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Chapter 9 
Developing Instructional Materials 
CAROLYN JENKINS-HAIGLER
Background 
The hallmark of individualized instruction is that many of the 
instruction events typically carried out by the instructor with a 
group of students are now presented to the individual student 
through instructional materials. The authors recommend that 
you produce self-instructional materials in your first attempt 
at instructional design, that is, the materials should permit the 
student to learn the new information and skills without any 
intervention from an instructor or fellow students.
Objectives 
 Describe factors that may cause revisions in media selections and 
delivery systems for given instruction. 
 Name and describe the components of an instructional package. 
 List four categories of criteria for judging the appropriateness of 
existing instructional materials. 
 Describe the designer’s role in materials development and 
instructional delivery. 
 Name appropriate rough draft materials for various final media. 
 Given an instructional strategy, describe the procedures for 
developing instructional materials. 
 Develop instructional material based on a given instructional 
strategy.
The Delivery System and Media 
Selections 
Availability of existing instructional materials. 
o Existing materials could be substituted for planned materials on a 
scale ranging from a single motivational sequence in one lesson, 
to an entire course or curriculum. 
 Production and implementation constraints 
o Media formats and delivery systems that look expensive are 
expensive. 
 Amount of instructor facilitation 
o The first steps in adoption of a new technology are usually attempts to 
replicate the features of the old technology classroom. 
o When discussion and feedback are provided by the instructor, initial 
materials development costs are lower however, per-student costs are 
high and the course cannot be scaled up in size without hiring 
additional instructors.
Components of an 
Instructional Package 
 Instructional Materials 
o contain the content -either written, mediated, or facilitated 
by an instructor. 
 Assessment 
o Pretest and Posttest that have been planned to be 
implemented. 
 Course management information 
o Instructors manual- how to use the instructional material, 
test, and so on.
Assessments 
 All instructional material should be accompanied by 
objective tests or by product or performance assessments. 
These may include a pretest and/or a posttest.
Course Management 
Information 
 There is often a general description of the total package, typically called the 
instructor’s 
 manual, which provides the instructor with an overview of the materials. It 
might include the 
 following: 
 tests and other information considered important for implementing the 
course. 
 student guidance templates 
 automated class listing 
 student tracking 
 online testing 
 project monitoring 
 grade book 
 a variety of communication and messaging mechanisms 
 Special attention should be paid to the ease with which course management 
information can be 
 used by the instructor or course manager.
Instructional Materials 
 They contain the content – either written, mediated or facilitated 
by an instructor (the content includes materials for the major 
objectives, the terminal objective, and any materials for 
enhancing memory and transfer). 
 Instructional materials refer to any preexisting materials that are 
being incorporated, as well as to those that will be specifically 
developed for the objectives. 
 The materials may also include information that the learners 
will use to guide their progress through the instruction.
Selecting Existing 
Instructional Materials 
 Goal-centered 
o congruence between the content in the materials and your 
terminal and performance objectives. 
o adequacy of content coverage and completeness 
o authority 
o accuracy 
o currency 
o objectivity
Selecting Existing Instructional 
Materials Continued 
Learner-centered appropriateness of if the existing materials for the 
target group 
o Vocabulary and language 
o developmental, motivation, and interest levels 
o backgrounds and experiences 
o special language or needs 
 Learning-centered appropriateness of the materials in terms of 
 instructional strategies 
 Context centered Appropriateness of the materials for the 
instructional and performance context
The Designer’s Role in 
Material Development and 
Instructional Delivery 
 The designer the materials developer the instructor 
 Individualized instruction Their role in instructional delivery is passive, 
but their role 
 As a facilitator is very active 
 Instructors select and adapt materials to suit their instructional strategy 
more increased role in delivering instruction 
 Heavily dependent on instructor 
 Designer the instructor 
 The best way is to meet with and learn from the developer 
 Designer should conduct the on-site learner and context analyses 
themselves
Developing Instructional 
Materials for Formative 
Evaluation 
 Rough draft materials 
 Rapid prototypes 
o Go light on the early analysis steps of an instructional design 
model 
o Develop prototype instructional materials rapidly 
o Use quick interactive cycles of formative evaluation 
o Revise to shape the final form of the materials. 
