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Assessment item 3
Assignment 3
Value: 20%
Due date: 28-Sep-2015
Length: Minimum 1,500 words and Maximum 2,000 words
Submission method options
Alternative submission method
Task
Instructions
Choose one ethical issue arising from the use of ICT that has
been reported in the press in
the last one year, and discuss it in depth. Show why or how the
technology creates or contributes to the
problem. Produce an article, discussing both sides of the issue
(pros and cons) drawing on both
technical and philosophical literature. In addition, argue for
your own view of the matter, giving your
reasons for your point of view and showing why you believe
that they are better than opposing views.
You will be assessed on your ability to reason, analyse and
present cogent argument for the particular
case. You should outline the main statement you wish to make
about your chosen ethical issue along
with your reasons and others’ objections to it. You may use any
appropriate technique to set out the
basic structure of your article.
Examples
1. In the recent years there have been considerable discussions
on Internet content regulation. In an
examination of this issue, you may like to present a discussion
of the pros and cons of censorship in
general, and how these general principles apply to the Internet,
and also some of the technical
issues associated with Internet content regulation. Your main
focus statements could be, for example:
Internet content ought to be regulated (alternatively, Internet
content ought not to be regulated);
information wants to be free and Content regulation is just
censorship under another name.
2. Privacy is a perennial issue. Hardly a week passes without
some report in the press about something
that is causing concern, whether it be new data manipulation
tools, online social media, search
engines, new legislation, or whatever. Your main focus
statements could be, for example: privacy on
the internet ought to be protected; both government and relevant
industry sector should come
together to ensure personal privacy on the internet. There are of
course many other arguments that
could be presented about the issue of privacy.
You are required to submit the following:
A comprehensive and coherent article containing your critical
analysis of the ICT related ethical
issue.
Your article should present:
- the main point(s) of the issue.
- the pros and cons for the main point(s) (your reasons and
objections as well as those of others)
including a critique of the effectiveness of the arguments
presented.
- conclusions logically drawn from the analysis presented.
the ethics technique worksheet you used to form the basis of
your analysis.
Online submission via Turnitin is required for this assignment.
Rationale
This assignment relates to the following subject learning
outcomes:
be able to discuss various philosophical theories of ethics and
how these relate to the ethical and
legal issues raised by current practices involving ICT;
be able to apply ethical theories and concepts to analyse ICT
related ethical dilemmas;
Depending on the ethical scenario chosen, the assignment also
relates to one or more of the following
subject learning outcomes:
be able to discuss professionalism and professional
responsibility in the context of the ICT
profession;
be able to critically analyse and apply the various concepts of
professional ethics;
be able to critique ethical issues related to privacy, intellectual
property and regulating the
cyberspace;
be able to analyse and evaluate social and work related ethical
issues and principles.
Marking criteria
CRITERIA STANDARDS
FL PS CR DI HD
1. Description of
scenario to be
analysed
Marks: 10
Major omissions. Description of the
scenario to be
analysed has been
presented. Some
omissions.
Mostly clear and
comprehensive
description of the
scenario to be
analysed. Some
omissions.
Mostly clear and
comprehensive
description of the
scenario to be
analysed.
Clear and
comprehensive
description of the
scenario to be
analysed.
2. Identification of
relevant ethical
issue(s)
Marks: 10
Major omissions. Ethical issues
involved in the
chosen scenario
identified and
introduced. Some
omissions.
Ethical issues
involved in the
chosen scenario
clearly identified
and introduced.
Some omissions.
All ethical issues
involved in the
chosen scenario
clearly identified and
introduced. Minor
omissions only.
All ethical issues
involved in the
chosen scenario
clearly identified and
introduced.
3. Evidence of
research
Marks: 25
Either no evidence of
literature being consulted
or irrelevant to the
assignment set.
Literature is
presented
uncritically, in a
purely descriptive
way and indicates
limitations of
understanding.
Referencing style
mostly correctly
used. Some errors.
Clear evidence
and application of
readings relevant
to the subject;
uses indicative
texts identified.
Referencing style
mostly correctly
used. Minor errors
only.
Able to critically
appraise the
literature and theory
gained from variety
of sources,
developing own
ideas in the process.
