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International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 6 Issue 6, September-October 2022 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1578
Assess the Existing Level of
Behaviour on Selfitis among Adolescents
Padma Priya. D1
, Lokeshwaari. S2
, Brisky Jenisha. J2
1
Assistant Professor, Department of Obstetrics and Gynecological Nursing, SIMATS, Thandalam, Tamil Nadu, India
2
BSc Nursing, Saveetha College of Nursing, SIMATS, Thandalam, Tamil Nadu, India
ABSTRACT
Back Ground: The present study aims to assess the level of behaviour
on selfitis among young adolescents .Methods and Materials: The
quantitative approach with descriptive research design was adopted
for the current study and was conducted at Nazreth matriculation
higher secondary school. A total of 60 study participants were
recruited by using convenience sampling technique based on the
inclusion criteria. The demographic and clinical data was collected by
using Selfie Behavioual Scale (SBS Scale) Results: The present study
identified that, the mean and standard deviation on existing level of
behaviour on selfities among adolescents. The mean score of
environment enhancement was 13.58±2.62, social competition
(10.88±3.17), attention seeking (8.17±2.59), mood modification
(9.13±2.90), self-confidence (9.75±2.71), subjective conformity
(8.25±2.36). The overall mean score of behaviour on selfities was
59.77±13.88. Conclusion: The outcomeof the present studyidentified
and concluded that, among our adolescent study participants, there
was a moderate level of behavioural selfitis related to environmental
aspects, social competition and self-confidence which reflects the
positive performance in their behaviour. Inassociation with regards to
adverse behavioural aspects related with attention seeking, mood
modification and subjective conformitywas also at the moderate level
among our study group.
KEYWORDS: Adolescents, Behaviour, Selfitis
How to cite this paper: Padma Priya. D |
Lokeshwaari. S | Brisky Jenisha. J
"Assess the Existing Level of Behaviour
on Selfitis among Adolescents"
Published in
International Journal
of Trend in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-6 |
Issue-6, October
2022, pp.1578-1583, URL:
www.ijtsrd.com/papers/ijtsrd52047.pdf
Copyright © 2022 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
Open Access article
distributed under the
terms of the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
INTRODUCTION:
Selfies are pictures of oneself that are often taken with
a cell phone or digital camera that is held in the hand
or supported by a selfie stick. Obsessive selfie-taking
has been identified as a mental illness, and numerous
clinicians have used the term "selfitis" to describe this
condition. Taking selfies is now recognised as a
"mental illness" by the American Psychiatric
Association (APA). The APA named the condition
"Selfitis" and described it as a particular form of
obsessive compulsive disorder that involves the urge
to take photos of oneself and share them on social
media. Additionally, they claimed that this disorder is
a coping mechanism people employ to boost their
intimacy with others and compensate for their low
self-esteem [1]. In fact, one of the most common
online pastimes is self-portraiture, especially among
teenagers and young people in their college. Lee and
Sung (2016) estimate that 93 million selfies are taken
daily by smartphone users, while 880 billion images
were shared online in 2014. Additionally, teenagers
submitted selfies in 30% of allthe images shared on
social networking sites (SNS) in 2014 [2]. Some
research claim that narcissistic characteristics, such as
selfie habit, are also connected. Researchers looked
into how narcissism, thoughtfulness, and social
attractiveness related to selfie behaviour in terms of
utilising selfie-sticks and discovered that selfie-stick
users were seen as less socially attractive, moderately
narcissistic, and moderately unconsiderate. Claimed
that both snappingselfies and being narcissistic are
reflected behaviours [3]. Additionally, shooting a
selfie involves more than just snapping a picture; it
also involves altering the picture's colour and contrast,
changing the background, and adding other effects
before posting it to a social networking platform.
Users are able to view their selfie creations as lovely
mirrored selves thanks to these new possibilities and
the usage of integrative editing, which has helped to
IJTSRD52047
International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1579
increase the popularity of taking selfies [4]. In 137
cases between October 2011 and November 2017,
there were 259 fatalities caused by taking selfies.
India has reported the most occurrences of selfie-
related fatalities, followed by Russia (9%), the United
States (8%), and Pakistan (6%) 23. Selfies cause
deaths for a variety of reasons, with drowning and
falls from heights topping the list. Male fatalities are
roughly three times higher than female fatalities 24[5].
The American Nurses Association defines Selfitis
behaviour as the excessive obsession with taking
images of oneself and posting them on social media in
order tocompensate for low self-esteem and to close
intimacy gaps. Selfitis is a mental illness where a
person feels compelled to take endless selfies and
share them on social media. Selfie-taking is first
amusing, but as time passes and habits form, it
eventually turns into an addiction. The American
Psychiatric Association claims that Selfitis, or the
compulsive taking of selfies, is linked to low self-
esteem. Self-esteem is the overall subjective
emotional evaluation of a person's attitude toward
others and judgement of oneself. Hugh Diamond, an
amateurphotographer, was the first to document the
benefit therapeutic photography field of mental health
in 1914. In 2005, Jim Krause was the first to talk
about selfies, and by 2010, the trend had spread
widely on social media. Due to the rapid development
of social media and smart phones, a new addiction
known as "selfie fever" has emerged [6]. A selfie is a
self-portrait snapshot uploaded to social networking
sites that was taken with a digital camera or
smartphone. Selfies and groupies are increasingly
common online, especially when posted to social
media. Selfies and groupies are the most common
images that young people share on social media,
according to prior surveys. In recent years, this field
of knowledge has drawn more scholarly attention.
