Assignment 7: Conventions of 
Film Posters 
Gelsomina De Lucia 
Patrycia Butrym 
Leticia Silva 
Tayla Humphris
• The main image is of 
a vulnerable female 
which reinforces 
conventions of a 
thriller/supernatural 
film. 
• The facial expression 
creates narrative 
enigma as the 
audience would be 
curious to know what 
happens to the 
character. 
• The font and colour 
of the title is sharp 
against the black which 
makes it stand out. 
• The billing block is 
at the bottom which 
shows that they 
wanted to attract 
their audience mainly 
by their narrative 
enigmas. 
• The green tint links to 
how the film is recorded 
from a handheld POV. 
• The black is a colour 
which is usually associated 
with supernatural films as 
everything evil happens at 
night. 
• Her costume is dirty 
which alludes that she has 
been through an ordeal 
which is another narrative 
enigma as to what has 
happened to her. 
• This is a form of 
narrative enigma as it 
gives background 
information about the 
film. 
• The release date is 
bigger than the billing 
block so that the 
target audience know 
when the film is 
coming out.
•Images connotates that 
the paranormal creature is 
part of the main character 
or has a connection with it 
because in this image they 
are connected together. 
•Layout is 
separated and well 
organised (neat 
and clear) 
•The main colours used 
are very dark and dull 
therefore this 
symbolises death, evil, 
and mystery so that 
represents the genre. 
•The words that are meant to 
stand out are in a bigger font and 
in italics they not not only stand 
out to catch audience but also to 
advertise their previous films. 
•The colour of the words are in 
white so its more visible because 
its on a dark background. 
• The middle of the title is fading 
away so it suits the low key 
background. 
• Costumes portray the 
social class of the character 
and may give a hint of the 
terrible things that 
happened to them looking 
at the state of their clothes. 
• Companies - The fact that 
they are at the bottom and 
very small suggest that they 
are less important but still 
need to get credit. 
• All of the names 
are neat and small 
so that everybody 
can fit. 
• Tag line is influded right 
under the title so that its 
more reconigsable 
because audience will 
read it right after reading 
the title. 
• The tagline also creates a 
enigma and makes it more 
mysterious to fit the 
subhenre and colour.
The main image centred 
in the middle shows a 
weak character that has 
no control. 
The hand covers the 
characters face which 
suggests the person is no 
longer who they were as 
a human state. 
This could show a 
possession which is a 
convention of the 
supernatural. 
Based on a true story is the only 
narrative enigma the audience is 
left with and it shows the extent 
whether the main image is also 
true and so therefore audiences 
are intrigued to watch the film. 
Title is crisp as the colour makes 
it stand out. 
Parts of the title is also 
scratched out which alludes to 
pain and links with the hand 
Colour palette is plain but featured above. 
has the connotations of 
coldness and is dark in 
some parts but never light. 
The darkness creates 
mystery of the unknown 
and this is a convention in 
our subgenre. 
Billing block informs 
audiences of actors and even 
release dates; information 
that is essential for audiences. 
The release date is in red 
which differentiates it from 
the other text.
Assign 7   posters
• 
-extension: compare to another poster in a different genre - how are 
they different?

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Assign 7 posters

  • 1. Assignment 7: Conventions of Film Posters Gelsomina De Lucia Patrycia Butrym Leticia Silva Tayla Humphris
  • 2. • The main image is of a vulnerable female which reinforces conventions of a thriller/supernatural film. • The facial expression creates narrative enigma as the audience would be curious to know what happens to the character. • The font and colour of the title is sharp against the black which makes it stand out. • The billing block is at the bottom which shows that they wanted to attract their audience mainly by their narrative enigmas. • The green tint links to how the film is recorded from a handheld POV. • The black is a colour which is usually associated with supernatural films as everything evil happens at night. • Her costume is dirty which alludes that she has been through an ordeal which is another narrative enigma as to what has happened to her. • This is a form of narrative enigma as it gives background information about the film. • The release date is bigger than the billing block so that the target audience know when the film is coming out.
  • 3. •Images connotates that the paranormal creature is part of the main character or has a connection with it because in this image they are connected together. •Layout is separated and well organised (neat and clear) •The main colours used are very dark and dull therefore this symbolises death, evil, and mystery so that represents the genre. •The words that are meant to stand out are in a bigger font and in italics they not not only stand out to catch audience but also to advertise their previous films. •The colour of the words are in white so its more visible because its on a dark background. • The middle of the title is fading away so it suits the low key background. • Costumes portray the social class of the character and may give a hint of the terrible things that happened to them looking at the state of their clothes. • Companies - The fact that they are at the bottom and very small suggest that they are less important but still need to get credit. • All of the names are neat and small so that everybody can fit. • Tag line is influded right under the title so that its more reconigsable because audience will read it right after reading the title. • The tagline also creates a enigma and makes it more mysterious to fit the subhenre and colour.
  • 4. The main image centred in the middle shows a weak character that has no control. The hand covers the characters face which suggests the person is no longer who they were as a human state. This could show a possession which is a convention of the supernatural. Based on a true story is the only narrative enigma the audience is left with and it shows the extent whether the main image is also true and so therefore audiences are intrigued to watch the film. Title is crisp as the colour makes it stand out. Parts of the title is also scratched out which alludes to pain and links with the hand Colour palette is plain but featured above. has the connotations of coldness and is dark in some parts but never light. The darkness creates mystery of the unknown and this is a convention in our subgenre. Billing block informs audiences of actors and even release dates; information that is essential for audiences. The release date is in red which differentiates it from the other text.
  • 6. • -extension: compare to another poster in a different genre - how are they different?