Assignment 1 resub

BBC IDENT RESEARCH
UNIT 32 LO1
TOM CASEY

Introduction
MY NAME IS THOMAS CASEY AND IN THIS PRESENTATION I WILL BE TALKING TO YOU ABOUT HOW
THE BBC USE AND HOW THEY HAVE USED IDENTS, LOOKING AT BBC ONE, BBC THREE AND
CBBC THEN COMPARING THESE TO HOW A NON-BBC ENTITY USES IDENTS, IN MY CASE THIS WILL
BE SKY 1

WHAT IS AN IDENT
AN IDENT IS THE SHORT PIECE OF FOOTAGE AIRED BETWEEN TV PROGRAMMES USED TO RETAIN
VIEWERSHIP BY TELLING THEM WHAT IS COMING UP NEXT, MARKET UPCOMING SHOWS, ALLOWS
THE VIEWER TO IDENTIFY THE CHANNEL THEY’RE ON AND CREATES BRAND IDENTITY/LOYALTY.
THEY ARE USEFUL TO HAVE BECAUSE THEY ARE AN INSTANT SIGNIFIER OF THE CHANNEL AND
CAN BE USED TO CREATE A BRAND IDENTITY USEFUL IN MARKETING OUTSIDE OF THE CHANNEL
AS IT WILL BE A LOGO ESTABLISHED IN AN IDENT WILL BE RECOGNISABLE ANYWHERE DUE TO
THE FACT THAT A GOOD IDENT WILL STICK IN SOMEBODY’S MIND, FOR EXAMPLE THE BBC’S
HIPPO IDENT IS RECOGNISABLE AND MEMORABLE TO THE AUDIENCE MAKING IT AN EFFECTIVE
IDENT.

HOW HAVE THE BBC’S IDENTS CHANGED OVER
TIME
OVER THE COURSE OF THE CHANNELS EXISTENCE MANY DIFFERENT IDENTS HAVE BEEN USED, THIS IS DUE
TO NEW TECHNOLOGY BEING AVAILABLE TO THE BBC AND IF THEY REBRAND DUE TO A CHANGE IN THE
CONTENT THEY PRODUCE. ONE OF THE MAIN THEMES THAT HAS STRETCHED THROUGH A LARGE AMOUNT
OF THE IDENTS USE GLOBE AND CIRCULAR IMAGERY, WITH THE GLOBE CONNOTING THAT THERE CONTENT
IS WORLD CLASS OR THAT THE CONTENT, ESPECIALLY THE NEWS, HAS GLOBAL IMPACTS AND TELLS YOU
WHAT GOES ON AROUND THE WORLD.
THE BBC’S IDENTS IN MY OPINION WERE HEAVILY AFFECTED BY THE TECHNOLOGIES AVAILABLE, GOING
FROM THE 1953 BATWING IDENT TO THE 1969 MIRROR GLOBE IDENT WHICH CAME ABOUT WHEN THE
BBC STARTED TRANSMITTING IN COLOUR. THIS EVOLVING AND REBRANDING WITH THE TIMES HAS HELPED
THE BBC KEEP RELEVANT AND THE EARLY IDENTS REFLECT WHAT IS HAPPENING WITH TELEVISION OF THE
ERA.
Grames (1953) BBC (1969) BBC(1985) BBC (2006)

IDENT 1 - OVERVIEW
THE FIRST IDENT I AM LOOKING AT IS A REPACKAGED ‘CIRCLE’ IDENT USED TO ADVERTISE THE
DOCTOR WHO 50TH ANNIVERSARY (BBC 2013)
The use of space connotes
pioneering the way in British
television due to the common idea
of space exploration being “going
where no man has gone before”
The use of the sci-fi genre in the ident perfectly links into
advertising for doctor who as it in itself is a sci-fi show
making it effective as it already establishes the genre of
the programme it is advertising and makes audiences
know what to expect if they watch the 50th anniversary
special
Furthermore, the use of red when
establishing the circle is effective as
red is the core of BBC one’s thematic
palette and makes the channel easily
identifiable
The use of Matt Smith as the focal
point of this ident is significant
because it is an instant signifier to a
pre-established audience that the
marketing aspect of this ident is for
something ‘doctor who’ related