Even still, the sharing of selfies is a new academic
issue. The majority of selfie studies discussed
individual differences with selfies[7.By empirically
demonstrating the existence of selfitis as a potential
behaviour to add to technologically- related mental
health problems, Balakrishnan and Griffiths explicitly
operationalized it in 2018. They created the Selfitis
Behavior Scale (SBS), a psychometric tool that
divided peopleinto one of the three groups described
in the article's hoax (i.e., borderline, acute, and
chronic). Although posting selfies enables people to
convey their own self-oriented actions and show their
originality and self-importance, Balakrishnan and
Griffiths' starting point was the observation that other
psycho-social-environmental elements can produce
distinct selfie behaviours. The SBS is broken down
into six sub-components: mood modification (i.e., to
feel better), attention seeking (i.e., to attract attention
from others), mood enhancement (i.e.,to feel better),
self-confidence (i.e., to feel more positive about
oneself), and subjective conformity (i.e., to fit in with
one's social group and peers). Environmental
enhancement (i.e.,to feel good and show off to others
in specific locations), social competition[9]. People
utilisevarious social media platforms to satisfy their
psychological requirements, therefore in addition to
personality features, their decision to use a particular
platform and how they behave there will likely be
influenced by their psychological reasons. As theyare
the more immediate causes of the behaviour, these
motivations can be more useful in predicting selfie
posting behaviour than personality factors. In their
study on the reasons people share selfies, identified
four main categories of motivations: attention seeking,
communication, archiving, and entertainment[10]. On
social networking sites like Facebook, Instagram, and
Twitter, selfies are frequently posted. Selfies started
out being popular with young people but eventually
became more widespread. Time magazine listed the
word "selfie" as one of the "top 10 buzzwords" of
2012 by the year's end. Selfies account for 30% of the
pictures that people between the ages of 18 and 24
take, according to a 2013 poll commissioned by
smartphone and camera manufacturer Samsung[11].
Photographer Jim Krause initially brought up the term
"selfie" in 2005, despite the term being overused in
the context of dating pictures. Selfies were extremely
popular on social media in 2010. Although the habit of
posting images to social networks was established in
2000 with the launch of the first social network areas,
many people have practised and mastered the art of
the selfie throughout time[12]. The Adobo Chronicles
website published a news article on March 31, 2014,
stating that the APA had classified selfitis as a new
mental disease . selfitis is a compulsive want to take
images of oneself and publish them on social media in
an effort to compensate for low self-esteem and
closeness[13]. The objective of the current study is to
assess the existing level of behaviour on selfitis
among young adolescents and to determine the
association between the existing level of behaviour on
selfitis among adolescents with demographic
variables.
METHODS AND MATERIALS
Study Design: A quantitative approach with
descriptive research design. Study Setting: Nazreth
matriculation higher secondary school, Chennai.
Ethical Approval: After obtaining the ethical
clearance from the Institutional Ethical Committee
(IEC) of Saveetha Institute of Medical and Technical
Science and a formal permission from the
Departmental head of Obstetrics and Gynaecology the
International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1580
studywas conducted. Study Participants: Adolescents
with both genders aged between 15 to 17 years who
are having smart phones, who are able to read,
understand and speak tamil and English ,willing to
participate were included in the study. Adolescents
who are having previous knowledge on selfie
addiction and its impact and are not willing to
participate were excluded. Sampling Technique: A
total of 60 students were recruited based on the
inclusion criteria by using convenience sampling
technique. Informed Consent: The purpose of the
study was explained clearly in depth to each of the
study participant and a written informed content was
obtained from them. Pre- Assessment: The
demographic information was collected by using a
self-structured questionnaire followed by that Selfie
Behaviour Scale ( SBS) was administered to gather
the information regarding the behaviour level on
selfitis.
RESULTS AND DISCUSSION:
Description Of The Demographic Variables Of
Adolescents
Among 60 study participants, with regards to age
majority of the adolescents 60(100%) were aged 18
years, with regards to gender 36(60%) were female
and 24 (40%) were male , with regards to religion
48(80%) were Hindus, 9 (15%) were Christians and 3
(5%) were Muslims, With regards to number of
siblings 32(53.4%) had one sibling,17 (28.3%) hadtwo
or more siblings, and 11 (18.3%) had no siblings, with
regards to geographical area 58(96.7%) were residing
at rural area and 2 (3.3%) were residing at urban area.
