The document discusses the reasoning behind design choices for the main character in a film opening sequence. It was aimed to make the character look between 18-21 years old by having him wear all black clothing and facial hair, as well as Adidas shoes. The black clothing was meant to suggest the film would be dark and thrilling, while being on trend. Facial hair and shoes were chosen to match the target age range. A mask was selected to conceal his identity from police and create a mysterious edge, while a baseball bat acted as the stereotypical weapon of a murderer.