Article Critique.docx
- 1. Article Critique The article which was published in British Food Journal in 2022 and written by Han Wen, Sanjukta Pookulangara and Bharath M. Josiam entitled, “A comprehensive examination of consumers’ intentions to use food delivery apps” sought to investigate the changes happened in foodservice industry during the coronavirus disease 2019 (Covid- 19) pandemic. The pandemic has led to new trends as reported that at least two-thirds of US consumers had ordered food from one or more of these platforms like Door Dash, Uber Eats & Grub Hub. The article aimed to address the impact of Covid-19 related food safety risk in consumers’ perceptions and intentions of food delivery app usage. Specifically, objectives mentioned in this study were to (1) develop and test a model to examine the impact of attitude, subjective norms, perceived behavioural control and trust on consumers’ intentions to continue to use food delivery apps, and to (2) examine the differences in these relationships between consumers with different demographics or behaviours changes during the COVID- 19 pandemic. The study guided by the theory of planned behaviour (TPB) and the technology acceptance model (TAM). The framework presented by the article included predictors of the basic constructs in TPB, employing multigroup analyses that examined the difference groups and innovatively built in a new variable which are food safety risk perception that examine consumers’ concern related to food safety during the pandemic. Throughout the reading, authors provide complete references which is the original source information appearing at the end of the paper and it synchronised with the in-text citation. The article proceed with a review of literature in food delivery apps and all recent works were cited by the authors. The article clearly stated the research design, unit of analysis, target population, sampling frame, instrument development and the analysis techniques. The article applied a quantitative survey methodology using the structural equation modelling partial least squares (SEM-PLS) method. The target population of this study were all consumers who use food delivery apps to order food from restaurants and the survey sample was recruited through the participants panel of a large survey sampling company named Qualtrics. Authors is using the Pilot test to ensure the reliability of the constructs. The SEMP-PLS method provide strong way to analyse the survey data and stated that the sample size should be greater than ten time the largest number of indicators in the constructs and 316 valid responses were collected from the population. Based on theory adopted by the authors, the result of the current study confirmed the impact of attitudes, subjective norms, perceived behavioural control and trust
- 2. on consumers’ intentions to continue to use food delivery apps. Overall, authors have elaborately explained all the research design and the sampling techniques in the article which can be easy to understand. All necessary information has been provided to ensure the significance of the study.