With regards to monthly income 29 (48.3%) had
monthly family income of below 20000, 28 (46.7%)
had monthly income of 20001 to 40,000, and 3 (5%)
had monthlyincome of above 40,0000. Withregards to
type of mobile phone 56(93.3%) were using smart
phone,1 (1.7%) featured phone ,3 ( 5%) had basic
phones. With regards to previous knowledge about
selfie addiction, 31(51.7%) had previous knowledge
about selfie addiction and 29 (48.3%) had 27(45%) no
knowledge about selfie addiction .With regards to
number of mega pixel camera preferred for taking
selfie 27 ( 45%) preferred 8 – 16 megapixel for taking
selfie, 20 (33.3%) have 20-24 megapixel,13 (21.7%)
had 32-48 megapixel mobile. With regards to reasons
for taking selfie and 55(91.7%) had the reason of
taking selfie due to capturing the memories for future
and 5 (8.3%) had the reason for mood improvement.
Assessment On Existing Level Of Behaviour On
Selfities Among Adolescents:
The current study identified that among our study
participants, majority of the adolescents with respect
to the domain environment enhancement 41(68.33%)
had moderate behaviour, 13(21.67%) had good
behaviour and 6(10%) had poor behaviour. Regarding
the domain social competition, 27(45%) had moderate
and poor behaviour and 6(10%) had good behaviour.
With regard to domain attention seeking, 29(48.33%)
had moderate behaviour, 24(40%) had poor behaviour
and 7(11.67%) had good behaviour. Considering the
domain mood modification, 27(45%) had moderate
behaviour, 17(28.33%) had good behaviour and
16(26.67%) had poor behaviour. Regarding the
domain self-confidence, 29(46.67%) had moderate
behaviour, 19(31.67%) had good behaviour and
12(20%) had poor behaviour. With respect to the
domain subjective conformity, 28(46.67%) had
moderate behaviour,23(38.33%) had poor behaviour
and 9(15%) had good behaviour. The overall
behaviour revealed that 36(60%) had moderate
behaviour, 15(25%) had poor behaviour and 9(15%)
had good behaviour. ( as depicted in Table :1 and
Figure:1)
Table 1: Frequency And Percentage Distribution On Existing Level Of Behaviour On Selfities Among
Adolescents.
N = 60
Level of Behaviour onSelfities
Poor (≤50%) Moderate (51 – 75%) Good (>75%)
F % F % F %
Environment enhancement 6 10.0 41 68.33 13 21.67
Social competition 27 45.0 27 45.0 6 10.0
Attention seeking 24 40.0 29 48.33 7 11.67
Mood modification 16 26.67 27 45.00 17 28.33
Self-confidence 12 20.00 29 48.33 19 31.67
Subjective conformity 23 38.33 28 46.67 9 15.00
Overall 15 25.00 36 60.00 9 15.00
International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1581
Figure:1 Percentage Distribution On Existing Level Of Behaviour On Selfities Among Adolescents
Taking selfie has become a routine practise among the adolescents in the current secenario. As a part of daily
routine we come across people taking selfie. There are numerousfactors associated behind this new way of acting.
As health care professional it is interestingto studythis advancing trend to obtain a sound understanding of it [14].
Various research studies have identified and reported that, the environments serves a condusive factor in
acquiring and development of excessive substance abuse and behaviours [15].
In the current study, the focus on environmental enhancement by taking selfies is associated with good feeling,
self-expression, memories and trophies. Majority of adolescents with respect to the domain environment
enhancement 41(68.33%) had moderate behaviour with the mean score of 13.58±2.62. Social creativity serves a
crucial role in developing socialcompetition. [16].Social competition is considered as a personality based action.
In ourcurrent study it was identified among adolescents that,45% had moderate and poor behaviour and 10%
had good behaviour.
Many research studies have identified and reported that, attention seeking behavior playsa major role in inflating
a sense of own importance by seeking excessive attention and admiration by an individual from the outside
environment [17]. and these type of individualsinvolve in specific activities to gain the attention from others [18].
It is evident that social media is a popular way to gain attention [19]nd selfie taking behaviour is often associated
by displaying on social media which exhibts the narcissistic behaviour [20].Thus the findings of the present study
identified and concluded that majority of our adolescents 48.33 %had moderate level of attention seeking
behaviour which implies the occurrence of attention seeking is specific to selfitis.
Mood is the individual’s state of mind. Any changes in mood results in altered emotional status. Modifications in
mood declines stress and anxiety and ends up with happiness[21] Researches reported that, modification in
mood can be done by taking selfies to exterminate boredom and to enhance creativity and attractive ways to
demonstrate something. Generally selfitis is considered as the addictive behaviour which has an impact in
changing the mood for best or better or worse [22] Our study findings concluded that , there was a modification
and changes in mood was observed among our adolescents at a moderate level and it revealed that selfie addiction
has a strong association in bringing mood changes in our study participants.
International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1582
Researches identified and reported that, the individuals who are addicted with selifie taking have the concept that
their colleagues and followers in the social are very much enthusiastic in knowing what is going on in their living
by visualising their experiences that are shared. [23] Self exhibition and self-confidence is the sharing of ones
own acheivements including their skills and feelings. In our present study the study participants revelead that,
majority of our adolescents are having moderate level of self-confidence.
