The Apriori algorithm is used for frequent itemset mining and association rule learning over transactional databases. It aims to find frequent itemsets from the database and derive association rules. The algorithm makes multiple passes over the database and uses an iterative approach known as a level-wise search, where k-itemsets are used to explore (k+1)-itemsets. Candidate itemsets are generated by joining frequent (k-1)-itemsets of the previous pass. The algorithm prunes the candidate itemsets that have an infrequent subset.