Artificial Intelligence and Health communication
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Science and health communication is very important. Predictive and Generative AI plays a key role in science and health communication. This presentation brings out the key aspects. The importance of effective science and health communication cannot be overstated. This presentation highlights the game-changing contributions of Predictive and Generative AI, revealing how these technologies are becoming indispensable in disseminating vital knowledge and fostering healthier communities.
Artificial Intelligence and Health communication
- 1. AI and Health communication Dr. U. B. Pavanaja Founder Director, Vishva Kannada Foundation http://foundation.vishvakannada.com/ pavanaja@gmail.com All images from commons.wikimedia.org CC- by-SA
- 2. 2 Science and Health communication – What? •Science Communication: •This involves sharing scientific information with non-scientists, aiming to increase public understanding and engagement with science. •It encompasses explaining scientific concepts, research findings, and technological advancements in a clear and accessible manner. •Health Communication: •This focuses on sharing health-related information to promote well-being, prevent disease, and improve healthcare outcomes. •It involves communicating about health risks, treatments, and healthy behaviors to individuals, communities, and populations.
- 3. 3 Science and Health communication – Why? Increase Understanding: Making scientific and health information understandable to diverse audiences. Promote Informed Decision-Making: Empowering individuals to make informed choices about their health and science-related issues. Build Trust: Fostering trust between scientists, healthcare providers, and the public. Encourage Engagement: Inspiring public interest and participation in science and health-related activities. Influence Policy: Providing evidence-based information to support sound science and health policies.
- 4. 4 Science and Health communication – How? Understand your audience Write clear and concise messages Use effective communication strategies Choose Appropriate Communication Channels Evaluate and Refine
- 5. 5 Media of communication Text – Print, Web (websites, blogs) Audio – Radio, Podcast Images – Photo, Graphics, Illustrations Animation – 2D, 3D Video – TV, Online video channels (YouTube), vlogs Multimedia - includes all
- 6. 6 Text • Print • Popular (science and health) articles • Textbooks • Encyclopaedic • Web • Popular (science and health) article • Blog –personal, opinionated • Encyclopaedic (Wikipedia)
- 7. 7 Writing popular science article Structure • Hook – Start with engaging introduction. Anecdote, question, story • Explain the science – Simple understanding language • Tell a story - Stories make information more relatable and memorable • Provide context - Explain the significance of the research or health information • Conclusion - Summarize the key takeaways and leave the reader with a lasting impression
- 8. 8 Writing popular science article Writing style • Plain Language: Avoid jargon and technical terms. If you must use them, explain them clearly. • Active Voice: Use active voice to make your writing more direct and engaging. • Short Sentences and Paragraphs: Break up large chunks of text to improve readability. • Visuals: Incorporate images, graphs, and infographics to illustrate complex concepts and break up text. • Engaging Tone: Use a conversational and approachable tone. • Humanize the Science: Show the human side of science by highlighting the researchers, their motivations, and the impact of their work. • Use anecdotes and real-life examples: This helps the reader to relate to the subject matter.
- 9. 9 Writing popular Health article • Sensitivity: Be mindful of the emotional impact of health information. • Balance: Present both the benefits and risks of treatments or lifestyle changes. • Avoid Sensationalism: Do not exaggerate claims or promote unproven remedies. • Provide Disclaimers: If discussing medical information, include a disclaimer stating that it is not a substitute for professional medical advice • Stick to facts –May use flavoury language but do not exaggerate.
- 10. 10 Writing encyclopaedic article • Research: Do exhaustive research before writing. • Accuracy: Meticulously fact check all information. • Hierarchical Structure: Organize information using clear headings and subheadings. • Logical Flow: Present information in a logical and sequential manner. • Defined Sections: Include standard sections. • Neutral Language: Avoid subjective opinions or emotional language. Use Neutral Point of View (NPOV) • References/Bibliography: List all sources used. Use standard citation methods
- 11. 11 Fake news and misinformation Key considerations The speed of misinformation: Fake news spreads rapidly, requiring quick responses. Emotional manipulation: Misinformation often plays on emotions, making it difficult to counter with logic alone. Echo chambers: People tend to consume information that confirms their existing beliefs, making it difficult to reach them with accurate information. The importance of source credibility: Emphasize the importance of relying on trusted sources of information.
- 12. 12 Dealing with fake news and misinformation Promote Media Literacy - Educate the public. Refer credible sources – WHO, NIH, CDC,… for health related info. Verify information - Cross-reference information with multiple reliable sources. Address misinformation quickly and effectively. Present accurate data and visuals. Report fake news and misinformation to platform administrators. Strengthen Scientific Literacy.
- 13. 13 HMPV facts and hype Human Metapneumovirus (HMPV) - respiratory virus of the winter season. It was first identified in 2001 in Netherlands. Belongs to the same family as the respiratory syncytial virus (RSV), known for severe colds. Not very dangerous. India has witnessed a barrage of sensational media reports claiming the emergence of a “new dangerous virus” supposedly originating from China and spreading across India and the world. Main culprit for the spread of misinformation and fear is the TV news channels. Health communicator’s role is to educate the public.
- 14. 14 AI in Science and Health Communication Automated Content Generation Data Analysis and Visualization Creating Interactive Visualizations Providing Instant Information Misinformation Detection and Mitigation Predictive Health Analytics Language Translation Caution: Use AI as an assistant. Don’t fully depend on that. Use it as starting point only.
- 15. 15 Automated Content Generation Summarizing Medical Information Generating Patient Education Materials Creating Social Media Content Developing Chatbot Responses Translating Health Information Generating Reports
- 16. 16 Data Analysis and Visualization Large-Scale Data Processing Predictive Analytics Natural Language Processing (NLP) Machine Learning for Pattern Recognition Dynamic Graphs and Charts Geospatial Visualization 3D Visualizations Virtual Reality (VR) and Augmented Reality (AR)
- 17. 17 Predictive Health Analytics Early Disease Detection and Diagnosis Personalized Risk Assessment Disease Outbreak Forecasting Optimizing Resource Allocation
- 18. 18 Cautions to be taken by the communicator Accuracy and verification –double check Avoid oversimplification Acknowledge uncertainties Avoid misinformation Protect privacy Do not promote unproven remedies Correct errors (if found later) promptly Use visuals responsibly Avoid misleading visualisations
- 19. 19 Questions
- 21. 21 THANKS
Editor's Notes
- #14: AI can assist in generating summaries of scientific papers, creating basic educational materials, and even drafting social media posts. Natural language processing (NLP) can help translate complex scientific terms into plain language. AI can analyse vast amounts of scientific data to identify trends, patterns, and insights. This can accelerate research and improve understanding of complex phenomena.
- #15: AI can extract key findings from research papers, clinical trials, and medical guidelines, generating concise summaries for patients and healthcare professionals. This can help simplify complex medical information and improve understanding AI can create personalized patient education materials based on individual health conditions, literacy levels, and language preferences. This can improve patient engagement and adherence to treatment plans. AI can generate engaging social media posts and short videos to raise awareness about health topics and promote healthy behaviors. This can help reach a wider audience and disseminate public health messages. AI-powered chatbots can provide instant answers to frequently asked health questions, freeing up healthcare professionals to focus on more complex tasks. This can improve access to information and reduce patient wait times. AI can translate health information into multiple languages, making it accessible to diverse populations. This can help bridge language barriers and improve health equity. AI can generate reports from patient data, or research data, that can be used by professionals.