Conformity is the changing of ones own behaviour to fit in around a particular group of people. Selfie takers
always have a tendency of getting society acceptance by following specific rules bymanipulating their behaviour
[24]our study results also concluded that, there is a possibility of occurrence of behaviour manipulation among
the adolescents to amoderate level.
Table 2: Assessment of Mean And Standard Deviation On Existing Level of Behaviour OnSelfities
Score Among Adolescents:
The present study identified that, the mean and standard deviation on existing level of behaviour on selfities
among adolescents. The mean score of environment enhancement was 13.58±2.62, social competition
(10.88±3.17), attention seeking (8.17±2.59), mood modification (9.13±2.90), self-confidence (9.75±2.71),
subjective conformity (8.25±2.36). The overall mean score of behaviour on selfities was 59.77±13.88.(as
depticted in Table:2)
N = 60
Existing Level Of Behaviour on Selfities AmongAdolescents Mean S.D
Environment enhancement 13.58 2.62
Social competition 10.88 3.17
Attention seeking 8.17 2.59
Mood modification 9.13 2.90
Self-confidence 9.75 2.71
Subjective conformity 8.25 2.36
Overall 59.77 13.88
Association Between The Level Of Existing Behaviour On Selfities Among Adolescents With Selected
Demographic Variables:
The demographic variable monthly family income (χ2
=10.061, p=0.039) had statistically significant association
with level of behaviour on selfities among adolescents at p<0.05 level respectively and the other demographic
variables had not shown statistically significant association with level of behaviour on selfities among
adolescents.
CONCLUSION
Globally, taking selfie has become a finest diversional
activity among today’s population. The term 'selfie'
higlights the snapping images of oneself to share on
social media networks. To get a perfect snap, the
individual takes dozens of selfie before uploading in
any social media and this tendency later becomes
addictive. Unfortunately any individual’s
involving in these types of practices may experience
psycho social consequences in future including self-
obsession, friendship breakup, psychopathic traits,
low self-esteem, low confidence. The outcome of the
present study identified that, among our adolescent
study participants, there was a moderate level of
behavioural selfitis related to environmentalaspects,
social competition and self-confidence which reflects
the positive performance in their behaviour. In
association with regards to adverse behavioural
aspects related with attention seeking, mood
modification and subjective conformitywas also at the
moderate level among our study group.
ACKNOWLEDGEMNET:
Authors would like to appreciate all the study
participants for their co-operation to complete the
study successfully.
CONFLICT OF INTEREST:
Authors declare no conflict of interest.
FUNDING SUPPORT:
None.
REFERENCES:
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International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470
@ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1583
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Assess the Existing Level of Behaviour on Selfitis among Adolescents

  • 1. International Journal of Trend in Scientific Research and Development (IJTSRD) Volume 6 Issue 6, September-October 2022 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1578 Assess the Existing Level of Behaviour on Selfitis among Adolescents Padma Priya. D1 , Lokeshwaari. S2 , Brisky Jenisha. J2 1 Assistant Professor, Department of Obstetrics and Gynecological Nursing, SIMATS, Thandalam, Tamil Nadu, India 2 BSc Nursing, Saveetha College of Nursing, SIMATS, Thandalam, Tamil Nadu, India ABSTRACT Back Ground: The present study aims to assess the level of behaviour on selfitis among young adolescents .Methods and Materials: The quantitative approach with descriptive research design was adopted for the current study and was conducted at Nazreth matriculation higher secondary school. A total of 60 study participants were recruited by using convenience sampling technique based on the inclusion criteria. The demographic and clinical data was collected by using Selfie Behavioual Scale (SBS Scale) Results: The present study identified that, the mean and standard deviation on existing level of behaviour on selfities among adolescents. The mean score of environment enhancement was 13.58±2.62, social competition (10.88±3.17), attention seeking (8.17±2.59), mood modification (9.13±2.90), self-confidence (9.75±2.71), subjective conformity (8.25±2.36). The overall mean score of behaviour on selfities was 59.77±13.88. Conclusion: The outcomeof the present studyidentified and concluded that, among our adolescent study participants, there was a moderate level of behavioural selfitis related to environmental aspects, social competition and self-confidence which reflects the positive performance in their behaviour. Inassociation with regards to adverse behavioural aspects related with attention seeking, mood modification and subjective conformitywas also at the moderate level among our study group. KEYWORDS: Adolescents, Behaviour, Selfitis How to cite this paper: Padma Priya. D | Lokeshwaari. S | Brisky Jenisha. J "Assess the Existing Level of Behaviour on Selfitis among Adolescents" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456- 6470, Volume-6 | Issue-6, October 2022, pp.1578-1583, URL: www.ijtsrd.com/papers/ijtsrd52047.pdf Copyright © 2022 by author (s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0) INTRODUCTION: Selfies are pictures of oneself that are often taken with a cell phone or digital camera that is held in the hand or supported by a selfie stick. Obsessive selfie-taking has been identified as a mental illness, and numerous clinicians have used the term "selfitis" to describe this condition. Taking selfies is now recognised as a "mental illness" by the American Psychiatric Association (APA). The APA named the condition "Selfitis" and described it