Referencing style
correctly used.
Developed and
justified own ideas
based on a wide
range of sources
which have been
thoroughly analysed,
applied and
discussed.
Referencing style
correctly used.
4. Reasoning/Analysis
(subdivided as
follows)
Marks: 45
- Knowledge and
application of ethical
principles
Marks: 20
Major omissions. Relevant ethical
theories are applied
to substantiate
arguments. Some
omissions.
Relevant ethical
theories are
appropriately
applied to
substantiate
arguments. Some
omissions.
All relevant ethical
theories are mostly
appropriately applied
to substantiate
arguments. Minor
omissions only.
All relevant ethical
theories are
appropriately applied
to substantiate
arguments.
- Balance of pros and
cons in arguments
Marks: 15
Major omissions. Pros and cons in
arguments are
presented. Some
omissions.
Pros and cons in
arguments are
mostly
appropriately
balanced. Some
omissions.
Pros and cons in
arguments are
mostly correctly
presented and are
appropriately
balanced. Minor
omissions only.
Pros and cons in
arguments are
correctly presented
and are appropriately
balanced.
- Coherence and
logical presentation
of ethics
technique worksheet
Marks: 10
Major omissions The Ethics
Technique
Worksheet is
presented in the
Appendix. Some
omissions.
The Ethics
Technique
Worksheet is
mostly complete
and correctly
presented in the
Appendix. Some
omissions.
The Ethics
Technique
Worksheet is mostly
complete and
correctly presented
in the Appendix. Very
minor omissions
only.
The Ethics Technique
Worksheet is
complete and
correctly presented in
the Appendix.
5. Presentation
(including title,
subheadings, 1 1/2
spacing, paragraphs)
and grammar and
spelling.
Writing style not fluent or
well-organised, and
many grammatical and
spelling mistakes.
Writing style not
always fluent or well
organised and
grammar and
spelling contain
errors.
(Value: 10%)
Mostly fluent
writing style
appropriate to the
assignment with
mostly accurate
grammar and
spelling. Minor
Mostly Fluent writing
style appropriate to
assignment with
accurate grammar
and spelling.
Fluent writing style
appropriate to the
assignment with
accurate grammar
and spelling.
Marks: 10 omissions only.
Total marks: 100
ITC 331- Ethics and Professional Practice
Assignment 2
ITC 331- Ethics and Professional Practice
“Facebook Tells people Where You
Are”
Facebook is a free social networking service that lunched in
February 2004 has over one
billion active users by September 2012. It lets a user to create
profile and add others as a
friend and share photos, messages and other information’s.
(“Facebook,” n.d.) Since the
lunch of the Facebook it has raised many privacy issues. As the
networking site keep
introducing new features to keep them up more interesting and
lucrative new privacy issues
are arising as well. One of their new feature is “Places”. It is a
feature that allows users to
share their physical locations with their Facebook friends. It
also lets them to identify friend’s
locations and visited places weather they have visited or not.
Wherever they go they can use
‘check in’ options which tells the location they have checked in
as well as they can tag their
friends which shows who they have checked in with. Even
though, if they do not check in a
place with a friend they can still tag them which shows they are
with that friends. (Fowler,
2010) Moreover, users can look through nearby venues,
markets, restaurants, shops etc to
find out what other friends are around.
This features raised a great privacy concern to many
organisations and individuals as it can
be a great threat to individual’s security as well as a great
concern of individual’s privacy.
(Kiss, 2010) As any user can tag any of their friends and share
their location with other
friends on Facebook without tagged users consent. This feature
may jeopardize the tagged
persons privacy as well as security. Moreover, they do not even
have to be physically with
the friend to be tagged which is another huge issue of the
feature. This can be used to
embarrass or harm ones good reputations. Even though, users
agreed to the Facebook policy
and lawfully they are not doing anything illegal, but it is very
unethical as when people lose
their privacy in the society and sometimes exposed their private
life to others that they do not
want to be seen by others. On the other hand, many advertising
companies are using the
shared data without users consent which are being collected
from Facebook and those data
has been using in advertisement purposes. Another issue is the
same data are being used to
monitor user’s activities by individuals and by organisations.
