APRA presentation for inDegree 2012
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The document discusses how universities can enhance opportunities for students and alumni through better connections. It presents a solution called Indegree that matches alumni profiles on LinkedIn with university transcript data to create an "actionable" alumni network. This network would allow universities to better track alumni outcomes, strengthen relationships between alumni and their academic departments, and provide opportunities for networking, mentorship and engagement. Indegree's approach aims to maintain strong alumni connections throughout a student's lifetime by integrating professional networking data with academic records.
APRA presentation for inDegree 2012
- 1. Enhanced opportunities through better connections Presenting: Molly Wasko (Co-founder & CTO) Email: mwasko@indegree.com Phone: (888) 509-1149 www.indegree.com
- 2. How do we stay connected with our students once they graduate? Enhanced opportunities through better connections
- 3. Current methods Exit Surveys: 30-40% Mail & Home Phone: 10% Email Campaigns: 35% Enhanced opportunities through better connections
- 4. The problem for universities Financial Pressures: Need Alumni • More reliant on alumni giving • Public criticisms over tuition hikes Reporting Pressures: Need Tracking • Higher education accreditation • Greater accuracy and transparency Regulatory Pressures: Need Data • Higher Education Scorecard & Gainful Employment • What’s a degree worth? Enhanced opportunities through better connections
- 5. The problem for students/alumni Do we have any I want to go to alumni with a Silicon Valley to psychology degree run my start-up – who went into who can I reach entertainment? out to? Enhanced opportunities through better connections
- 6. Enhanced opportunities through better connections! Enhanced opportunities through better connections
- 7. Agenda Who we are What’s interesting about social networks Why we got started What we actually do What we’ve found out Future directions Enhanced opportunities through better connections
- 8. Who we are Enhanced opportunities through better connections
- 9. What is a network? •Actors/Nodes Actor Tie − Individuals − Teams − Academic Units − Alumni •Ties/Links − University − School/College − Major − Year A set of actors connected by ties Enables flow of resources opportunities through better connections Enhanced
- 10. Strong vs weak tie networks University School/College Academic Units Enhanced opportunities through better connections
- 11. Strong vs weak tie networks How can we maintain these strong tie connections and make them “actionable” for our students/alumni and university stakeholders? Enhanced opportunities through better connections
- 12. University systems today Enhanced opportunities through better connections
- 13. The student lifecyle Academic units build relationships Student sent to career services to find jobs After graduation, we rely on alumni associations Relationships with academic units are lost Enhanced opportunities through better connections
- 14. Impacts on development Enhanced opportunities through better connections
- 15. Actionable alumni ties Enhanced opportunities through better connections
- 16. The solution All American University “Mash Up” Professional Transcript Networking Data
- 17. How do we go from here? Name Admit Term Graduated Term Graduated Year Level Degree School Dept Major First Name, Last Name Spring 2008 Spring 2009 UG BS BU ACIS AC First Name, Last Name Winter 2000 Spring 2009 UG BS BU MMID ID First Name, Last Name Spring 2007 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Summer 2008 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Fall 2006 Spring 2009 UG BS BU MMID MK First Name, Last Name Spring 2007 Spring 2009 UG BS BU ACIS AC First Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM EC First Name, Last Name Fall 2004 Spring 2009 UG BS BU FEQM FN First Name, Last Name Fall 2006 Spring 2009 UG BS BU FEQM FN First Name, Last Name Fall 2009 Spring 2009 UG BS BU MO MG First