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Principle of Purpose
Every visual must serve a goal:
Focus on key business questions
Remove irrelevant data
Principle of Structure
Present data in a logical flow:
Group related metrics
Use visual hierarchy
Guide attention with layout and color
Principle of Accuracy
Stay true to the data:
Use correct chart types
Don’t distort scales or proportions
1.
2.
Principle of Clarity
Design for quick understanding:
Clear labels and titles
Meaningful color usage
Avoid unnecessary elements
3.
4.
5.
Principle of Audience
Customize for the viewer:
Executives → High-level KPIs
Analysts → Detailed breakdowns
Sales/Operations → Practical, real-time insights
6.
Principle of Action
Help users act, not just observe:
Add alerts, filters, and interactive
elements
Tie visuals to business decisions
Data Visualization
Principles
Source by: www.impressico.com

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Applying Data Visualization Principles to Drive Better Business Decisions

  • 1. Principle of Purpose Every visual must serve a goal: Focus on key business questions Remove irrelevant data Principle of Structure Present data in a logical flow: Group related metrics Use visual hierarchy Guide attention with layout and color Principle of Accuracy Stay true to the data: Use correct chart types Don’t distort scales or proportions 1. 2. Principle of Clarity Design for quick understanding: Clear labels and titles Meaningful color usage Avoid unnecessary elements 3. 4. 5. Principle of Audience Customize for the viewer: Executives → High-level KPIs Analysts → Detailed breakdowns Sales/Operations → Practical, real-time insights 6. Principle of Action Help users act, not just observe: Add alerts, filters, and interactive elements Tie visuals to business decisions Data Visualization Principles Source by: www.impressico.com