Even though, Facebook claims
that the default setting of the feature is ‘friend only’ which
means the information will be
shared only with the friends by default. Users can remove the
tag later on if they do not want
to share the information. So, they have certain controls over the
feature. However, according
to the Electronic Privacy Information Centre and the American
Civil Liberties Union of
ITC 331- Ethics and Professional Practice
Northern California said the control of the privacy settings of
the feature is not enough to
minimize risks and privacy concerns. They also stated Facebook
should provide a clear
privacy settings of “don’t allow” option when a friend first tag
another friend rather than
allowing them to tag in the first place and later remove the tag.
(Fowler, 2010) This feature is
directly or indirectly bringing harm to users which have impact
on society as well.
Before analysing the ethical issues and implications, it is
important to define what privacy is
and how it could be violated? “Privacy is the ability of an
individual or group to seclude
themselves or information about themselves and thereby reveal
themselves selectively”. Even
though, it may varies culture to culture but in general it is ones
right to disclose themselves
from others what they think its personal and would be defended
if shared. It is a choice of
sharing, storing and a way of leading that will not worry others
life. ("Privacy", 2011) So,
when someone’s personal information’s, life style or certain
information that they would not
want to be shared but somehow reveals by someone to others or
something that reveals
without their consent is violation of one’s privacy. According to
Deontology, “It is the study
of duties and rights. It focuses on the fundamental of human
rights and the various entities
responsibilities towards these rights: right to know, right to
privacy and right to property”
(Tavani, 2007). When Facebook shares user’s locations and
places they have visited, it is
actually violating user’s privacy even though users agreed on
some extent. User’s
information’s are their property and that cannot be shared with
third party without their
consent.
According to utilitarianism, “It is when the action benefits all
parties such as customer and
company plus the action is right if the benefit outweigh the
overall cost involved” (Tavani,
2007). Even though the feature benefits both companies and
users but it is still a concern of
privacy issue for many others. If most of the people are happy
with the action and according
to utilitarianism the action is right, however, lack of knowledge
on the consequences of the
action and desire of getting few benefits are few reasons behind
their acceptance. On the
other hand, Facebook is playing an egoism role here as it
maximise their benefits in various
ways while they ignore users privacy and security.
According to Kant’s categorical imperative “never treat people
merely as a means to an end
but as an end in themselves (respect others)” (Tavani, 2007).
Some of the information that
shared by the feature may not be disrespect for some but may be
disrespect for many others.
ITC 331- Ethics and Professional Practice
People do not want to be tagged in everything they do with their
friends and sometimes they
might be harmful for their self respects or even at workplaces.
From the ethical analysis, it is obvious that this new feature that
Facebook has introduced has
privacy issues that may not be illegal but in many cases it is not
ethical. Therefore, certain
action needs to be taken to address the issue. Such as, Facebook
may completely remove the
feature for the overall wellbeing of the society as well as
minimize the privacy issues. It can
give user absolute control over their privacy setting. Moreover,
they need to monitor the
whole feature to make sure people’s privacy is not being
invaded. People need to be educated
as well. They should know how to control the privacy and the
importance of it as well as the
consequences of losing privacy in this information world. If
more people get educated the
more people will be concern about their privacy and they will
act according to what’s best for
them. Facebook needs to be more honest when it comes to store
and share customer’s
information. They should not share customer information with
third party for advertisement
purposes. There should be strict law regarding sharing customer
information’s with third
parties.
There are number of things can be done to safeguard people’s
privacy. Now the question is
what are the options Facebook may follow to address this
situation? They can remove the
feature or give more control to users over privacy setting as
well as educate them on the best
use of privacy settings. However, many will argue that
removing the feature is not right
solution as it does have many benefits. Such as, people can find
other friends around them, it
may assist to track or monitor people that may be good for
society. In a large location where
it is hard to find friends, this feature may help to find them
easily. (Kirschner, 2010) But
when it comes to privacy it is more ethical to address the
situation in a way that it would not
grow in future. It’s like rather than cutting a tree from the top
every day, cut the root.
