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This document discusses the impact of social media on Indian politics and the strategies used by various political parties. It notes that social media usage among Indian voters has significantly increased between 2008-2009 and 2013-2014. It analyzes the social media strategies and presence of BJP, AAP, and Congress on platforms like Facebook, Twitter, and Google+, finding that BJP and AAP have more effective strategies than Congress. The document recommends ways for Congress to improve its social media game, such as increasing its presence on sites like Facebook and using tools like Google Hangouts to directly engage with voters.
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- 1. SOCIAL MEDIA AND IT’S IMPACT ON POLITICS
- 2. CONTENTS WHAT IS SOCIAL MEDIA? IMPACT OF SOCIAL MEDIA ON INDIAN AUDIENCE. SOCIAL MEDIA GAMUT USED BY LEADING PARTIES. RAHUL GANDHI VS NARENDRA MODI ON SOCIAL MEDIA. STRAGEGY TO SPREAD INFLUENCE OF CONGRESS USING SOCIAL MEDIA. SUMMARY. SOURCES AND REFERENCES. 2
- 3. WHAT IS SOCIAL MEDIA ??
- 4. SOCIAL MEDIA IS A CONCRETE APPROACH FOCUSING ON MAJOR SOCIAL MEDIA TOOLS TO WOO INDIAN AUDIENCE 4
- 5. OVERVIEW AND IMPACT OF SOCIAL MEDIA Communication can reach endless voters with little efforts. Voters can view content on their own time. Reaches voters who will normally will not be interested. Open dialogs with voters regarding topics of interest. We can quickly react to Competition. Analysis shows about 82.65% of voters age 34-55 uses social media site in 2013-14 which was about 50% around 2008-09. About 92% of voters age 18-33 uses social media in 2013-14 which was about 70% in 2008-09. 5
- 6. CHART SHOWING INCREASE IN SOCIAL MEDIA USAGE FROM 2008-09 TO 2013-14 5 8.2 7 9.2 0 1 2 3 4 5 6 7 8 9 10 USAGE IN 2008-09 USAGE IN 2013-14 Users Aqed 18-33 Users Aged 34-55 6
- 7. IMPACT OF SOCIAL MEDIA ON INDIAN AUDIENCE
- 8. INDIAN POPULATION VS SOCIAL MEDIA USAGE Social media penetrating the roots of India and emerging out as a powerful medium to influence the masses. Hence using this medium will catapult reach to mega fold. 8
- 9. SOCIAL MEDIA GAMUT USED BY LEADING PARTIES
- 10. Facebook and Twitter the most preferred media platforms 10
- 11. AAP ACTIVE MEDIA STRATEGY 11
- 12. BJP ACTIVE SOCIAL MEDIA STRATEGY 12
- 13. CONGRESS WEAK SOCIAL MEDIA STRATEGY 13
- 14. TWITTER AND FACEBOOK POPULARITY BJP gathered maximum exposure on Facebook with two pages Ek Hi Vikalp Mission 272+ AAP was the most popular party on twitter with 4,40,925 followers VoteForAAP Aam Aadmi Party campaigns CONGRESS experienced low visibility across social media streams on Facebook and twitter. 14
- 15. GRAPH'S FOR GOOGLE+ CHATTER Positive sentiment around AAP and BJP. BJP used Google+ to reach people with its Mission 272+ campaign. Narendra Modi(BJP) had the highest number of followers 15
- 16. Rahul GANDHI VS NARENDRA MODI ON SOCIAL MEDIA
- 17. NARENDRA MODI’S SOCIAL MEDIA PRESENCE Narendra Modi shares a strong influence over media. 17
- 18. RAHUL GANDHI’S SOCIAL MEDIA PRESENCE Rahul Gandhi lacks social media influence 18
- 19. NARENDRA MODI ON FACEBOOK 19
- 20. NARENDRA MODI ON YOUTUBE 20
- 21. NARENDRA MODI ON TWITTER 21
- 22. NARENDRA MODI’S GOOGLE HANGOUT 22
- 23. NARENDRA MODI IN NEWS 23
- 24. RAHUL GANDHI ON FACEBOOK,YOUTUBE AND TWITTER Rahul Gandhi has no official presence on FACEBOOK. However, there are handful of unofficial pages. Rahul Gandhi does not have a dedicated YOUTUBE channel. However his videos get updated. Rahul Gandhi’s absence on TWITTER as a leader hasn’t helped congress to gain enough engagements. 24
- 25. STRATEGY TO SPREAD INFLUENCE OF CONGRESS VIA SOCIAL MEDIA
- 26. CAPAIGN VIA DIGITAL AND SOCIAL TOOLS Now a days people don’t spend much time on TV as they spend online on their Mobile, Social Media and Digital Media 26
