Aryan ali
- 1. AryanAli-murad In thiscommercial advertisementfromdolce andgabbanawe can see a lotof editedeffectsaswell as lightingeffects. Mise en scenisvisible inalmosteveryadvertisement,we startwiththe lighting.Inthispicture we can see that in the foregroundScarlettJohanssonisbrightlylit,where asthe backgroundisverylow- keynot showingusexactlywhere she is.The highkeylightinginthe foregroundonScarlett Johanssonalmostgivesheragoldenlookwhichcorrelateswithpreviousadvertisementsformdolce and gabbana,and the bottle of perfume isgoldpainted. The camera technique usedhere iscalleddirectaddress;thisiswhere the model,inthiscase ScarlettJohansson,looksdirectlyintothe cameraasto looklike theyare lookingatthe consumer creatinga personal bond. There issymbolismalsowithinthe picture because itshowsthatthis productis whatcelebritiesbuyalsowhichcertainlyappealstothe consumer. Goffmanswordsare veryunderstandable whenlookingatthispicture.He saidthe mediaand Hollywoodexploitthe image of womeninanattempttoattract andboost sales.Theyshow the curvesof the womenandtry to appeal tomales.InthisadvertScarlettJohansson;winnerof sexiest womenalive,twice;isportrayedwithhermouthslightlyopenandrubbingherneck.Thisisalsoused to appeal tonormal womenwhoaspire tobe like these stars.