IDENT 1 – IDENTITY AND BRANDING
THIS IDENT USES THE BASIC CIRCLE FORMAT SYNONYMOUS WITH BBC ONE IDENTS, USING SCI-FI TRAPPINGS AS IT ADVERTISES DOCTOR WHO
ESTABLISHING GENRE EFFECTIVELY FOR A FLAGSHIP PROGRAMME THAT IS CORE TO THE GENERAL PROGRAMMING OF THE BBC AND IS ONE
OF THE LONGEST RUNNING PROGRAMMES AIRED ON THE BBC. THIS IS HIGHLY EFFECTIVE AT SHOWING IDENTITY AS IT INITIALLY TELLS YOU THE
CHANNEL YOU ARE ON AND THEN MARKETS A SHOW PRIMARILY FOUND ON BBC AND SERVES AS SHORTHAND TO DOCTOR WHO’S
AUDIENCE TO BE EXCITED FOR WHEN THIS COMES ON.
THE USE OF THE TYPICAL BBC BRANDING USED IN THE LOGO AND ‘CIRCLE’ STYLE OF IDENT IMMEDIATELY TELLS THE AUDIENCE WHAT
CHANNEL THEY ARE ON DUE TO IT BEING THE BBC’S TYPICAL STYLE, THIS IS EFFECTIVE AS IT USES AN ALREADY ESTABLISHED IDEA THAT THE
AUDIENCE WILL KNOW EVEN IF IT IS SUBCONSCIOUSLY. FURTHERMORE THE CONTRASTING RED AND GREY/BLUE IS EFFECTIVE BECAUSE IT
MAKES THE RED POP IN THE EYES OF THE AUDIENCE. THE USE OF THIS STRIKING COLOUR MAKES THE CHANNEL OBVIOUS EVEN
BEFORE THE TEXT SAYING BBC ONE APPEARS ON SCREEN. THIS MAY HAVE BEEN DONE BY THE DESIGNERS AS A WAY TO FURTHER
AND USE AN ALREADY ESTABLISHED CONNOTATION IN THE AUDIENCE'S MIND WHICH IS EFFECTIVE BECAUSE YOU’RE NOT HAVING
TO COME UP WITH A NEW INTERPRETATION OF WHAT THE BBC IS WHICH IN MY OPINION WOULD CONFUSE AUDIENCES DUE TO IT
BEING COMPLETELY DIFFERENT AND NOT EASED IN SLOWLY TO ALLOW THE AUDIENCE TO UNDERSTAND IT.

IDENT 1 – MARKETING AND SCHEDULING
IN THIS IDENT I THINK THE WAY IT MARKETS THE PRODUCT IS CLEVER AS IT GIVES YOU A QUICK FLASH OF THE 11TH DOCTOR, MATT SMITH, AS HE SAYS “IT’S ALL BE
LEADING TO THIS” HINTING AT THE FACT THAT THIS SPECIAL EPISODE WILL BE EXCITING AND SOMETHING YOU NEED TO WATCH. FURTHERMORE THIS MAY GENERATE
INTEREST IN AN AUDIENCE WHO DOESN’T USUALLY WATCH DOCTOR WHO DUE TO THIS QUICK MARKETING METHOD AIMED TO MAKE YOU ASK WHAT WAS THAT
AND GENERATE A BUZZ AROUND THE PRODUCT. THE DESIGNERS MAY HAVE DONE THIS BECAUSE IT TAKES A LONG RUNNING ESTABLISHED PRODUCT COMING UP TO
ITS 50TH ANNIVERSARY AND ADVERTISES IT WITHOUT NEEDING TO ACTUALLY SHOW ANYTHING FROM THE SPECIAL EPISODE. THIS TEASE OF SOMETHING BIG COMING
IS ALSO EFFECTIVE AS IT COULD ALSO BE IN REFERENCE TO WHAT IS COMING UP NEXT ON THE CHANNEL POTENTIALLY BUILDING ‘HYPE’ FOR THE NEXT SHOW IF THE
IDENT IS USED CORRECTLY AND IS PUT BEFORE A BLOCKBUSTER SERIES BEING AIRED ON THE BBC
THIS IDENT IS OKAY AT SCHEDULING AS IT LETS THE AUDIENCE KNOW THAT THE DOCTOR WHO 50TH SPECIAL IS COMING UP SOON HOWEVER IT IS QUITE DIFFICULT TO
SAY WHAT IS COMING UP NEXT OVER THE TOP OF IT DUE TO THE FACT THAT IT FEATURES A CHARACTER SPEAKING WHICH BREAKS THE CONVENTIONS OF IDENTS AS
THEY TEND TO BE AMBIENT NOISE WITH A DIEGETIC OR NON-DIEGETIC SCORE IN THE BACKGROUND . DESPITE THIS THE ENDING OF THE IDENT COULD QUITE EASILY
BE LOOPED TO FILL TIME IF THERE IS A PROBLEM WITH SCHEDULING OR IF YOU NEED TO ANNOUNCE AN IMPORTANT EVENT AS THE END OF THE IDENT PURELY USES
DIEGETIC SOUND OF THE DRONE ON THE MOON. THE DESIGNERS CHOICE HERE, TO TAKE AN ESTABLISHED IDENT AND CHANGE IT SLIGHTLY WITH THE ‘INTERRUPTION’
ALLOWS THEM TO EXPERIMENT WITH DOING THIS IN THE FUTURE FOR OTHER MAJOR EVENTS ON THE CHANNEL ALLOWING THE AUDIENCE TO KNOW THAT
SOMETHING BIG IS COMING UP AND PREPARING THE AUDIENCE FOR IT WHICH CAN BE SEEN AS AN IMPORTANT PART OF SCHEDULING.

