Ase14 questions
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Determining affiliate payouts can become political as affiliates may argue they deserve more money based on their perceived level of influence, even if analytics show otherwise. While last-click attribution is commonly used to determine payouts to affiliates like coupon sites that convince consumers to make purchases, data on consumer behavior is always open to interpretation and dynamic pricing for affiliates is an effort with unclear benefits. Discussions on affiliate payouts often center around what would cause payouts to increase or decrease.
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Ase14 questions
- 1. Heard from a session, yesterday:
- 2. Determining who gets paid what often becomes political
- 3. The Affiliate Channel seems to be the only channel where payouts get segmented…
- 4. You can’t tell Google: Hey, you were only an “Influencer” so we’d like 60% of our spend back.
- 5. Coupon site / Closer: We’re the site that got the consumer to “pull out their credit card” so last-click attribution makes the most sense.
- 6. Data is always subject to interpretation i.e. Blaming a coupon site instead of consumer behavior
- 7. Is dynamic pricing worth the effort?
- 8. What will it take for you to consider a higher payout?
- 9. What will cause you to reduce an affiliate payout?