o Simultaneous design and development 
 Material development tools and resources
Beginning the Development Process 
 Media production tends to be highly specialized for each different media 
delivery system. Seldom will you, as an instructional designer, be 
responsible for actual media production, with the possible exception of 
small, in-house projects. At the same time, you will be working with 
media production specialists, and it's a good idea to have a working 
knowledge of what it is they do, to facilitate communication and 
understand their problems and capabilities. 
 There is no substitute for hands-on experience in this area, and we 
encourage you to take advantage of course projects, internships, and other 
opportunities to obtain some of that firsthand knowledge. In the 
meantime, here are some brief descriptions of the major production 
processes and the people that carry them out. 
 Multimedia 
 Print 
 Video
Steps in the 
development of 
Instruction Creating instructional materials is time consuming and, likely, costly. It's much 
more effective to find existing materials that may be able to be adopted or 
amended to meet your needs. 
If creating new materials is deemed necessary, a variety of tools can be used to 
help plan and carry out the development process. 
Preproduction activities are implemented before materials are created, and often 
include identification and scheduling the tasks, specifying the treatment, 
establishing story boards, and writing scripts. 
Although instructional designers may not be directly involved in development, 
familiarity with the steps facilitates communication with the people who have 
the specific skills required during production. 
Prototyping and rapid prototyping have become embedded in the development 
process over the years. These processes allow the production crew to try out and 
verify the validity of ideas before committing time and funds to ideas that may 
require costly changes later.
STRATEGIES FOR DEVELOPING 
CONTENT 
 When developing content, provide contextualizing elements (collaboration, role play, 
case studies) 
 that permit for multiple and varied perspectives. Contextualizing also helps link ideas 
to prior 
 knowledge. Learners bring experience that is unique to their cultural and ethnic 
backgrounds. In 
 addition, motivation and decision making should be built in to the materials being 
developed. 
 Develop the materials so that the instructor is not built into the process. This permits 
the greatest 
 flexibility and encourages the development of materials that are focused on learner 
needs. When 
 developing or modifying instructional materials for the interpersonal domain, the 
instructor should ask these questions: 
1. What is my instructional strategy? This would include learner analysis, identification of 
goals & objectives, sequencing of events, delivery modes (i.e., self-paced, instructor-led, 
etc.) and assessment tools. 
2. What budget do I have available? This would include not only the cost of developing or 
adapting existing materials, but the cost of maintaining the instructional materials over
Instructional Elements 
 Once you have a general plan in mind, you can begin developing and gathering the materials 
for your 
 instruction. Since you are developing instructional materials for the interpersonal domain, 
you should 
 look for materials that engage the learner in interpersonal activities. Instructional and 
assessment 
 activities should draw upon the following elements, depending upon the goals and objectives 
of the 
 course: 
• peer-sharing 
• group activities 
• interpersonal interactions 
• team games 
• questionnaires, surveys, and activities which require gathering input from others 
• cooperative learning 
• leadership activities 
• peer activities such as counseling and tutoring
Identifying Skills to 
Develop 
 When developing the content you should assess the skills that are likely to 
be 
 developed by using the instructional materials that you have created or 
selected. 
 The material should be designed to develop these skills, depending upon the 
 goals and objectives: 
• listening skills 
• person-to-person communication 
• giving and receiving feedback 
• leadership 
• teamwork and cooperation 
• conflict resolution 
 Now that you have learned some strategies for developing the content, we are 
 going to look at some strategies for media selection.
Strategies for Selecting 
Media 
When developing your instructional materials you will need to consider your media 
options. This section will provide you with some strategies to help you make the right 
choice for your needs. 