as a particular form of obsessive compulsive disorder that involves the urge to take photos of oneself and share them on social media. Additionally, they claimed that this disorder is a coping mechanism people employ to boost their intimacy with others and compensate for their low self-esteem [1]. In fact, one of the most common online pastimes is self-portraiture, especially among teenagers and young people in their college. Lee and Sung (2016) estimate that 93 million selfies are taken daily by smartphone users, while 880 billion images were shared online in 2014. Additionally, teenagers submitted selfies in 30% of allthe images shared on social networking sites (SNS) in 2014 [2]. Some research claim that narcissistic characteristics, such as selfie habit, are also connected. Researchers looked into how narcissism, thoughtfulness, and social attractiveness related to selfie behaviour in terms of utilising selfie-sticks and discovered that selfie-stick users were seen as less socially attractive, moderately narcissistic, and moderately unconsiderate. Claimed that both snappingselfies and being narcissistic are reflected behaviours [3]. Additionally, shooting a selfie involves more than just snapping a picture; it also involves altering the picture's colour and contrast, changing the background, and adding other effects before posting it to a social networking platform. Users are able to view their selfie creations as lovely mirrored selves thanks to these new possibilities and the usage of integrative editing, which has helped to IJTSRD52047
  • 2. International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1579 increase the popularity of taking selfies [4]. In 137 cases between October 2011 and November 2017, there were 259 fatalities caused by taking selfies. India has reported the most occurrences of selfie- related fatalities, followed by Russia (9%), the United States (8%), and Pakistan (6%) 23. Selfies cause deaths for a variety of reasons, with drowning and falls from heights topping the list. Male fatalities are roughly three times higher than female fatalities 24[5]. The American Nurses Association defines Selfitis behaviour as the excessive obsession with taking images of oneself and posting them on social media in order tocompensate for low self-esteem and to close intimacy gaps. Selfitis is a mental illness where a person feels compelled to take endless selfies and share them on social media. Selfie-taking is first amusing, but as time passes and habits form, it eventually turns into an addiction. The American Psychiatric Association claims that Selfitis, or the compulsive taking of selfies, is linked to low self- esteem. Self-esteem is the overall subjective emotional evaluation of a person's attitude toward others and judgement of oneself. Hugh Diamond, an amateurphotographer, was the first to document the benefit therapeutic photography field of mental health in 1914. In 2005, Jim Krause was the first to talk about selfies, and by 2010, the trend had spread widely on social media. Due to the rapid development of social media and smart phones, a new addiction known as "selfie fever" has emerged [6]. A selfie is a self-portrait snapshot uploaded to social networking sites that was taken with a digital camera or smartphone. Selfies and groupies are increasingly common online, especially when posted to social media. Selfies and groupies are the most common images that young people share on social media, according to prior surveys. In recent years, this field of knowledge has drawn more scholarly attention. Even still, the sharing of selfies is a new academic issue. The majority of selfie studies discussed individual differences with selfies[7.By empirically demonstrating the existence of selfitis as a potential behaviour to add to technologically- related mental health problems, Balakrishnan and Griffiths explicitly operationalized it in 2018. They created the Selfitis Behavior Scale (SBS), a psychometric tool that divided peopleinto one of the three groups described in the article's hoax (i.e., borderline, acute, and chronic). Although posting selfies enables people to convey their own self-oriented actions and show their originality and self-importance, Balakrishnan and Griffiths' starting point was the observation that other psycho-social-environmental elements can produce distinct selfie behaviours. The SBS is broken down into six sub-components: mood modification (i.e., to feel better), attention seeking (i.e., to attract attention from others), mood enhancement (i.e.,to feel better), self-confidence (i.e., to feel more positive about oneself), and subjective conformity (i.e., to fit in with one's social group and peers). Environmental enhancement (i.e.,to feel good and show off to others in specific locations), social competition[9]. People utilisevarious social media platforms to satisfy their psychological requirements, therefore in addition to personality features, their decision to use a particular platform and how they behave there will likely be influenced by their psychological reasons. As theyare the more immediate causes of the behaviour, these motivations can be more useful in predicting selfie posting behaviour than personality factors. In their study on the reasons people share selfies, identified four main categories of motivations: attention seeking, communication, archiving, and entertainment[10]. On social networking sites like Facebook, Instagram, and Twitter, selfies are frequently posted. Selfies started out being popular with young people but eventually became more widespread. Time magazine listed the word "selfie" as one of the "top 10 buzzwords" of 2012 by the year's end. Selfies account for 30% of the pictures that people between the ages of 18 and 24 take, according to a 2013 poll commissioned by smartphone and camera manufacturer Samsung[11]. Photographer Jim Krause initially brought up the term "selfie" in 2005, despite the term being overused in the context of dating