Jean-Louis Baudry analyzes how the cinematic apparatus produces ideological effects. He argues that cinema's technology aims to repress the work of signification, making films seem like transparent representations of reality. It also positions viewers as a transcendental gaze that masters the visually meaningful world. Further, the arrangement of the projector and screen in a darkened theater is analogous to states like reverie or dreaming. Baudry defines cinema not as a means of representation but as an ideological system that simulates psychological conditioning, making viewers both part of the machine and its product - a subject effect.