TYPES BENEFITS CONSIDERATIO 
NS 
EXAMPLES 
Simulation 
s 
Permits independence in 
learning process, 
contextualizes context, develop 
critical thinking 
Can be expensive, 
feedback important to 
success 
File:Diffusiom-sim-game. 
png Visit 
(Diffusion Simulation 
Game) 
Training 
Games 
Highly motivational, 
encourages teamwork, uses 
problem solving skills, 
develops communication skills 
May require extensive 
preparation, flexibility 
important 
File: Cash-game.png, 
Visit (Thiagi’s Training 
Games) 
Role 
Playing 
Introduces real world 
situations, promotes 
understanding of other 
positions, emphasizes working 
together, provides 
opportunities to receive and 
give feedback 
Difficult with large 
groups, can require 
extensive guidance to be 
effective 
File: Role-play.png Visit 
(Effective & Ineffective 
Interpersonal 
Communication Role 
Play) 
Interactive Highly motivational, engages Best with individuals or File: Mediation-flash-
Strategies for Selecting Media 
Continued 
TYPES BENEFITS CONSIDERATION 
S 
EXAMPLES 
VIDEO 
Great for large groups 
provides for safe 
observation can include 
real life situations can 
develop critical thinking 
Technology requirements, 
difficult to adapt 
Need discussion & practice 
opportunities 
File:Interpersonal-lecture- 
sample.png 
Visit (Power on 
Non Verbal 
Communication) 
WEB 
SITES 
Many available resources 
multiple perspectives 
represented, can provide 
for silent reflection 
Technology requirements 
quality varies greatly, 
requires self-motivation, 
need to provide interaction 
opportunities 
File: Seven – 
challenges.png 
Visit (The Seven 
Challenges 
Workbook) 
JOB 
AIDS 
Provides for rapid 
instruction, inexpensive, 
can use with any group, 
provides opportunities for 
self-assessment 
Good as a support tool, 
need practice opportunities 
to ensure transfer 
File: 
Communication-job- 
aid.png Visit 
(Speak for 
Yourself)
Reference
Summary 
 Translating your analysis and design opens opportunities to be creative with 
the instruction. 
 Simply translating your analysis and strategies into prose can yield rather 
dry and boring 
 instruction. As a teacher and instructional designer, you need to consider 
ways to add interesting 
 and motivating approaches to the instruction. For example, consider the 
various introductions to 
 the units used in this course. We have used a variety of styles and 
approaches to make the units 
 interesting and appealing to the students. Making good instruction is part 
science and part art, 
 the trick is finding the right mix to challenge and engage your students.
THE End 
Carolyn Jenkins- 
Haigler

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Developing Instructional Materials

  • 1. Chapter 9 Developing Instructional Materials CAROLYN JENKINS-HAIGLER
  • 2. Background The hallmark of individualized instruction is that many of the instruction events typically carried out by the instructor with a group of students are now presented to the individual student through instructional materials. The authors recommend that you produce self-instructional materials in your first attempt at instructional design, that is, the materials should permit the student to learn the new information and skills without any intervention from an instructor or fellow students.
  • 3. Objectives  Describe factors that may cause revisions in media selections and delivery systems for given instruction.  Name and describe the components of an instructional package.  List four categories of criteria for judging the appropriateness of existing instructional materials.  Describe the designer’s role in materials development and instructional delivery.  Name appropriate rough draft materials for various final media.  Given an instructional strategy, describe the procedures for developing instructional materials.  Develop instructional material based on a given instructional strategy.
  • 4. The Delivery System and Media Selections Availability of existing instructional materials. o Existing materials could be substituted for planned materials on a scale ranging from a single motivational sequence in one lesson, to an entire course or curriculum.  Production and implementation constraints o Media formats and delivery systems that look expensive are expensive.  Amount of instructor facilitation o The first steps in adoption of a new technology are usually attempts to replicate the features of the old technology classroom. o When discussion and feedback are provided by the instructor, initial materials development costs are lower however, per-student costs are high and the course cannot be scaled up in size without hiring additional instructors.