pictures. Selfies were extremely popular on social media in 2010. Although the habit of posting images to social networks was established in 2000 with the launch of the first social network areas, many people have practised and mastered the art of the selfie throughout time[12]. The Adobo Chronicles website published a news article on March 31, 2014, stating that the APA had classified selfitis as a new mental disease . selfitis is a compulsive want to take images of oneself and publish them on social media in an effort to compensate for low self-esteem and closeness[13]. The objective of the current study is to assess the existing level of behaviour on selfitis among young adolescents and to determine the association between the existing level of behaviour on selfitis among adolescents with demographic variables. METHODS AND MATERIALS Study Design: A quantitative approach with descriptive research design. Study Setting: Nazreth matriculation higher secondary school, Chennai. Ethical Approval: After obtaining the ethical clearance from the Institutional Ethical Committee (IEC) of Saveetha Institute of Medical and Technical Science and a formal permission from the Departmental head of Obstetrics and Gynaecology the
  • 3. International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1580 studywas conducted. Study Participants: Adolescents with both genders aged between 15 to 17 years who are having smart phones, who are able to read, understand and speak tamil and English ,willing to participate were included in the study. Adolescents who are having previous knowledge on selfie addiction and its impact and are not willing to participate were excluded. Sampling Technique: A total of 60 students were recruited based on the inclusion criteria by using convenience sampling technique. Informed Consent: The purpose of the study was explained clearly in depth to each of the study participant and a written informed content was obtained from them. Pre- Assessment: The demographic information was collected by using a self-structured questionnaire followed by that Selfie Behaviour Scale ( SBS) was administered to gather the information regarding the behaviour level on selfitis. RESULTS AND DISCUSSION: Description Of The Demographic Variables Of Adolescents Among 60 study participants, with regards to age majority of the adolescents 60(100%) were aged 18 years, with regards to gender 36(60%) were female and 24 (40%) were male , with regards to religion 48(80%) were Hindus, 9 (15%) were Christians and 3 (5%) were Muslims, With regards to number of siblings 32(53.4%) had one sibling,17 (28.3%) hadtwo or more siblings, and 11 (18.3%) had no siblings, with regards to geographical area 58(96.7%) were residing at rural area and 2 (3.3%) were residing at urban area. With regards to monthly income 29 (48.3%) had monthly family income of below 20000, 28 (46.7%) had monthly income of 20001 to 40,000, and 3 (5%) had monthlyincome of above 40,0000. Withregards to type of mobile phone 56(93.3%) were using smart phone,1 (1.7%) featured phone ,3 ( 5%) had basic phones. With regards to previous knowledge about selfie addiction, 31(51.7%) had previous knowledge about selfie addiction and 29 (48.3%) had 27(45%) no knowledge about selfie addiction .With regards to number of mega pixel camera preferred for taking selfie 27 ( 45%) preferred 8 – 16 megapixel for taking selfie, 20 (33.3%) have 20-24 megapixel,13 (21.7%) had 32-48 megapixel mobile. With regards to reasons for taking selfie and 55(91.7%) had the reason of taking selfie due to capturing the memories for future and 5 (8.3%) had the reason for mood improvement. Assessment On Existing Level Of Behaviour On Selfities Among Adolescents: The current study identified that among our study participants, majority of the adolescents with respect to the domain environment enhancement 41(68.33%) had moderate behaviour, 13(21.67%) had good behaviour and 6(10%) had poor behaviour. Regarding the domain social competition, 27(45%) had moderate and poor behaviour and 6(10%) had good behaviour. With regard to domain attention seeking, 29(48.33%) had moderate behaviour, 24(40%) had poor behaviour and 7(11.67%) had good behaviour. Considering the domain mood modification, 27(45%) had moderate behaviour, 17(28.33%) had good behaviour and 16(26.67%) had poor behaviour. Regarding the domain self-confidence, 29(46.67%) had moderate behaviour, 19(31.67%) had good behaviour and 12(20%) had poor behaviour. With respect to the domain subjective conformity, 28(46.67%) had moderate behaviour,23(38.33%) had poor behaviour and 9(15%) had good behaviour. The overall behaviour revealed that 36(60%) had moderate behaviour, 15(25%) had poor behaviour and 9(15%) had good behaviour. ( as depicted in Table :1 and Figure:1) Table 1: Frequency And Percentage Distribution On Existing Level Of Behaviour On Selfities Among Adolescents. N = 60 Level of Behaviour onSelfities Poor (≤50%) Moderate (51 – 75%) Good (>75%) F % F % F % Environment enhancement 6 10.0 41 68.33 13 21.67 Social competition 27 45.0 27 45.0 6 10.0 Attention seeking 24 40.0 29 48.33 7 11.67 Mood modification 16 26.67 27 45.00 17 28.33 Self-confidence 12 20.00 29 48.33 19 31.67 Subjective conformity 23 38.33 28 46.67 9 15.00 Overall 15 25.00 36 60.00 9 15.00