Why Ident 1 is a marketing ident
IDENT 1’S PURPOSE IS CLEARLY AS A MARKETING IDENT IN THE WAY IT ALTERS AN ESTABLISHED
IDENT IN A PART OF A PSEUDO-GUERRILLA MARKETING CAMPAIGN FOR THE 50TH ANNIVERSARY
SPECIAL OF DOCTOR WHO BY HAVING THE DOCTOR SPEAK TO THE AUDIENCE IMMERSING THEM
IN THE WORLD OF THE SHOW AND MAKING THEM FEEL PERSONALLY REACHED OUT TO BY THE
DOCTOR POTENTIALLY MAKING THEM FEEL THE NEED TO WATCH THE SHOW.

IDENT 2 - OVERVIEW (got taken down)
THE SECOND IDENT I AM LOOKING AT IS ‘WORLD’ FROM BBC 3 IN 2008 (TELLY CAPS
2008)
The constant use of bright colours in this ident connotes excitement
and light heartedness which is effective as at this point most comedy
shows were aired on BBC 3. This is effective as it communicates the
content of the channel very well and will have been a conscious
choice by the designers to do so to make the channel appeal more
and the type of content on the channel more obvious.
The more cartoony visual style and
a world filled with colour and
technology shows that it is aimed
more at the young adults – mid 20’s
demographic as it is less serious and
more contemporary than BBC one.
This could have been done by the
designers to appeal more to their
audience of choice for the channel
which is effective due to the
demographic they are aiming for
associating more with this visual
style.
Due to the length of the
ident it could be effective for
scheduling because you can
loop the end of it if
necessary or trim it to the
required length and
although it doesn’t use a
voice over you could easily
add one to promote the next
show to come on or an
important event
The main marketing focus
of this identity is the way
it markets the channel as
previously stated, a place
of comedy and vibrant
content which isn’t
particularly effective as it
doesn’t give any
excitement or tell the
audience any information
about what is coming up
next

IDENT 3 – (DONUT PRODUCTIONS 2016)

IDENT 3 - OVERVIEW
This ident follows a majority of the
conventions of an ident due to its
quick pace, advertising of shows on
the channel and it is accessible to
all from the use of different races
and genders
The use of colour in this ident
reflects the fact that that the
channel is aimed at ages 6-12
so the vibrant colour is
effective at grabbing their
attention and represents the
channels content very well
The use of a mixture of
animated and non animated
footage is effective as it
represents the different
content available on cbbc

