Ashfaq Amin's UX Portfolio
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Ashfaq Amin is a UX designer and researcher based in Vancouver, Canada. He has a BSc in computer science from Bangladesh University of Engineering and Technology and an MSc in interactive arts and technology from Simon Fraser University. Some of his past work includes improving the first-time customer experience for Grameenphone, the largest telecom company in Bangladesh, and freelance projects for Toptal clients like designing sections of a web app for Amazon merchants called MerchBee. He maintains design portfolios on Behance and DeviantArt to showcase additional work samples and is skilled in areas like service design, interaction design, visual design, user research, and rapid prototyping.
Ashfaq Amin's UX Portfolio
- 1. Ashfaq Amin UX Designer, Researcher aamin@sfu.ca +1 604.396.8272 linkedin.com/in/ashfaqamin
- 2. BSc. in Computer Science & Engineering Bangladesh University of Engineering & Technology 2007 2012 2013 2014 20162015 MSc. in Interactive Arts & Technology Simon Fraser University (SFU) 2010 Junior Engineer Mukto Software Ltd. Software Engineer Mukto Software Ltd. UI Designer Playdom (Disney Interactive) UX Designer Grameenphone Ltd. (Telenor Group) Freelance UX Designer via Toptal Research Assistant Pain Studies Lab, SFU Teaching Assistant IAT 235: Information Design Short Bio About Me
- 3. DISCOVERY Stakeholder Interviews Card Sorting Surveys STRATEGY Personas Scenarios Workflow Maps Customer Journey DESIGN Information Architecture Wireframes Prototypes IMPLEMENTATION Style Guideline UX Specification Service Blueprint TEST Lab Evaluation In-depth Interviews Focus Group Guerrilla Tests Celebrate UX Process About Me
- 4. UX Projects
- 5. The Arc US Data Gathering App Freelance UX Project via Toptal Use Case Scenarios Wireframe Interactive Prototype Visual Design
- 6. I started the project by identifying the use cases, scenarios and user roles for the system and outlined the draft process architecture to work in sync with the dev team.
- 7. I sketched all the pages I have identified in my info architecture to communicate my ideas with the remote teams and used them for the wireframes.
- 8. Wireframes Data Gathering App After initial sketching I made grey-box wireframes in Axure RP. I made wireframes for mobile and desktop screens along with some mid-fidelity interactions in 2 iterations.
- 9. I made the high-fidelity mockup in Axure RP. The colors are picked for The Arc’s brand guidelines. The UI Elements and interactions mostly follow the material design guidelines. High Fidelity Mockup Data Gathering App
- 10. First Time Experience with Grameenphone (GP) A Service-design project for the customers of Grameenphone (GP) Ltd., the largest telecom operator in Bangladesh. By resolving the existing problems, this project aimed at making the SIM activation, Package discovery, Browsing internet and Finding Information a seamless experience for the new customers. Service Design UX Research Multi Channel Experience Interaction Design Visual Design
- 11. When a customer buys a GP connection for the first time, instantaneously they should be able to make calls, send sms, browse internet, add FnFs and discover voice and internet packages. Baseline research showed that the first time success rates for these major user tasks were significantly low. 30% A staggering 70% test users were unable to perform very basic tasks like–package change, FnF management, internet activation. 20% Only 20% customers were able to identify their current call rates. I conducted baseline research with existing customers to find out the problem areas and outline project scope. Baseline Research First Time UX
- 12. Voice Internet Retail Stores Web Media Advertisements SMS, USSD GP Devices Smartphone App Customer Support First Time Experience was a one-year project which aimed at improving the whole GP multi-channel experience. I was involved in the UX process for all the channels. However, my major contributions were in the sections highlighted in blue. Project Scope First Time UX
- 13. The UX team proposed modifications for the existing Grameenphone (GP) smartphone app to improve the first time experience. I made wireframes on Paper and Balsamiq for the new app and, made a mid-fidelity mockup with interactions using Balsamiq. IDEATION AND USER FLOW PAPER WIREFRAMES BALSAMIQ MOCKUPS GP Mobile App First Time UX
- 14. I simplified the Unstructured Supplementary Service Data (USSD) to ensure Package change, FnF management, Internet activation. BEFORE 30% With previous USSD instructions success rate was very poor. AFTER 90% After simplification the success rate was 90% Based on the findings of my initial user studies, I simplified the instructions for FnF management. I tested and refined the instructions in 3 iterations. For fast testing and refinement I used Whatsapp during the interview process. PROTOTYPE User Input Demo System Response Instructions for the users for task based user tests. Process Simplification First Time UX