  • 4. International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1581 Figure:1 Percentage Distribution On Existing Level Of Behaviour On Selfities Among Adolescents Taking selfie has become a routine practise among the adolescents in the current secenario. As a part of daily routine we come across people taking selfie. There are numerousfactors associated behind this new way of acting. As health care professional it is interestingto studythis advancing trend to obtain a sound understanding of it [14]. Various research studies have identified and reported that, the environments serves a condusive factor in acquiring and development of excessive substance abuse and behaviours [15]. In the current study, the focus on environmental enhancement by taking selfies is associated with good feeling, self-expression, memories and trophies. Majority of adolescents with respect to the domain environment enhancement 41(68.33%) had moderate behaviour with the mean score of 13.58±2.62. Social creativity serves a crucial role in developing socialcompetition. [16].Social competition is considered as a personality based action. In ourcurrent study it was identified among adolescents that,45% had moderate and poor behaviour and 10% had good behaviour. Many research studies have identified and reported that, attention seeking behavior playsa major role in inflating a sense of own importance by seeking excessive attention and admiration by an individual from the outside environment [17]. and these type of individualsinvolve in specific activities to gain the attention from others [18]. It is evident that social media is a popular way to gain attention [19]nd selfie taking behaviour is often associated by displaying on social media which exhibts the narcissistic behaviour [20].Thus the findings of the present study identified and concluded that majority of our adolescents 48.33 %had moderate level of attention seeking behaviour which implies the occurrence of attention seeking is specific to selfitis. Mood is the individual’s state of mind. Any changes in mood results in altered emotional status. Modifications in mood declines stress and anxiety and ends up with happiness[21] Researches reported that, modification in mood can be done by taking selfies to exterminate boredom and to enhance creativity and attractive ways to demonstrate something. Generally selfitis is considered as the addictive behaviour which has an impact in changing the mood for best or better or worse [22] Our study findings concluded that , there was a modification and changes in mood was observed among our adolescents at a moderate level and it revealed that selfie addiction has a strong association in bringing mood changes in our study participants.
  • 5. International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1582 Researches identified and reported that, the individuals who are addicted with selifie taking have the concept that their colleagues and followers in the social are very much enthusiastic in knowing what is going on in their living by visualising their experiences that are shared. [23] Self exhibition and self-confidence is the sharing of ones own acheivements including their skills and feelings. In our present study the study participants revelead that, majority of our adolescents are having moderate level of self-confidence. Conformity is the changing of ones own behaviour to fit in around a particular group of people. Selfie takers always have a tendency of getting society acceptance by following specific rules bymanipulating their behaviour [24]our study results also concluded that, there is a possibility of occurrence of behaviour manipulation among the adolescents to amoderate level. Table 2: Assessment of Mean And Standard Deviation On Existing Level of Behaviour OnSelfities Score Among Adolescents: The present study identified that, the mean and standard deviation on existing level of behaviour on selfities among adolescents. The mean score of environment enhancement was 13.58±2.62, social competition (10.88±3.17), attention seeking (8.17±2.59), mood modification (9.13±2.90), self-confidence (9.75±2.71), subjective conformity (8.25±2.36). The overall mean score of behaviour on selfities was 59.77±13.88.(as depticted in Table:2) N = 60 Existing Level Of Behaviour on Selfities AmongAdolescents Mean S.D Environment enhancement 13.58 2.62 Social competition 10.88 3.17 Attention seeking 8.17 2.59 Mood modification 9.13 2.90 Self-confidence 9.75 2.71 Subjective conformity 8.25 2.36 Overall 59.77 13.88 Association Between The Level Of Existing Behaviour On Selfities Among Adolescents With Selected Demographic Variables: The demographic variable monthly family income (χ2 =10.061, p=0.039) had statistically significant association with level of behaviour on selfities among adolescents at p<0.05 level respectively and the other demographic variables had not shown statistically significant association with level of behaviour on selfities among adolescents. CONCLUSION Globally, taking selfie has become a finest diversional activity among today’s population. The term 'selfie' higlights the snapping images of oneself to share on social media networks. To get a perfect snap, the individual takes dozens of selfie before uploading in any social media and this tendency later becomes addictive. Unfortunately any individual’s involving in these types of practices may experience psycho social consequences in future including self- obsession, friendship breakup, psychopathic traits, low self-esteem, low confidence. The outcome of the present study identified that, among our adolescent study participants, there was a moderate level of behavioural selfitis related to environmentalaspects, social competition and self-confidence which reflects the positive performance in their behaviour. In association with regards to adverse behavioural aspects related with attention seeking, mood modification and subjective conformitywas also at the moderate level among our study group. ACKNOWLEDGEMNET: Authors would like to appreciate all the study participants for their co-operation to complete the study successfully. CONFLICT OF INTEREST: Authors declare no conflict of interest. FUNDING SUPPORT: None. REFERENCES: [1] Sonalika, S. (2018). An Exploratory Study to Assess the Knowledge regarding Selfitisamong Adolescents in selected Colleges of Bhubaneswar, Odisha with a view to develop information pamphlet. International Journal of Advances in Nursing Management, 6(1), 57-61. [2] Boursier, V., & Manna, V. (2018). Selfie expectancies among adolescents: Construction and validation of an instrument to assess expectancies toward selfies among boys and girls. Frontiers in psychology, 9, 839.