To make both parties happy, I would recommend the second
option which is giving users
absolute control over privacy settings and educate them. Users
should be able to set their
privacy settings “don’t allow” tagging, controlling over timeline
location history as well as
educating users so that they can decide how they would
appropriately use it. This is a better
solution for both users and Facebook company as the company
can still implement the feature
without compromising the privacy of users where else users
would be happy as well as they
will choose to use it or not. Moreover, user’s that doesn’t want
to be tagged they could avoid
ITC 331- Ethics and Professional Practice
being tagged by friends. More users will be aware of the
implications of this feature as well
by being educated of the features pros and cons.
To sum up, it is very important to understand technology is to
serve human being not the
other way round. If any technological advancement has bad
impact on society weather it is
ethical or unethical, legal or illegal it should be illuminated for
the betterment of the society.
If that is not possible then it should be addressed carefully to
minimize the bad affect of it
whether it is security, privacy or any other issues. So does,
Facebooks new feature “Places”
needs to be addressed seriously to confirm that technology is
still serving the humanity for
their betterment, not the other way round.
ITC 331- Ethics and Professional Practice
Bibliography:
Fowler, G. A. (2010). Facebook Fights Privacy Concerns. In
The Wall Street Journal. Retrieved from
http://online.wsj.com/article/SB10001424052748703579804575
441871011613474.html
Kirschner, J. (2010). Facebook Places Tells Friends Where You
Are - Here's How it Works. In
Techlicious. Retrieved from
http://www.techlicious.com/blog/facebook-places-tells-friends-
where-you-are-heres-how- it-works/
Kiss, J. (2010). Facebook Places Location Tool Unveiled,
Sparking Fresh Privacy Concerns. The
Guardian. Retrieved from
http://www.guardian.co.uk/technology/2010/aug/19/facebook-
places-location-tool-unveiled
Tavani, H. T. (2007). Ethics and Technology: Ethical issues in
an age of information and
communication technology. Hoboken: John Willey.
unknown. (2011). Privacy. In Wikipedia, The Free
Encyclopedia. Retrieved from
http://en.wikipedia.org/wiki/Privacy
unknown. (n.d). Facebook. In Wikipedia, The Free
Encyclopedia. Retrieved from
http://en.wikipedia.org/wiki/Facebook
ITC 331- Ethics and Professional Practice
Ethics Technique
1) What is going on?
Facebook has introduced a new feature which they named
‘Places’. It lets people to share
with others their location and places they have visited. This
feature raises lot of concerns
regarding user’s privacy.
2) What are the facts?
• The new features that Facebook has introduced allow users to
share their locations
and places they have visited.
• It raises issue about user’s privacy.
• Advertiser using users information without their consent
• It has been using to monitor users activity without users
authorisation.
• Facebook claims the default setting of the feature is ‘Friend’
which means the
information will be shared only with friends by default.
3) What are the issues?
• Violating others privacy even though lawfully it’s not illegal.
• Sharing unauthorised information with third parties.
• Unauthorised monitoring.
4) Who is affected?
• Facebook users.
5) What are the ethical issues and implications?
• “Deontology is the study of duties and rights. It focuses on the
fundamental of human
rights and the various entities responsibilities towards these
rights: right to know,
right to privacy and right to property” (Tavani, 2007)
• When Facebooks shares user’s locations and visiting places it
is violating user’s
privacy even though users agreed on some extent.
• User’s information’s are user’s property and that cannot be
shared with third party
without their consent.
• “Utilitarianism is when the action benefits all parties such as
customer and company
plus the action is right if the benefit outweigh the overall cost
involved” (Tavani,
2007)
• Even though the feature benefits both companies and users but
it is still a concern of
privacy issue for many others. May be maximum people are
happy with the action
and according to utilitarianism the action is right. However,
lack of knowledge on the
consequences of the action and desire of getting few benefits
are few reasons behind
their acceptance. On the other hand, Facebook is playing an
egoism role here as it
maximise their benefits in various ways.
ITC 331- Ethics and Professional Practice
• According to Kant’s categorical imperative “never treat people
merely as a means to
an end but as an end in themselves (respect others)”.
• Some of the information that shared by the feature may not be
disrespect for some but
may be disrespect for many others. People do not want to be
tagged in everything’s
they do with their friends and some are harmful for their self
respect.
6) What can be done about it?
• Facebook can completely remove the feature or give users
more control over privacy
setting.
