTAINABLE PROFIT
ppt presentation
Strategic Management Chapter 1 .pptx
Presentation on Beximco Pharmaceuticals Ltd

Application Of Bsc

  • 1. Application of Balanced Scorecard In Process Industry: A Case Study of Agro Base Company in Developing Country Presented By: Umar Farooq
  • 2. Why Balanced Scorecard95% of typical workforcedoesnotunderstanditsorganizations’ strategy
  • 3. 90% of organizations fail to execute their strategies successfully
  • 4. 70% of organizations do not link middle management incentives to strategy
  • 5. 85% of Mgt teams Spends less than 1 hr per month On strategy issues
  • 6. 60% Of Org Don’t link Strategy & budgets
  • 7. 92% of orgs Do not report On lead indicatorsBalanced ScorecardA balance scorecard translates an organization’s mission and strategy into set of performance measures that provide the framework for implementing its strategy
  • 8. Monsanto Introduction: Monsanto is US (St. Louise Missouri) base multinational agriculture organization.
  • 9. Established in 1901 Start with Agro chemical business.
  • 10. Monsanto came to Pakistan on October 01, 1998
  • 11. Strong core business in Pakistan based on DEKALB and Asgrow Corn seed brands
  • 12. First agriculture company in Pakistan to invest in all essential components of seed business
  • 13. Certified OHSAS 18001, ISO 14001, ISO 9001Mission Statement of Monsanto:“ We apply innovation and technology to help farmers around the world produce more while conserving more. We help farmers grow yield sustainably so they can be successful, produce healthier foods, better animal feeds and more fiber, while also reducing agriculture's impact on our environment “
  • 14. Monsanto Stewardship: Financial stewardship to ensure that financial standards are met;
  • 15. Environmental, safety and health stewardship to protect the safety of our people, communities and the environment;
  • 16. And societal engagement to consider whether we are doing the right things and doing them rightNew Vision for AgricultureA new vision for agriculture built upon three pillars. These pillars are advanced breeding, biotechnology, and improved agronomic practices.  When all three components are fully integrated we can provide the best tools and technology to farmers so that they can meet the goals of feeding, clothing, and fueling the world
  • 17. Product of Monsanto:Hybrid Corn Seed Spring & Autumn Variety:Corn 919, Corn 5219, Corn Opener Corn 6142, Corn 6525BT Cotton: Chemistry:Roundup: Herbicides Vegetable Seeds:Tomato, Cucumber, Green Chili, Cabbage, Watermelon and many other
  • 18. Process Detail of Corn Seed:Ear CornCleaningChemical treatmentIntakePackingDryingGravity SeparatingSortingTemporary WarehouseShellingDrying/Shelling ProcessConditioning ProcessPacking Process
  • 20. 4 Perspectives in Balanced ScorecardThe StrategyFinancial PerspectiveIf we succeed, how will we look to our shareholders?Customer PerspectiveTo achieve our vision, how must we look to our customers?Internal PerspectiveTo satisfy our customers, which processes must we excel at?Learning & Growth PerspectiveTo achieve our vision, how must our organization learn and improve?
  • 22. Strategy Map of MonsantoEnhance Long-term Shareholder ValueImprove Cost EfficiencyIncrease Revenue GrowthFinancialCustomer Satisfaction & RetentionEnhance Brand ImageBuild High Performance ProductsCustomerDrive Demand through Customer Relation ManagementAchieve Operational ExcellenceImplement GoodEnvironmental PolicyManage Dramatic Growth through InnovationInternal ProcessLearning & GrowthPower Delegation Build Learning Culture/Employee SatisfactionExpand Capabilities with Technology
  • 23. ExecutionDevelopment Projects, Activities, etc.Quality Projects, Activities, etc.– 1 –Identify InitiativesCorporate Projects, Activities, etc.Marketing Projects, Activities, etc.FinancialPerspectiveCustomerPerspective– 2 –Screen InitiativesInternalPerspectiveOrganizationLearningOutput: Short List of Strategically Aligned Initiatives
  • 25. Customer Prospect:Customer Perspective identifies Targeted Customer and market Segments and Measures the Organization’s success in these Segments In today’s business scenario “Customer is the king”
  • 26. Customer Prospect:Customer Retention Customer ProfitabilityCustomer SatisfactionMarket ShareCustomer AcquisitionPriceAvailabilityBrandServiceQuality
  • 33. Internal Business Process Prospective:This perspective focuses on internal operations That create value for customers that ,in turn, furthers the financial perspective by increasing the shareholder valueThere are four main themes in this perspective, namely: Operations Management Process
  • 36. Regulatory and Social ProcessStrategic Objectives in Internal ProcessOperations Management ProcessesCustomerManagement ProcessesRegulatory and Social ProcessesInnovation ProcessesProcesses that produce and deliver products and servicesProcesses that enhance customer valueProcesses that create new products and servicesProcesses that improve communities and the environment Supply
  • 48. Safety & Health
  • 50. CommunityInternal Business Process Prospective:
  • 54. Learning & Growth PerspectiveThis perspective reflects the capability that a company should have, namely: Human Capital
  • 57. This perspective shows us that good human resource development system, organizational system and information system forms a solid foundation for improving company performance. Learning & Growth Prospect:Organization CapitalInformation CapitalHuman Capital Skills
  • 65. Organization DevelopmentLearning & Growth Prospective:
  • 66. Learning & Growth Prospective:
  • 67. Learning & Growth Prospective:
  • 68. Learning & Growth Prospective:
  • 69. Financial Prospective:In the financial perspective, the strategic goal is the long-term shareholder value. This goal is driven by two factors, namely : revenue growth and cost efficiency.
  • 70. Financial Prospective:Long-term Shareholder ValueRevenue GrowthCost EfficiencyExpand Revenue OpportunitiesImprove Cost StructureIncrease Asset UtilizationEnhance Customer Value
  • 71. Financial Prospective:
  • 72. Benefits:Gives the complete picture of the employee as well as the organizational performance.
  • 73. It guides users in determining the critical success factors and performance indicators.
  • 74. Strategic review or analysis of the organizational capabilities and performance.
  • 75. Focusing the whole organization on the few key things needed to create breakthrough performance.
  • 76. Integrating and directing the performance and efforts from the lowest levels in the organization to achieve excellent overall performance. Conclusion: BSC implemented the strategic framework in process industry
  • 77. BSC helped to measure performance of the organization and highlighted the need for business redesign of organization.
  • 78. It also provided a flexible framework that makes company objectives actionable at all level of organization.
  • 79. BSC aligned the organization (Monsanto) with strategy

Editor's Notes

  • #2: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #3: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #4: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #5: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #6: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #7: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #8: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #9: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #10: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #11: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #12: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #13: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #14: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #15: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #16: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #17: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #18: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #19: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #20: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #21: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #22: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #23: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #24: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #25: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #26: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #27: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #28: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #29: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #30: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #31: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #32: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #33: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #34: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #35: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #36: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #37: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #38: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #39: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #40: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change
  • #41: Quick review of the initiative mission Objective: process improvement to better achieve business goals and objectives Measuring processes and products, not people However, we will be measuring people’s work Use business and organizational goals to drive metrics Iterative process. Expect it to evolve and change