- 27. THINGS TO DO SOCIAL NETWORKING VIA FACEBOOK,TWITTER. GOOGLE HANGOUT WITH REGULAR CHAT SESSIONS. MAKE CONGRESS HI-TECH IN EVERY SENSE. TO INFORM PEOPLE ABOUT PREVIOUS CONTRIBUTIONS OF CONGRESS. PENETRATING INTO SMART PHONE USER GROUP LIKE WHATS APP. SMS, MMS. VIDEO STRATEGY. R&D ON OPPOSITION. MAILERS. 27
- 28. SOCIAL NETWORKING Engaging with floating voters, youth via leading social networking sites like Facebook , Twitter , Google+ ,YouTube. Updates will be published after every hour on all the social media sites . Videos and pictures of all events will be update. People can seek help. Provide suggestions if any. Register complaints if any. To keep an eye on opposition’s social coverage and to provide prompt reply’s of their tweets on twitter and comments on Facebook. To trace opposition via social media as well. To provide a new identity and visibility to Madhya Pradesh Congress on social media. To make People aware of what Congress and it’s leaders have done in Past and how it is contributing today also by keeping “NATION FIRST, PARTY NEXT and SELF LAST” 28
- 29. GOOGLE HANGOUTS GOOGLE Hangout will be provided so that the party can easily interact and indulge with people, listen their grievances. As People engagement is the most important tool for growth. 29
- 30. MAKE CONGRESS HI-TECH As of now even after all the hard work and dedication there is a gap between people and party which is hindering party’s growth. Main aim is to fill this gap and to provide visibility of each and every step that congress takes towards development and growth. This can only be achieved by acclimatizing and updating ourselves with upcoming technology let it be internet, cell phones or televisions. 30
- 31. TO MAKE PEOPLE AWARE ABOUT PREVIOUS CONTRIBUTIONS To make people aware of what congress has done in the past during it’s rule of 10 years and what potential and dedication it has to serve future. 31
- 32. PENETRATING INTO SMART PHONE USER GROUPS We are living in android, windows and iPhone age. So we can’t ignore our voters who are smart phone users. We will be registering a number on WhatsApp where people can register their complaints/queries/suggestions/Feedback 24/7 in this way we can be reachable to each and every individual and from all strata’s of society. 32
- 33. SMS,MMS An effective way of communication can also be achieved via SMS,MMS it is basically required for non smart phone users . All the party related stuffs can be shared via SMS. Not even a single voter should remain ignorant from party’s endeavor's. 33
- 34. VIDEO STRATEGY Video Clipping needs to be uploaded on you tube, Facebook etc. As now a days even Media is not covering congress which is also one of the major reason because of which congress is losing it’s grip. From all minor to major events should be broadcasted . So that people are aware. 34
- 35. R&D ON OPPOSITION For growth we should be well aware of all the actions opposition does. So we should make sure that we are tracking their growth as well as failures and criticism thoroughly. This can be achieved by continuously tracking there social media connections. 35
- 36. MAILERS Information can also be shared via email. We can have one official email id of Congress which can be used to share all the information about upcoming policies and events. Newsletters should be emailed within specific intervals to keep people informed. 36
- 37. SUMMARY To use Social Media tool to spread awareness about Congress. To ensure that each and everyone is aware of Congress as a party i.e. to make it a Viral amongst people. To ensure proper social visibility To ensure that all the complaints/feedbacks/suggestion from people are being looked at To keep an eye on opposition and make sure that we are in pace with them The Essence of social media is knowing your audiences and engaging them in something they like. 37
- 38. SOURCES AND REFERENCES Social Media www.google.com www.facebook.com www.twitter.com www.Wikipedia.com PREPARED AND PRESENTED BY :- ARSH SHEARIF 38