• They should educate users regarding strong security settings
and its importance and
consequences.
• They should avoid sharing data with third parties for any kind
of advertisement
purpose or monitoring purpose without users consent.
7) What options are there?
• Completely remove the feature from the Facebook.
• Give users absolute control over privacy settings.
• Educate users.
8) Which option is best and why?
Giving users absolute control over privacy settings and
educating them is the best solution to
address this ethical issue. It will make both parties happy.
Facebook can still have the feature
where users get more privacy control and being educated will
assist them to aware of their
privacy and rights.
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Assessment item 3Assignment 3Value 20Due date 28-Se.docx

  • 1. Assessment item 3 Assignment 3 Value: 20% Due date: 28-Sep-2015 Length: Minimum 1,500 words and Maximum 2,000 words Submission method options Alternative submission method Task Instructions Choose one ethical issue arising from the use of ICT that has been reported in the press in the last one year, and discuss it in depth. Show why or how the technology creates or contributes to the problem. Produce an article, discussing both sides of the issue (pros and cons) drawing on both technical and philosophical literature. In addition, argue for your own view of the matter, giving your reasons for your point of view and showing why you believe that they are better than opposing views. You will be assessed on your ability to reason, analyse and present cogent argument for the particular case. You should outline the main statement you wish to make about your chosen ethical issue along with your reasons and others’ objections to it. You may use any appropriate technique to set out the basic structure of your article.
  • 2. Examples 1. In the recent years there have been considerable discussions on Internet content regulation. In an examination of this issue, you may like to present a discussion of the pros and cons of censorship in general, and how these general principles apply to the Internet, and also some of the technical issues associated with Internet content regulation. Your main focus statements could be, for example: Internet content ought to be regulated (alternatively, Internet content ought not to be regulated); information wants to be free and Content regulation is just censorship under another name. 2. Privacy is a perennial issue. Hardly a week passes without some report in the press about something that is causing concern, whether it be new data manipulation tools, online social media, search engines, new legislation, or whatever. Your main focus statements could be, for example: privacy on the internet ought to be protected; both government and relevant industry sector should come together to ensure personal privacy on the internet. There are of course many other arguments that could be presented about the issue of privacy. You are required to submit the following: A comprehensive and coherent article containing your critical analysis of the ICT related ethical issue. Your article should present: - the main point(s) of the issue.
  • 3. - the pros and cons for the main point(s) (your reasons and objections as well as those of others) including a critique of the effectiveness of the arguments presented. - conclusions logically drawn from the analysis presented. the ethics technique worksheet you used to form the basis of your analysis. Online submission via Turnitin is required for this assignment. Rationale This assignment relates to the following subject learning outcomes: be able to discuss various philosophical theories of ethics and how these relate to the ethical and legal issues raised by current practices involving ICT; be able to apply ethical theories and concepts to analyse ICT related ethical dilemmas; Depending on the ethical scenario chosen, the assignment also relates to one or more of the following subject learning outcomes: be able to discuss professionalism and professional responsibility in the context of the ICT profession; be able to critically analyse and apply the various concepts of professional ethics; be able to critique ethical issues related to privacy, intellectual
  • 4. property and regulating the cyberspace; be able to analyse and evaluate social and work related ethical issues and principles. Marking criteria CRITERIA STANDARDS FL PS CR DI HD 1. Description of scenario to be analysed Marks: 10 Major omissions. Description of the scenario to be analysed has been presented. Some omissions. Mostly clear and comprehensive description of the scenario to be analysed. Some omissions. Mostly clear and comprehensive description of the scenario to be analysed. Clear and
  • 5. comprehensive description of the scenario to be analysed. 2. Identification of relevant ethical issue(s) Marks: 10 Major omissions. Ethical issues involved in the chosen scenario identified and introduced. Some omissions. Ethical issues involved in the chosen scenario clearly identified and introduced. Some omissions. All ethical issues involved in the chosen scenario clearly identified and introduced. Minor omissions only. All ethical issues involved in the
  • 6. chosen scenario clearly identified and introduced. 3. Evidence of research Marks: 25 Either no evidence of literature being consulted or irrelevant to the assignment set. Literature is presented uncritically, in a purely descriptive way and indicates limitations of understanding. Referencing style mostly correctly used. Some errors. Clear evidence and application of readings relevant to the subject; uses indicative texts identified. Referencing style mostly correctly used. Minor errors only.
