Applied audience theory
- 1. Applied Audience theory Can I Identify how game marketing is used to target specific audiences? Starter: For the game advert in front of you: Identify the target audience in 50 words. Apply the AIDA theory. Attention / Interest/ Desire /Act
- 2. • Genre ?
- 3. Define the Audience for the new conglomerate recruitment Video
- 4. What pleasure / benefit is being offered in the video? • • • • • Team (join us)- chance to be part of something Belonging Rebellion Violence / let off steam / catharsis Defending your land against the enemy (patriotism) • Achievement • Masculinity • Power
- 5. Define the Audience for the Terrans recruitmement Video http://www.youtube.com/watch?v=CHN9CdBq SYM
- 6. What pleasure / benefit is being offered in the video?
- 7. Audience theories so far: • Uses and Gratifications
- 8. Game campaigns • How else can Video game companies market their products?
- 9. Some facts • Promotion and Marketing doesn’t work unless it prompts audience action in some way • Knowing what action is required is important: • Are the materials raising awareness? • Are the materials intended to create positive brand associations? • Are the materials working to persuade the audience to buy the product? • Promotional materials should make it wasy as possible for the audience to act!