  • 5. Components of an Instructional Package  Instructional Materials o contain the content -either written, mediated, or facilitated by an instructor.  Assessment o Pretest and Posttest that have been planned to be implemented.  Course management information o Instructors manual- how to use the instructional material, test, and so on.
  • 6. Assessments  All instructional material should be accompanied by objective tests or by product or performance assessments. These may include a pretest and/or a posttest.
  • 7. Course Management Information  There is often a general description of the total package, typically called the instructor’s  manual, which provides the instructor with an overview of the materials. It might include the  following:  tests and other information considered important for implementing the course.  student guidance templates  automated class listing  student tracking  online testing  project monitoring  grade book  a variety of communication and messaging mechanisms  Special attention should be paid to the ease with which course management information can be  used by the instructor or course manager.
  • 8. Instructional Materials  They contain the content – either written, mediated or facilitated by an instructor (the content includes materials for the major objectives, the terminal objective, and any materials for enhancing memory and transfer).  Instructional materials refer to any preexisting materials that are being incorporated, as well as to those that will be specifically developed for the objectives.  The materials may also include information that the learners will use to guide their progress through the instruction.
  • 9. Selecting Existing Instructional Materials  Goal-centered o congruence between the content in the materials and your terminal and performance objectives. o adequacy of content coverage and completeness o authority o accuracy o currency o objectivity
  • 10. Selecting Existing Instructional Materials Continued Learner-centered appropriateness of if the existing materials for the target group o Vocabulary and language o developmental, motivation, and interest levels o backgrounds and experiences o special language or needs  Learning-centered appropriateness of the materials in terms of  instructional strategies  Context centered Appropriateness of the materials for the instructional and performance context
  • 11. The Designer’s Role in Material Development and Instructional Delivery  The designer the materials developer the instructor  Individualized instruction Their role in instructional delivery is passive, but their role  As a facilitator is very active  Instructors select and adapt materials to suit their instructional strategy more increased role in delivering instruction  Heavily dependent on instructor  Designer the instructor  The best way is to meet with and learn from the developer  Designer should conduct the on-site learner and context analyses themselves
  • 12. Developing Instructional Materials for Formative Evaluation  Rough draft materials  Rapid prototypes o Go light on the early analysis steps of an instructional design model o Develop prototype instructional materials rapidly o Use quick interactive cycles of formative evaluation o Revise to shape the final form of the materials. o Simultaneous design and development  Material development tools and resources
  • 13. Beginning the Development Process  Media production tends to be highly specialized for each different media delivery system. Seldom will you, as an instructional designer, be responsible for actual media production, with the possible exception of small, in-house projects. At the same time, you will be working with media production specialists, and it's a good idea to have a working knowledge of what it is they do, to facilitate communication and understand their problems and capabilities.  There is no substitute for hands-on experience in this area, and we encourage you to take advantage of course projects, internships, and other opportunities to obtain some of that firsthand knowledge. In the meantime, here are some brief descriptions of the major production processes and the people that carry them out.  Multimedia  Print  Video
  • 14. Steps in the development of Instruction Creating instructional materials is time consuming and, likely, costly. It's much more effective to find existing materials that may be able to be adopted or amended to meet your needs. If creating new materials is deemed necessary, a variety of tools can be used to help plan and carry out the development process. Preproduction activities are implemented before materials are created, and often include identification and scheduling the tasks, specifying the treatment, establishing story boards, and writing scripts. Although instructional designers may not be directly involved in development, familiarity with the steps facilitates communication with the people who have the specific skills required during production. Prototyping and rapid prototyping have become embedded in the development process over the years. These processes allow the production crew to try out and verify the validity of ideas before committing time and funds to ideas that may require costly changes later.