  • 7. Able to critically appraise the literature and theory gained from variety of sources, developing own ideas in the process. Referencing style correctly used. Developed and justified own ideas based on a wide range of sources which have been thoroughly analysed, applied and discussed. Referencing style correctly used. 4. Reasoning/Analysis (subdivided as follows) Marks: 45 - Knowledge and application of ethical principles Marks: 20
  • 8. Major omissions. Relevant ethical theories are applied to substantiate arguments. Some omissions. Relevant ethical theories are appropriately applied to substantiate arguments. Some omissions. All relevant ethical theories are mostly appropriately applied to substantiate arguments. Minor omissions only. All relevant ethical theories are appropriately applied to substantiate arguments. - Balance of pros and cons in arguments Marks: 15 Major omissions. Pros and cons in arguments are presented. Some omissions.
  • 9. Pros and cons in arguments are mostly appropriately balanced. Some omissions. Pros and cons in arguments are mostly correctly presented and are appropriately balanced. Minor omissions only. Pros and cons in arguments are correctly presented and are appropriately balanced. - Coherence and logical presentation of ethics technique worksheet Marks: 10 Major omissions The Ethics Technique Worksheet is presented in the Appendix. Some omissions.
  • 10. The Ethics Technique Worksheet is mostly complete and correctly presented in the Appendix. Some omissions. The Ethics Technique Worksheet is mostly complete and correctly presented in the Appendix. Very minor omissions only. The Ethics Technique Worksheet is complete and correctly presented in the Appendix. 5. Presentation (including title, subheadings, 1 1/2 spacing, paragraphs) and grammar and spelling. Writing style not fluent or well-organised, and many grammatical and spelling mistakes.
  • 11. Writing style not always fluent or well organised and grammar and spelling contain errors. (Value: 10%) Mostly fluent writing style appropriate to the assignment with mostly accurate grammar and spelling. Minor Mostly Fluent writing style appropriate to assignment with accurate grammar and spelling. Fluent writing style appropriate to the assignment with accurate grammar and spelling. Marks: 10 omissions only. Total marks: 100
  • 12. ITC 331- Ethics and Professional Practice Assignment 2 ITC 331- Ethics and Professional Practice “Facebook Tells people Where You Are” Facebook is a free social networking service that lunched in February 2004 has over one
  • 13. billion active users by September 2012. It lets a user to create profile and add others as a friend and share photos, messages and other information’s. (“Facebook,” n.d.) Since the lunch of the Facebook it has raised many privacy issues. As the networking site keep introducing new features to keep them up more interesting and lucrative new privacy issues are arising as well. One of their new feature is “Places”. It is a feature that allows users to share their physical locations with their Facebook friends. It also lets them to identify friend’s locations and visited places weather they have visited or not. Wherever they go they can use ‘check in’ options which tells the location they have checked in as well as they can tag their friends which shows who they have checked in with. Even though, if they do not check in a place with a friend they can still tag them which shows they are with that friends. (Fowler, 2010) Moreover, users can look through nearby venues, markets, restaurants, shops etc to find out what other friends are around. This features raised a great privacy concern to many
  • 14. organisations and individuals as it can be a great threat to individual’s security as well as a great concern of individual’s privacy. (Kiss, 2010) As any user can tag any of their friends and share their location with other friends on Facebook without tagged users consent. This feature may jeopardize the tagged persons privacy as well as security. Moreover, they do not even have to be physically with the friend to be tagged which is another huge issue of the feature. This can be used to embarrass or harm ones good reputations. Even though, users agreed to the Facebook policy and lawfully they are not doing anything illegal, but it is very unethical as when people lose their privacy in the society and sometimes exposed their private life to others that they do not want to be seen by others. On the other hand, many advertising companies are using the shared data without users consent which are being collected from Facebook and those data has been using in advertisement purposes. Another issue is the same data are being used to monitor user’s activities by individuals and by organisations.
