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The A.S.A.I-
The place where complaints
are made into reality
By Thomas Roe
2
                                                By Thomas Roe




What are the A.S.A.I.
 Advertising Standards Authority for Ireland

 Regulate advertising in Ireland

 Keep consumers happy

 Decide what constitutes as a good Advert

 Self-Regulating market
3
                                          By Thomas Roe




Advertising Standards Authority for
Ireland
 Pros                            Cons
They keep adverts:               Takes away competition
 Tasteful                       Might create over
 Fair                            censorship
They get rid of adverts that:    Stops some good smart
 Cause offence                   and witty adverts
 Place other products in a
  bad light
4
                                         By Thomas Roe




Banned Advert
Here is an advert recently banned
by the A.S.A.I. entitled “I can’t wait
until I grow up”.
It was criticised for portraying a
man as an abuser without reliable
statistics and was banned for this
Made by the ISPCC
5
                                      By Thomas Roe




Hunky Dorys
•   Revealing Clothes
•   “Are you staring at my crisps?”
•   300 complaints
•   Threat of Legal Action
•   I.R.F.U.
6
                 By Thomas Roe




How to Make a Complaint
7
                                              By Thomas Roe




Quick revision
 A.S.A.I. deals with complaints about adverts in Ireland

 Can ban adverts that break advertising rules

 It self regulates the industry
8
                            By Thomas Roe




Refrences
asai.ie/ [date accesses   ] ad etc
blog.marketing.ie/
youtube.com
9
                By Thomas Roe




By Thomas Roe

Thank You

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Asai presentation

  • 1. The A.S.A.I- The place where complaints are made into reality By Thomas Roe
  • 2. 2 By Thomas Roe What are the A.S.A.I.  Advertising Standards Authority for Ireland  Regulate advertising in Ireland  Keep consumers happy  Decide what constitutes as a good Advert  Self-Regulating market
  • 3. 3 By Thomas Roe Advertising Standards Authority for Ireland Pros Cons They keep adverts:  Takes away competition  Tasteful  Might create over  Fair censorship They get rid of adverts that:  Stops some good smart  Cause offence and witty adverts  Place other products in a bad light
  • 4. 4 By Thomas Roe Banned Advert Here is an advert recently banned by the A.S.A.I. entitled “I can’t wait until I grow up”. It was criticised for portraying a man as an abuser without reliable statistics and was banned for this Made by the ISPCC
  • 5. 5 By Thomas Roe Hunky Dorys • Revealing Clothes • “Are you staring at my crisps?” • 300 complaints • Threat of Legal Action • I.R.F.U.
  • 6. 6 By Thomas Roe How to Make a Complaint
  • 7. 7 By Thomas Roe Quick revision  A.S.A.I. deals with complaints about adverts in Ireland  Can ban adverts that break advertising rules  It self regulates the industry
  • 8. 8 By Thomas Roe Refrences asai.ie/ [date accesses ] ad etc blog.marketing.ie/ youtube.com
  • 9. 9 By Thomas Roe By Thomas Roe Thank You