As we learned this week, brands signal customers by giving them info.docx
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The document discusses how brands communicate predictability and establish associations and personalities with customers. It specifically prompts the reader to identify the associations and personalities linked with brands such as Oscar Mayer, Dell, and Skechers, while exploring their differences and similarities. The focus is on understanding brand identity and its impact on consumer behavior.
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As we learned this week, brands signal customers by giving them info.docx
- 1. As we learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers. What are they? How do they differ? Are there any similarties?