  • 6. International Journal of Trend in Scientific Research and Development @ www.ijtsrd.com eISSN: 2456-6470 @ IJTSRD | Unique Paper ID – IJTSRD52047 | Volume – 6 | Issue – 6 | September-October 2022 Page 1583 [3] Balakrishnan, J., & Griffiths, M. D. (2018). An exploratory study of “selfitis” and the development of the Selfitis Behavior Scale. International journal of mental health and addiction, 16(3), 722-736. [4] Sanadi, M. Z. A., & Gamare, M. P. ASSESS THE LEVEL OF KNOWLEDGE TOWARDS SELFIE ADDICTION AND IMPACT OF AMONG ADOLESCENTS. IN A VIEW TO PREPARE AN INFORMATIONAL BOOKLET. [5] Devi, N. M. (2022). A Descriptive Study to Assess the Level of Selfitis Behaviour among the Undergraduate Students in a Selected College of Greater Noida, UP. depression, 15(1). [6] Ansari, J. A. N., & Azhar, M. Predicting Selfie- Posting Behavior Through Self- Esteem, Narcissism And Exhibitionism Among Indian Young Youth. [7] Nagalingam, S., Arumugam, B., & Preethy, S. P. (2019). Selfie addiction: the prodigious self- portraits. [8] Monacis, L., Griffiths, M. D., Limone, P., Sinatra, M., & Servidio, R. (2020). Selfitis behavior: Assessing the Italian version of the Selfitis Behavior Scale and its mediatingrole in the relationship of dark traits with social media addiction. International Journal of Environmental Research and Public Health, 17(16), 5738. [9] Chaudhari, B. L., Patil, J. K., Kadiani, A., Chaudhury, S., & Saldanha, D. (2019). Correlation of motivations for selfie-posting behavior with personality traits. Industrial psychiatry journal, 28(1), 123 [10] Saroshe, S., Banseria, R., Dixit, S., & Patidar, A. (2016). Assessment of selfie syndrome among the professional students of a cosmopolitan city of central India: A cross- sectional study. International Journal of Preventive and Public Health Sciences, 2(2), 1-4. [11] Singh, V., & Yadav, A. (2018). A study to assess the selfitis behaviour and selfie syndrome (level of selfitis) among the nursing students. Int J Med Res Rev, 6(08), 452-457. [12] Devi, N. M. (2022). A Descriptive Study to Assess the Level of Selfitis Behaviour among the Undergraduate Students in a Selected College of Greater Noida, UP. depression, 15(1). [13] Ajonijebu, D. C., Abboussi, O., Russell, V. A., Mabandla, M. V., & Daniels, W. M. (2017). Epigenetics: a link between addiction and social environment. Cellular and Molecular Life Sciences, 74(15), 2735-2747. [14] Godasi, G. R., Donthu, R. K., Mohammed, A. S., Pasam, R. S., & Subramanyam, R. K. M. (2021). Attitudes toward psychiatrists, psychiatric medications, and mental illness among medical undergraduates: A cross- sectional study. Indian Journal of Social Psychiatry, 37(2), 212. [15] Ajonijebu, D. C., Abboussi, O., Russell, V. A., Mabandla, M. V., & Daniels, W. M. (2017). Epigenetics: a link between addiction and social environment. Cellular and Molecular Life Sciences, 74(15), 2735-2747. [16] Bowen, S., Chawla, N., Collins, S. E., Witkiewitz, K., Hsu, S., Grow, J., . . . & Marlatt, (2009). Mindfulness-based relapse prevention for substance use disorders: A pilot efficacy trial. Substance abuse, 30(4), 295-305. [17] Twenge, J. M., Baumeister, R. F., DeWall, C. N., Ciarocco, N. J., & Bartels, J. M. (2007). Social exclusion decreases prosocial behavior. Journal of personality andsocial psychology, 92(1), 56. [18] Buss, D. M., & Chiodo, L. M. (1991). Narcissistic acts in everyday life. Journal of personality, 59(2), 179-215. [19] Lee, C. S., & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in human behavior, 28(2), 331-339. [20] Seidman, G. (2013). Self-presentation and belonging on Facebook: How personality influences social media use and motivations. Personality and individual differences, 54(3), 402-407. [21] Haque, R. (2020). Does Selfitis Exist?: ‘Development of a Selfitis Behavioral Scale’. Development of a Selfitis Behavioral Scale’(August 22, 2020). [22] Griffiths, M. (2005). A ‘components’ model of addiction within a biopsychosocial framework. Journal of Substance use, 10(4), 191-197. [23] Wickel, T. M. (2015). Narcissism and social networking sites: the act of takingselfies. Elon journal of undergraduate research in communications, 6(1). [24] Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual review of psychology, 55(1), 591-621.