- 15. As part of SIM KIT Redesign, I simplified the existing SIM manual. WORD REDUCTION 60% My first prototype resulted in a 60% word reduction which ensured the ease of finding different information. I designed the final high-fidelity prototype manual in Adobe Photoshop. BEFORE AFTER User Manual Design First Time UX
- 16. With the GP UX team I conducted user research through field tests and lab interviews to identify and create the Personas. I identified scenarios for different user groups and made scenario based UX guidelines for GP internet subscribers. PERSONAS SCENARIOS Personas, Scenarios First Time UX
- 17. For different user segments I created customer journey maps for existing processes and my proposed solution to properly identify and communicate the solution gaps and problems. Customer Journey Maps First Time UX
- 18. A lot of GP customers, especially the ones in the rural areas, buy smartphones sold by GP. Most of these phones are low priced and imported from 3rd party vendors. I made a device guideline so that every time GP brings a new handset to the market there is no need for the UX team to do the inspections. I documented and presented this guideline for all the teams working in GP. DEVICE GUIDELINE UX Guidelines and Documentation First Time UX
- 19. I identified scenarios of different user groups and made guidelines accordingly. INTERNET GUIDELINE To improve the communication on the website about internet packages I created and tested different wireframes layouts. Identified process flows in different scenarios and, made guidelines for simplification. UX Guidelines and Documentation First Time UX
- 20. In the discovery and baseline research phase I conducted in-depth interviews with current costumers to find out existing problems. Also, I conducted usability tests with existing processes and customers. After analysis and documentation, I communicated my findings across all the stakeholder teams in this projects. User Research First Time UX
- 21. I conducted Guerrilla Tests with the UX team before and after implementation of the different phases of the project. I led focus groups with different customer segments to test GP products across multiple channels. User Research First Time UX
- 22. MerchBee Freelance UX Project via Toptal MerchBee is a holistic web-based software dedicated to Amazon merchants. I made the designs for 4 sections of this system – a. Email Builder, b. Feedback Monitoring, c. Signup, d. My Account. Interaction Design Visual Design HTML5/CSS3 Interactive Prototype Responsive Website
- 23. Based on the client’s brief and project specification I started by creating low-fidelity wireframes for desktop platforms. I refined the wireframes from low to high-fidelity in 2 iterations based on the feedback from the project owner and back-end developers. I made the complete visual design on the 3rd iteration. ITERATION–1 WIREFRAMES Sketches MerchBee
- 24. MerchBee Wireframes In the 2nd iteration I made wireframes for all 4 sections of the system for both Desktop and Mobile screens. I wireframed more than 20 different page layouts for both kinds of screen sizes. ITERATION–2 WIREFRAMES
- 25. ITERATION–2 WIREFRAME IN BALSAMIQ FINAL VISUAL DESIGN IN PHOTOSHOP UX Iterations MerchBee
- 26. I wireframed all the responsive layouts for the mobile screens and created visual designs for some of the pages. Responsive Design MerchBee
- 27. I made a html5 prototype using Bootstrap framework to jump start the development process. I did not develop the front-end for the whole system. However, I created the prototype as a skeleton and documented visual design guidelines for the front-end developer. DESKTOP SCREEN MOBILE SCREEN High Fidelity Prototype MerchBee
- 28. Your Hotel Design Exercise Interaction Design Rapid Prototyping
- 29. GP Store Web-based Content Store Grameenphone Ltd. Service Design User research Rapid Prototyping Responsive Visual Design
- 30. Zap Multiply Serious Game (iOS) Game Design Artworks UI Design
- 31. Behance Portfolio www.behance.net/ashfaqamin I have worked on a few mobile applications, web-based applications and mobile games. Please visit this portfolio to view those projects. Traditional Paintings and Sketches http://ashfaq-ayon.deviantart.com/gallery/ I am trained and skilled in traditional forms of painting and sketching. E.g., Charcoal and Pencil sketching, Oil, Watercolor and Acrylic painting, Digital painting and Photo retouching.
- 32. Thank You. aamin@sfu.ca +1 604.396.8272 linkedin.com/in/ashfaqamin