Arnab 2
- 1. Cost Effective - Less than Rs.1 per viewer . High Frequency, High impact Unsurpassed Recall Rates Geographic Targeting Larger than life visuals
- 2. Old Ways of Advertising Do Not Work Ask any Newspaper if the world has changed
- 5. • After 24 hours of exposure to theatre advertising, 72.6% of moviegoers recalled one or more advertisers • After 1 week – 64.3% • After 1 month – 49.4% • 1-3 months – 31.8% • 3-12 months – 18.6% • Over 1 year – 5.7% Source: K. Johnson “Cinema Advertising” Journal of Advertising
- 6. • Only pennies per viewer • HUGE VISUALS 40’x 20’, 15-second spots in High Defintion • Low CPM • Less expensive than most media yet more impactful • No one can forget Chennai Express!
- 7. “Last year (2012) Indian movie box office admissions were nearly ten times greater than admissions for all 4 professional major sports leagues combined.” 2 billion moviegoers each year! Source – Nielsen Media Research
- 8. 75% are ages 18-49 47% are ages 18-34 46% are college educated Average household income is $75,000 54% of moviegoers are female 46% are male Sources: Exhibitor Relations
- 10. Indexed Against Population Agree / Strongly Agree • It's important to have a full social life 123 • I like to be with a crowd of people 119 • I love to do as many sports as possible 115 • I look for new experiences every day 112 • I was born to shop 130 • If I could eat out every night I would 120 • I wear clothes that will get me noticed 132 • It's important to look fashionable 116 • I will buy a product because of the label 119 • Computers and technology give me more control 124 over my life Source: Brand Initiate Jan 2012 - Dec 2012
- 11. • Movie-going is year-round entertainment • Several new films debut each Friday • An average of $22 million is spent advertising each new film release, driving the crowds to the theatres • Utilize their millions to promote your brand • Associate your company with the attraction of Bollywood • Differentiate your brand! Source: Exhibitor Relations
- 12. • Slide program – three 10-second ads that run before the feature film • Digital Spots – commercials that run before the feature film • Concessions – popcorn bags & buckets, soda cups, kiddie packs • In-lobby signage- Plasma lobby screens, posters, floor graphics, window clings • Audio spots heard throughout the lobbies • Print products – distribute flyers, coupons, mini-applications
- 13. • Why place your media buy through us? – We are not limited to certain theatre circuits. – We can place your advertising campaign on any screen nationwide. – We negotiate the lowest advertising rates because of volume buying. – We are trained specialists with experience in marketing & advertising. – We make it easy! We handle all the details. One call. One proposal.