ARDA 2014 presentation
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Merlin Software offers a cloud-based solution for the vacation ownership industry, providing tools that automate business processes, enhance efficiency, and facilitate real-time operations. Key benefits include scalability, reduced operational costs, and web-based access to services and data. The software integrates various modules for sales, marketing, property management, and accounting, eliminating the need for traditional IT infrastructure and allowing businesses to operate seamlessly online.
ARDA 2014 presentation
- 1. WITH CLOUD COMPUTING HEAD FOR THE CLOUDS FROM MERLIN SOFTWARE
- 2. Welcome from Merlin Software “Your chosen software should save you more than it costs you in time, money & frustration.” Mike Pnematicatos, Chief Architect Merlin Software
- 3. Resort Software: Why you need it • Business is too big for manual processes • Automate procedures • Increase staff efficiency • New working practices - remotely in real time • Save money • Generate income
- 4. Old Technology • On premise • Pay for upgrades, communication links & licenses • Large upfront costs and ongoing fees New Technology • Cloud-based data centre • All upgrades included • Totally flexible & scalable Old Technology New Technology
- 5. Cloud Computing: The benefits The latest technology without major investment Pay for what you use Easy & fast deployment to users Monthly payment plans Increased performance & productivity Multi user access No file transfers
- 6. Cloud Computing: The benefits On demand scalability, flexibility & mobility Requires fewer in-house operational staff Peace of mind Disaster recovery & security Reduce environmental impact Reduced IT labour costs Access data anytime, anywhere on any device
- 7. Move to the Cloud: With Merlin The #1 provider of enterprise cloud computing software as a service to the vacation ownership industry today
- 8. Key Features: Merlin Software ASP/hosted application Latest version always available Worldwide real time access 24/7 Completely mobile Website interactive Secure
- 9. Key Features: Merlin Software No upfront purchase No maintenance or upgrade fees No server hardware costs No server software license fees No IT staff to run, install or back up Multi currency Live data to all sites & head office
- 10. Key Features: Merlin Software Sales, contracts & commissions Marketing, CRM, telemarketing & database marketing Property management, housekeeping & maintenance Front office, reservations, reception, concierge, interface with PBX, POS, credit cards & key cards etc. Back office, maintenance fee billing, mortgages & collections Integrated, double-entry accounting system, billable & receivable
- 11. 5 Member website 6 Online rentals 3 Front office 4 Back office 1 Marketing 2 Sales Merlin Software Total Business Solution Business activity & consumer interaction
- 12. Old Technology VS Merlin Software Only provider of SaaS for the vacation ownership industry One single database, fully integrated modules No long term contracts Complete business process & GAP analysis User acceptability testing All generic enhancements made FOC Always served the latest version Unlimited users, properties & members
- 13. Old Technology VS Merlin Software 24/7 real time data across your business sites Seamless interactivity for everyone Project managers with industry experience New & easy app development Clients & support in your region & time zone Full business operations manual Full system operations manual
- 14. Old Technology VS Merlin Software • “Why buy old technology?” Mike Pnematicatos, Merlin Software • “It may not always be profitable at first for businesses to be online, but it is certainly going to be unprofitable not to be online.” Esther Dyson • “Organisations that fail to embrace cloud computing as part of a new way of working will struggle to survive beyond the next decade.” Dr. James Bellini, futurologist
- 15. The team: Merlin Software Mike Pnematicatos Property developer Globally respected visionary & innovator Developed first points system in SA 1988 First fractional development in SA 1986 Developed in-house software since 1983 Representatives in SA, USA, Spain, UK & Australia
- 16. The team: Merlin SoftwareMike Pnematicatos Mike Ashton Martine Pnematicatos Kyle Pnematicatos
- 17. Timeshare & Fractional resorts Private Residence Clubs Hotels and condos Rental companies Management companies Sales centres Marketing companies Re-sale companies Exchange businesses Who can use Merlin Software?
- 18. Marketing Module: Essentials Build a database of leads and clients Record all marketing activities Track responses Determine response rates and costs Profile clients Track sales Build complex marketing cascades
- 19. Sales Module: Essentials Handle ALL types of product Build an inventory of products to sell Maintain control over unsold inventory Record new sales & changes of ownership Reflect the sale in the appropriate ledger Calculate and credit commissions Update ownership for maintenance fee billing
- 20. Front Office Module: Essentials Reservations for all types of members Front desk check in and out Housekeeping and unit maintenance Track reservations Manage rental pool and exchange inventory Interactive pages allows bookings directly from your website
- 21. Back Office Module: Essentials Handle multiple companies with separate accounting records Include a fully functional accounting package Caters for multiple currencies Records sales and tracks sales debtors & internally financed debtors Bills maintenance fees & tracks collections
- 22. Reporting and more: Essentials Handle ALL types of product Build an inventory of products to sell Maintain control over unsold inventory Record new sales & changes of ownership Reflect the sale in the appropriate ledger Calculate and credit commissions Update ownership for maintenance fee billing
- 23. Merlin Software’s Interactive Pages Allow your members to service themselves Directly from your website With all data collected into Merlin in real time
- 24. Interactivity: Online member services • Your members & guests are online NOW • Expect resort to offer interactive facility • Features your website should offer: • Log in to their personal account • Make changes to their personal details • View their ownerships • Search for availability • Make & amend reservations • Pay management fees online • All online in real time & saved to one database
- 27. Access: when, where & how you need it
- 28. Apps & Widgets Telemarketing Check in/out Payments Tour booking
- 29. App in production Invoice Company Merlin Demo Company Ltd Currency USD Invoice Multiple Days Yes Transaction Date 04/06/2012 To Transaction Date 10/06/2012 GL Account 1234567 Item Category Resort Management Item Annual M Fee Quantity 1Rate 500.00 Amount USD 350.00 Enter Own Remarks Yes Remarks entered below will be used for ALL transactions created. Un-tick the box above to use System Generated Remarks. Remarks Check System Remarks Save Clear Abort
- 31. Industry Game- changer One software Internet based Log in and go Multiple users Multiple locations Anywhere Anytime Any device Any currency Any product