  • 15. Even though, Facebook claims that the default setting of the feature is ‘friend only’ which means the information will be shared only with the friends by default. Users can remove the tag later on if they do not want to share the information. So, they have certain controls over the feature. However, according to the Electronic Privacy Information Centre and the American Civil Liberties Union of ITC 331- Ethics and Professional Practice Northern California said the control of the privacy settings of the feature is not enough to minimize risks and privacy concerns. They also stated Facebook should provide a clear privacy settings of “don’t allow” option when a friend first tag another friend rather than allowing them to tag in the first place and later remove the tag. (Fowler, 2010) This feature is directly or indirectly bringing harm to users which have impact on society as well. Before analysing the ethical issues and implications, it is important to define what privacy is
  • 16. and how it could be violated? “Privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively”. Even though, it may varies culture to culture but in general it is ones right to disclose themselves from others what they think its personal and would be defended if shared. It is a choice of sharing, storing and a way of leading that will not worry others life. ("Privacy", 2011) So, when someone’s personal information’s, life style or certain information that they would not want to be shared but somehow reveals by someone to others or something that reveals without their consent is violation of one’s privacy. According to Deontology, “It is the study of duties and rights. It focuses on the fundamental of human rights and the various entities responsibilities towards these rights: right to know, right to privacy and right to property” (Tavani, 2007). When Facebook shares user’s locations and places they have visited, it is actually violating user’s privacy even though users agreed on some extent. User’s
  • 17. information’s are their property and that cannot be shared with third party without their consent. According to utilitarianism, “It is when the action benefits all parties such as customer and company plus the action is right if the benefit outweigh the overall cost involved” (Tavani, 2007). Even though the feature benefits both companies and users but it is still a concern of privacy issue for many others. If most of the people are happy with the action and according to utilitarianism the action is right, however, lack of knowledge on the consequences of the action and desire of getting few benefits are few reasons behind their acceptance. On the other hand, Facebook is playing an egoism role here as it maximise their benefits in various ways while they ignore users privacy and security. According to Kant’s categorical imperative “never treat people merely as a means to an end but as an end in themselves (respect others)” (Tavani, 2007). Some of the information that shared by the feature may not be disrespect for some but may be disrespect for many others.
  • 18. ITC 331- Ethics and Professional Practice People do not want to be tagged in everything they do with their friends and sometimes they might be harmful for their self respects or even at workplaces. From the ethical analysis, it is obvious that this new feature that Facebook has introduced has privacy issues that may not be illegal but in many cases it is not ethical. Therefore, certain action needs to be taken to address the issue. Such as, Facebook may completely remove the feature for the overall wellbeing of the society as well as minimize the privacy issues. It can give user absolute control over their privacy setting. Moreover, they need to monitor the whole feature to make sure people’s privacy is not being invaded. People need to be educated as well. They should know how to control the privacy and the importance of it as well as the consequences of losing privacy in this information world. If more people get educated the more people will be concern about their privacy and they will act according to what’s best for
  • 19. them. Facebook needs to be more honest when it comes to store and share customer’s information. They should not share customer information with third party for advertisement purposes. There should be strict law regarding sharing customer information’s with third parties. There are number of things can be done to safeguard people’s privacy. Now the question is what are the options Facebook may follow to address this situation? They can remove the feature or give more control to users over privacy setting as well as educate them on the best use of privacy settings. However, many will argue that removing the feature is not right solution as it does have many benefits. Such as, people can find other friends around them, it may assist to track or monitor people that may be good for society. In a large location where it is hard to find friends, this feature may help to find them easily. (Kirschner, 2010) But when it comes to privacy it is more ethical to address the situation in a way that it would not
  • 20. grow in future. It’s like rather than cutting a tree from the top every day, cut the root. To make both parties happy, I would recommend the second option which is giving users absolute control over privacy settings and educate them. Users should be able to set their privacy settings “don’t allow” tagging, controlling over timeline location history as well as educating users so that they can decide how they would appropriately use it. This is a better solution for both users and Facebook company as the company can still implement the feature without compromising the privacy of users where else users would be happy as well as they will choose to use it or not. Moreover, user’s that doesn’t want to be tagged they could avoid ITC 331- Ethics and Professional Practice being tagged by friends. More users will be aware of the implications of this feature as well by being educated of the features pros and cons. To sum up, it is very important to understand technology is to serve human being not the
  • 21. other way round. If any technological advancement has bad impact on society weather it is ethical or unethical, legal or illegal it should be illuminated for the betterment of the society. If that is not possible then it should be addressed carefully to minimize the bad affect of it whether it is security, privacy or any other issues. So does, Facebooks new feature “Places” needs to be addressed seriously to confirm that technology is still serving the humanity for their betterment, not the other way round.