  • 15. STRATEGIES FOR DEVELOPING CONTENT  When developing content, provide contextualizing elements (collaboration, role play, case studies)  that permit for multiple and varied perspectives. Contextualizing also helps link ideas to prior  knowledge. Learners bring experience that is unique to their cultural and ethnic backgrounds. In  addition, motivation and decision making should be built in to the materials being developed.  Develop the materials so that the instructor is not built into the process. This permits the greatest  flexibility and encourages the development of materials that are focused on learner needs. When  developing or modifying instructional materials for the interpersonal domain, the instructor should ask these questions: 1. What is my instructional strategy? This would include learner analysis, identification of goals & objectives, sequencing of events, delivery modes (i.e., self-paced, instructor-led, etc.) and assessment tools. 2. What budget do I have available? This would include not only the cost of developing or adapting existing materials, but the cost of maintaining the instructional materials over
  • 16. Instructional Elements  Once you have a general plan in mind, you can begin developing and gathering the materials for your  instruction. Since you are developing instructional materials for the interpersonal domain, you should  look for materials that engage the learner in interpersonal activities. Instructional and assessment  activities should draw upon the following elements, depending upon the goals and objectives of the  course: • peer-sharing • group activities • interpersonal interactions • team games • questionnaires, surveys, and activities which require gathering input from others • cooperative learning • leadership activities • peer activities such as counseling and tutoring
  • 17. Identifying Skills to Develop  When developing the content you should assess the skills that are likely to be  developed by using the instructional materials that you have created or selected.  The material should be designed to develop these skills, depending upon the  goals and objectives: • listening skills • person-to-person communication • giving and receiving feedback • leadership • teamwork and cooperation • conflict resolution  Now that you have learned some strategies for developing the content, we are  going to look at some strategies for media selection.
  • 18. Strategies for Selecting Media When developing your instructional materials you will need to consider your media options. This section will provide you with some strategies to help you make the right choice for your needs. TYPES BENEFITS CONSIDERATIO NS EXAMPLES Simulation s Permits independence in learning process, contextualizes context, develop critical thinking Can be expensive, feedback important to success File:Diffusiom-sim-game. png Visit (Diffusion Simulation Game) Training Games Highly motivational, encourages teamwork, uses problem solving skills, develops communication skills May require extensive preparation, flexibility important File: Cash-game.png, Visit (Thiagi’s Training Games) Role Playing Introduces real world situations, promotes understanding of other positions, emphasizes working together, provides opportunities to receive and give feedback Difficult with large groups, can require extensive guidance to be effective File: Role-play.png Visit (Effective & Ineffective Interpersonal Communication Role Play) Interactive Highly motivational, engages Best with individuals or File: Mediation-flash-
  • 19. Strategies for Selecting Media Continued TYPES BENEFITS CONSIDERATION S EXAMPLES VIDEO Great for large groups provides for safe observation can include real life situations can develop critical thinking Technology requirements, difficult to adapt Need discussion & practice opportunities File:Interpersonal-lecture- sample.png Visit (Power on Non Verbal Communication) WEB SITES Many available resources multiple perspectives represented, can provide for silent reflection Technology requirements quality varies greatly, requires self-motivation, need to provide interaction opportunities File: Seven – challenges.png Visit (The Seven Challenges Workbook) JOB AIDS Provides for rapid instruction, inexpensive, can use with any group, provides opportunities for self-assessment Good as a support tool, need practice opportunities to ensure transfer File: Communication-job- aid.png Visit (Speak for Yourself)
  • 21. Summary  Translating your analysis and design opens opportunities to be creative with the instruction.  Simply translating your analysis and strategies into prose can yield rather dry and boring  instruction. As a teacher and instructional designer, you need to consider ways to add interesting  and motivating approaches to the instruction. For example, consider the various introductions to  the units used in this course. We have used a variety of styles and approaches to make the units  interesting and appealing to the students. Making good instruction is part science and part art,  the trick is finding the right mix to challenge and engage your students.
  • 22. THE End Carolyn Jenkins- Haigler