Ash Dahod Mobile Data Deluge
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The document discusses the exponential growth of mobile data and its implications. It notes that mobile data traffic grew 3900% from 2009-2014 due to factors like new mobile devices, applications, and business models. Specifically, it states that laptops and smartphones will account for over 90% of mobile data traffic by 2014. The growth of mobile data presents both global opportunities and challenges for local companies to leverage key factors like cultural connections, local strengths, and research in areas like carrier-class mobile technology and application development through partnerships.
Ash Dahod Mobile Data Deluge
- 1. The Mobile Data DelugeAsh DahodSenior Vice President, General ManagerMobile Internet Technology GroupCisco
- 2. Economic Power Shifts to Developing NationsDeveloped Countries’ Labor Forces Substantially Ageand DeclineWorld’s Population Becomes UrbanizedFour Megatrends That Will Change The WorldPopulation Growth Increasingly Concentrated in Emerging CountriesSource: Council on Foreign Relations, Jan.- Feb. 2010
- 3. In The Last 30 Minutes…7,373 people born…1,500in India, 247in the US, 31in Saudi Arabia, 207in Ethiopia22,832 mobile subscribers have been added worldwide73,059 cell phones have been shipped; 14,093were smart phones500,000customers were handled by Wal-Mart1,041,666 tweets on Twitter1,736,111 photos uploaded on Facebook25,000,000videos have been watched on YouTube62,500,000search queries on Google3,855 people urbanised, 882in China alone
- 4. BusinessConsumerIndustrial5%Collaboration4%3%The Network as the PlatformInternet of ThingsVideo2%1%Virtualization/Data CenterPhase 2Phase 1Phase 3201120132009The Industrialization of the Internet…Internet of ThingsProductivity 199720072005200320011999
- 5. Mobile Internet is Changing EverythingNew DevicesHigh-speed Broadband3900%Increase in Data Traffic from 2009-2014MoreApplicationsNew Business ModelsThe Network is the Platform
- 6. Visual Networking Devices Driving Mobile Data Growth – 2010 Mobile Device Comparisons =2 X E-reader(monthly basic mobile phone data traffic)=10 X Smartphone(monthly basic mobile phone data traffic)Digital Photo Frame=10 X (monthly basic mobile phone data traffic)Video Camera100 X =(monthly basic mobile phone data traffic)Mobile Phone Projector=300 X (monthly basic mobile phone data traffic)=1,300 X Laptop(monthly basic mobile phone data traffic)Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014
- 7. Global Mobile Data Traffic Growth / Top-LineMobile data traffic will increase 39X from 2009 to 2014108% CAGR 2009–20143.6 EBper mo1.2 EBper mo0.6 EBper mo0.2 EBper moSource: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014
- 8. Global Mobile Data Traffic Growth / DevicesLaptops (mobile-ready portables) and smartphones will account for more than 90% of mobile data traffic by 2014108% CAGR 2009–20144%5%21%70%Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014
- 9. What does it mean for local companiesGlobal opportunities
- 13. Build on local strength