Name, Last Name Spring 2008 Spring 2009 UG BS BU ACIS AC First Name, Last Name Fall 2005 Spring 2009 UG BS BU MO MG First Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM FN First Name, Last Name Spring 2007 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Fall 2006 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Spring 2007 Spring 2009 UG BS BU MO MG First Name, Last Name Spring 2006 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Summer 2007 Spring 2009 UG BS BU MMID ID First Name, Last Name Summer 2007 Spring 2009 UG CGSP BU MKID PRSP First Name, Last Name Fall 2007 Spring 2009 UG BS BU ACIS AC First Name, Last Name Fall 2005 Spring 2009 UG BS BU FEQM FN First Name, Last Name Spring 2005 Spring 2009 UG BS BU MMID MK First Name, Last Name Fall 2007 Spring 2009 GR MAC BU ACIS MAC First Name, Last Name Fall 2007 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Spring 2006 Spring 2009 UG BS BU MO MG First Name, Last Name Spring 2008 Spring 2009 GR MBA BU GSM BADM First Name, Last Name Fall 2006 Spring 2009 UG BS BU MO MG Enhanced opportunities through better connections
- 18. To here? All American University Enhanced opportunities through better connections
- 19. Help strengthen and leverage strong tie relationships Enhanced opportunities through better connections
- 20. Step 1 – Find them 3. We combine 1. Provide us data sources to 2. We match to with a list of provide alumni LinkedIn profiles alumni tracking and analytics Enhanced opportunities through better connections
- 21. Step 2 – Keep them Enhanced opportunities through better connections
- 22. Same data, customized analytics Academic Units Alumni Career Services Services Development Enhanced opportunities through better connections
- 23. Step 3 – Stay connected Web 2.0 Methods Electronic Trace Data Ability to Track Success Mass Customization of Messaging A/B Testing to Measure Impacts Enhanced opportunities through better connections
- 24. FAQs ??? 1. We are NOT violating LinkedIn’s user agreement, privacy policy or API terms of use We match data via public search and gain permissions through API Enhanced opportunities through better connections
- 25. FAQ? Enhanced opportunities through better connections
- 26. FAQs ??? 2. We are NOT allowed to sell LinkedIn data We create value by offering advanced analytics: matching, permissions and communication services – the LinkedIn data is free Enhanced opportunities through better connections
- 28. Enhanced opportunities through better connections
- 29. Free form fields are messy Enhanced opportunities through better connections
- 30. Growth trends on LI Jun 29 Aug 2 1 month University 1 47,177 47,984 807 1.7% University 2 67,593 69078 1,485 2.1% University 3 9,581 9,749 168 1.7% University 4 134,593 136492 1,899 1.4% University 5 128,182 130,063 1,881 1.4% University 6 91,684 93461 1,777 1.9% University 7 6,784 6,894 110 1.6% University 8 124,067 126,742 2,675 2.1% University 9 81,920 83,106 1,186 1.4% University 10 49,653 50,314 661 1.3% University 11 75,848 77,009 1,161 1.5% University 12 23,154 ??? 0.0% University 13 12,533 12,703 170 1.3% University 14 82,039 83,114 1,075 1.3% University 15 9,498 9,675 177 1.8% University 16 137,418 139,157 1,739 1.2% University 17 53,085 54,105 1,020 1.9% University 18 40,588 41,139 551 1.3% University 19 5,409 5,491 82 1.5% University 20 59,639 60,494 855 1.4% University 21 8,290 ??? 0.0% University 22 88,429 89,963 1,534 1.7% Enhanced opportunities through better connections
- 31. FAQs ??? 3. We are NOT competing with LinkedIn We are trying to help build the user- base of social media platforms and increase their value to users Enhanced opportunities through better connections
- 32. What have we found? University Demos: 10 Sample Size: 8,500 Overall Matching: 38% Enhanced opportunities through better connections
- 33. Accuracy of university data Average # of Names for U: 6 # Picking U over B-School: 50% Includes Year: 93% Includes Degree/Major: 86% Enhanced opportunities through better connections
