The packaging design for the can was simple and tied into the Scottish theme, bringing humor to the product identity. Choosing colors consistent with the original Irn-Bru cans helped the design be recognizable. Posters and magazine ads also incorporated humor and stereotypical Scottish images to align with the theme.
More products could have been developed and made more interesting, but time constraints prevented spending hours on each to reach high standards. Slogans also might have been catchier with more time for thought. Some web banners appeared rough as too much time was spent on one, rushing the others.
Developing ideas through mind maps and mood boards helped improve initial low-quality concepts by researching competitors and getting feedback.