Art Institute Talk by Tristan Pollock
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Storefront is an online marketplace that connects makers and entrepreneurs in the creative industries with short-term retail space in vacant stores, in order to fill approximately 1 in 10 empty storefronts across the US and support the 28 million small businesses and entrepreneurs, especially the 1/6 that work in creative fields. The marketplace aims to revitalize local economies by facilitating pop-up shops and experiences as part of broader trends in the sharing economy and the personal selling revolution enabled by digital platforms.
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![[ GREY SPACE ]](https://image.slidesharecdn.com/artinstitutepresentationtristan-171101093024/85/Art-Institute-Talk-by-Tristan-Pollock-7-320.jpg)
Art Institute Talk by Tristan Pollock
- 3. ERIK TRISTAN
- 4. STOREFRONT IS AN ONLINE MARKETPLACETO CONNECT MAKERSTO SHORT-TERM RETAIL SPACE
- 5. OVER 1,000 STORES OPENED
- 7. [ GREY SPACE ]
- 8. 1 IN 10 STORES ARE EMPTY
- 9. 28 MILLION small businesses and entrepreneurs in the US. 1/6 work in the creative industry.
- 10. KANYE
- 12. TRENDS 1.THREE ECONOMIES 2. PERSONAL SELLING REVOLUTION 3. RETAIL = EXPERIENCE
- 13. SHARING ECONOMY
- 14. LOCAL ECONOMY
- 16. PERSONAL SELLING REVOLUTION SQUARE + TWITTER + YOUTUBE
- 17. RETAIL SALES 95%