  • 22. ITC 331- Ethics and Professional Practice Bibliography: Fowler, G. A. (2010). Facebook Fights Privacy Concerns. In The Wall Street Journal. Retrieved from http://online.wsj.com/article/SB10001424052748703579804575 441871011613474.html Kirschner, J. (2010). Facebook Places Tells Friends Where You Are - Here's How it Works. In Techlicious. Retrieved from http://www.techlicious.com/blog/facebook-places-tells-friends- where-you-are-heres-how- it-works/ Kiss, J. (2010). Facebook Places Location Tool Unveiled, Sparking Fresh Privacy Concerns. The Guardian. Retrieved from http://www.guardian.co.uk/technology/2010/aug/19/facebook- places-location-tool-unveiled Tavani, H. T. (2007). Ethics and Technology: Ethical issues in an age of information and communication technology. Hoboken: John Willey. unknown. (2011). Privacy. In Wikipedia, The Free Encyclopedia. Retrieved from
  • 23. http://en.wikipedia.org/wiki/Privacy unknown. (n.d). Facebook. In Wikipedia, The Free Encyclopedia. Retrieved from http://en.wikipedia.org/wiki/Facebook ITC 331- Ethics and Professional Practice Ethics Technique 1) What is going on? Facebook has introduced a new feature which they named ‘Places’. It lets people to share with others their location and places they have visited. This feature raises lot of concerns regarding user’s privacy. 2) What are the facts?
  • 24. • The new features that Facebook has introduced allow users to share their locations and places they have visited. • It raises issue about user’s privacy. • Advertiser using users information without their consent • It has been using to monitor users activity without users authorisation. • Facebook claims the default setting of the feature is ‘Friend’ which means the information will be shared only with friends by default. 3) What are the issues? • Violating others privacy even though lawfully it’s not illegal. • Sharing unauthorised information with third parties. • Unauthorised monitoring. 4) Who is affected? • Facebook users. 5) What are the ethical issues and implications? • “Deontology is the study of duties and rights. It focuses on the
  • 25. fundamental of human rights and the various entities responsibilities towards these rights: right to know, right to privacy and right to property” (Tavani, 2007) • When Facebooks shares user’s locations and visiting places it is violating user’s privacy even though users agreed on some extent. • User’s information’s are user’s property and that cannot be shared with third party without their consent. • “Utilitarianism is when the action benefits all parties such as customer and company plus the action is right if the benefit outweigh the overall cost involved” (Tavani, 2007) • Even though the feature benefits both companies and users but it is still a concern of privacy issue for many others. May be maximum people are happy with the action and according to utilitarianism the action is right. However, lack of knowledge on the
  • 26. consequences of the action and desire of getting few benefits are few reasons behind their acceptance. On the other hand, Facebook is playing an egoism role here as it maximise their benefits in various ways. ITC 331- Ethics and Professional Practice • According to Kant’s categorical imperative “never treat people merely as a means to an end but as an end in themselves (respect others)”. • Some of the information that shared by the feature may not be disrespect for some but may be disrespect for many others. People do not want to be tagged in everything’s they do with their friends and some are harmful for their self respect. 6) What can be done about it? • Facebook can completely remove the feature or give users more control over privacy setting.
  • 27. • They should educate users regarding strong security settings and its importance and consequences. • They should avoid sharing data with third parties for any kind of advertisement purpose or monitoring purpose without users consent. 7) What options are there? • Completely remove the feature from the Facebook. • Give users absolute control over privacy settings. • Educate users. 8) Which option is best and why? Giving users absolute control over privacy settings and educating them is the best solution to address this ethical issue. It will make both parties happy. Facebook can still have the feature where users get more privacy control and being educated will assist them to aware of their privacy and rights.