- 34. 10% 30% 50% 20% 40% 60% 0% 1943 1950 1953 1956 1959 1962 1965 1968 1971 % Match by year 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 Enhanced opportunities through better connections
- 35. % Match by decade 7% 15% 26% 28% 37% 33% 50% 100% 90% 80% 70% 60% 50% On LI 40% Not Found 30% 20% 10% 0% 1940 1950 1960 1970 1980 1990 2000 2010 Enhanced opportunities through better connections
- 36. % Match by decade 7% 15% 26% 28% 37% 33% 50% 100% 90% 80% 22% have 70% not updated 60% profile with 50% a current On LI 40% Not Found position 30% 20% 10% 0% 1940 1950 1960 1970 1980 1990 2000 2010 Enhanced opportunities through better connections
- 37. Academic achievement 60% 51% 50% 40% 40% 32% 30% 22% 20% 10% 6% 0% Associates Bachelors JD Masters PhD/Post Enhanced opportunities through better connections
- 38. Top degrees 70% 60% 60% 60% 55% 50% 48% 48% 39% 40% 30% 32% 30% 25% 22% 20% 13% 15% 10% 6% 0% Enhanced opportunities through better connections
- 39. Academic Fields – Over 50% Economics 53% MBA 55% Business 55% Computer Science 61% 48% 50% 52% 54% 56% 58% 60% 62% 64% Enhanced opportunities through better connections
- 40. Academic Fields – 30%-49% Law 31% International Relations 34% Accounting 37% Counseling 37% Engineering 40% Communications 40% Health Administration 47% 0% 10% 20% 30% 40% 50% Enhanced opportunities through better connections
- 41. Academic Fields – 20-30% Medicine 21% Microbiology 23% Psychology 23% Nurtition Sciences 23% Political Science 24% History 24% Physiology 25% Chemistry 27% Physics 27% Humanities 28% English 28% 0% 5% 10% 15% 20% 25% 30% Enhanced opportunities through better connections
- 42. Academic Fields – < 20% Criminal Justice 6% Nursing 10% Other 13% Neurosciences 14% Exercise & Sport Science 18% Education 18% Mathematics 18% Biology 19% 0% 5% 10% 15% 20% 25% Enhanced opportunities through better connections
- 43. Prospect research 1,000 lost MBAs Avg Alumni Donation: $235 443 on LinkedIn Donor Potential: $104,105 207 abroad 80.00% 74.29% 70.00% 60.00% 52.60% 50.00% 40.00% 35.44% 37.62% 29.26% 30.00% 20.00% 10.00% 0.00% 1970s 1980s 1990s 2000s 2010s Enhanced opportunities through better connections
- 44. Conclusions Only 38% on LI: Need to Build • LinkedIn needs broader user base • Facebook needs university and career data U. Data is Messy: Need Accuracy • Students/Alumni need help with fields • University needs better ways to monitor Missing Critical Data: Need Majors • Still missing key fields of degree/major program • Making strong tie connections actionable Enhanced opportunities through better connections
- 45. It’s time for a comprehensive social media strategy for higher education Enhanced opportunities through better connections
- 46. Competitive Pressures Enhanced opportunities through better connections
- 47. Competitive Pressures Enhanced opportunities through better connections
- 48. Social Media Strategy for HE 1. Allow users to easily give permission to share profile 2. Expand communications 3. Reputation control & verified degrees 4. Connect users automatically 5. Ability to create/manage alumni groups Enhanced opportunities through better connections
- 49. Allow users to easily give permission to share profile Enhanced opportunities through better connections
- 50. Expanded communications Enhanced opportunities through better connections
- 51. Reputation control & verified degrees Enhanced opportunities through better connections
- 52. Connect users automatically Enhanced opportunities through better connections
- 53. Connect users automatically Enhanced opportunities through better connections
- 54. Ability to create/manage alumni groups Enhanced opportunities through better connections
- 55. Why would a social media platform agree? 1. Universities can help build user- base of college educated professionals 2. Increase communications and value of time on platform 3. Users receive better functionality 4. Education profiles would be complete and accurate Enhanced opportunities through better connections
- 56. Platform independence Enhanced opportunities through better connections
- 57. Summary of services Enhanced opportunities through better connections