Assessment task 2 (slideshow)
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This document proposes a new marketing campaign for Cadbury. It notes that Cadbury currently targets a wide range of consumers through strategies shown in its campaigns. However, campaigns need regular improvement to address changing markets and consumer behavior. The current "glass and a half full" campaign takes an entertaining approach but problems within it are identified. By utilizing integrated marketing communications and effective tools, a new proposed campaign can be developed to market Cadbury more effectively and profitably.
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Assessment task 2 (slideshow)
- 1. Campaign Pitch- Cadbury BY:- NATHAN BOUNDAY, BRYCE CAMINO, MADELENE EVANS & RICHARD JOLLY
- 2. Target Market Cadbury target a wide range of consumers from children through to seniors Cadbury effectively show this through Utilising sufficient marketing strategies These strategies are used in Cadburys current campaigns
- 3. Basic Problems Marketing campaigns perpetually need to be improved as markets and consumer behaviour changes As marketers we identify these problems within the current campaign Identification of these problems conclude to a new improved marketing campaign
- 4. Current Campaign Cadburys is recognised by its glass and a half full campaign Cadburys takes a fun and entertaining approach within their current campaign Utilising the ‘IMC” conceptual framework
- 5. Effective marketing tools Cadbury utilise relevant marketing communication tools that fuel their campaign Therefore make use of the IMC conceptual framework By applying this we can come up with recommendations for current campaigns to propose new campaigns
- 6. Proposed campaign From coherent marketing material we can come up with a new proposed campaign Which will market Cadbury’s more effectively Therefore Cadbury’s become more profitable