Assertion Evidence Slide Design
Download as PPTX, PDF0 likes521 views
This document discusses the assertion-evidence approach to slide design. It provides 5 tips for using the assertion-evidence approach: 1. Select a graphic to center attention on the key point. 2. Remove visual clutter that can distract from the evidence. 3. Simplify units when appropriate to focus on the essential information. 4. Combine related graphs on the same slide to show trends over time. 5. Direct attention using color and other tactics to highlight the most important evidence. The assertion-evidence approach presents complex evidence in a simple, clear way and can be applied to various visual formats like lists, tables, charts and graphs. It allows evidence to be effectively used in
Assertion Evidence Slide Design
- 2. What is an Assertion-Evidence approach? • Overview: • Visual method for presenting complex evidence • Originally intended for PowerPoint slide designs (Solution Pitch) • Principles widely applicable (including to the Long Report) • Premise: • More complicated the evidence, the more simple the presentation • When design competes with evidence, comprehension is lost
- 3. Five Additional Tips for Using AES
- 4. Select Graphic to Center Attention on Your Point Tip 1
- 5. Overall cheese consumption has increased over the last 40 years. 0 10 20 30 40 Cottage Other American
- 6. Other cheeses have become more popular than American cheese. 0 5 10 15 20 25 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 American Other Cottage
- 7. 36 Number of pounds of cheese eaten per person each year in the U.S.
- 9. Americans are eating more cheese and less ice cream. 1970s 1980s 1990s 2000s 2010s Cheese 20.53030586 25.52382203 29.37855683 33.69936806 35.47475395 Ice Cream Treats 27.9190727 28.00235803 28.65527813 25.75871177 23.45144019 20.53030586 25.52382203 29.37855683 33.69936806 35.47475395 27.9190727 28.00235803 28.65527813 25.75871177 23.45144019 0.000 5.000 10.000 15.000 20.000 25.000 30.000 35.000 40.000 PoundsEaten Years Dairy Treats Consumption Over Time
- 10. Americans are eating more cheese and less ice cream. 0 10 20 30 40 1970s 1980s 1990s 2000s 2010s Cheese Ice Cream Treats PoundsEatenperYear
- 11. Simplify Units When Appropriate Tip 3
- 13. 0 5 10 15 20 25 30 35 40 1970s 1980s 1990s 2000s 2010s Cheese consumption is on the rise.
- 15. 0 10 20 30 40 1970s 1980s 1990s 2000s 2010s Cheese Consumption 0 10 20 30 40 1970s 1980s 1990s 2000s 2010s Ice Cream Treats Consumption
- 16. 0 10 20 30 40 50 60 70 1970s 1980s 1990s 2000s 2010s Ice Cream Treats Cheese “Dairy snack” consumption remains stable, as Americans eat more cheese and less ice cream.
- 17. Direct Attention with Color & Other Tactics Tip 5
- 18. Yogurt consumption is on the rise. 0 10 20 30 40 50 60 70 80 Ice Cream Cheese Yogurt
- 19. Yogurt consumption is on the rise. 0 10 20 30 40 50 60 70 80 Ice Cream Cheese Yogurt
- 20. AE designs apply to all forms of visual evidence • Lists • Tables • Pie Charts • Bar and Column Charts • Line graphs • Maps • Testimonials • Infographics Two Takeaways • This evidence is presented most efficiently/clearly through AE structuring • AE design allow us to use evidence effectively in both written & oral presentations
Editor's Notes
- #15: Intro to managerial communication Why storytelling with data? In undergrad courses, you learned primarily about (#1). …How to write memos, grammar, spelling …How to compose an oral presentation, use PowerPoint …Technical writing Who do you want to be? Who do you not want to be? What kind of relationships do you want to have? In the MBA program, we need you to shift gears and to think strategically about communication…. To think about higher order communication consequences: