This document discusses assertiveness and provides guidance on becoming more assertive. It begins by defining assertiveness as choosing effective behaviors that balance one's own interests with the interests of others to reach a win-win situation. It then examines different types of behaviors and how to use "I statements". The document provides tips for each phase of assertiveness: speaking up, opening up, and standing firm. Overall, it presents assertiveness as an important life and business skill focused on mutual understanding and benefit.