IDENT 3 – IDENTITY AND BRANDING
IN TERMS OF IDENTITY, THIS IS PART OF A SUITE WHICH USES THE SAME IDEA, FEATURING THE LETTERS THAT SPELL CBBC IN DIFFERENT SHOWS OR SHORT ANIMATED
SECTIONS. THE STYLE IS ALSO A SIGNIFIER OF THE CONTENT FEATURED ON THE CHANNEL: COMEDY AND ANIMATION AIMED AT CHILDREN, THIS IS EFFECTIVE AS
IT LET’S PARENTS KNOW THAT THIS IS OKAY FOR THEIR CHILDREN TO WATCH. THE DESIGNERS MAY HAVE DONE THIS BECAUSE THEY WANT TO REPRESENT THE
CHANNEL WELL IN THE EYES OF THE AUDIENCE TO KEEP THE VIEWERSHIP UP AND ALLOW PARENTS TO KNOW THAT THE CONTENT TO BE ACCEPTABLE FOR
YOUNG CHILDREN TO WATCH. FURTHERMORE THE IDENTITY OF THE CHANNEL IS CLEAR FROM THE GET GO DUE TO THE USE OF VISUAL STYLE; BOLD IN
YOUR FACE COLOURS AND A MIXTURE OF ANIMATION LIVE ACTION CREATING A LIGHTHEARTED TONE AND A CLEAR APPEAL TO CHILDREN.
THE USE OF BRANDING IS QUITE SIMPLE BUT IT DOESN’T NEED TO BE COMPLEX AS IT IS AIMED AT CHILDREN; THE WAY BRANDING IS ESTABLISHED IS THROUGH A
SOUND MOTIF AND VISUAL MOTIF. THE SOUND MOTIF IS FOUND AT THE END WHEN YOU HEAR “CBBC” AND THE SCORE BEHIND IT IS CATCHY. THE VISUAL
MOTIF IS THE USE OF BLOCKY VIBRANT GREEN LETTERING AND THEMATIC PALLETTE FOUND ACROSS THE VIDEO DUE TO ALL FOCAL POINTS BEING GREEN. THE
CONSTANT USE OF GREEN IN THIS IDENT IS EFFECTIVE AS IT IS THE SIGNATURE COLOUR OF THE CHANNEL WHICH HELPS TO CREATE THE
CONNOTATION BETWEEN THE COLOUR AND CHANNEL. FURTHERMORE, THE USE OF A SOUND MOTIF THAT IS FOUND IS EXTREMELY EFFECTIVE ON A
CHILDREN'S CHANNEL AS IT IS RECOGNISABLE AND CATCHY SO IT WILL POTENTIALLY BECOME MORE RECOGNISABLE THAN THE VISUALS AS IT IS NOT
SOMETHING THAT NEEDS TO BE READ OR SEEN TO BE UNDERSTOOD

IDENT 3 – MARKETING AND SCHEDULING
THE USE OF MARKETING IN THIS IS QUITE CLEVER DUE TO THE USE OF ESTABLISHED PROPERTIES IN THE IDENT AND THE FACT THAT THE FIRST PERSON YOU SEE IS
RICHARD HAMMOND WHO IS ESTABLISHED IN BBC PROGRAMMING WHICH MAY MAKE THE AUDIENCE WANT TO WATCH THE PROGRAMME HE STARS IN.
FURTHERMORE, THE USE OF SHOWING MI:HIGH, A SHOW BEING AIRED AT THE TIME OF THE IDENT, PROMOTES THE SHOW WELL AS IT GIVES QUITE A
MYSTERIOUS AND INTRIGUING FEEL WHICH MAY MAKE THE AUDIENCE WANT TO WATCH IT TO FIND OUT WHAT IT IS. THE DESIGNERS MAY HAVE USED
PRE-ESTABLISHED SHOWS AND PEOPLE AS A WAY OF SHOWING OFF THE FACT THAT THEY HAVE BIG-NAME TALENT AND CAN MAKE HIGH BUDGET
SHOWS TO CAPTURE THE INTEREST OF VIEWERS.
HOWEVER, THIS IS NOT VERY EFFECTIVE AT SCHEDULING DUE TO ITS LACK OF VOICE OVER AND HOW LONG IT IS. THIS MEANS THAT YOU CAN’T ANNOUNCE A
SHOW OVER IT OR USE IT THAT EFFECTIVELY TO FILL TIME UNLESS YOU LOOPED THE ENTIRE IDENT. THIS MAY HAVE BEEN DONE BY THE DESIGNERS BECAUSE
AS IT IS CHILDREN’S CHANNEL THE AUDIENCE WON’T REALLY CARE ABOUT WHAT IS GOING TO BE ON NEXT AND ARE MORE LIKELY TO JUST SIT AND
WATCH WHATEVER COMES ON. FURTHERMORE, THE FACT THERE IS NO VOICE OVER GOES AGAINST CONVENTION WHICH MAY HAVE BEEN DONE
TO MAKE THE IDENT SUITE STAND OUT WITH ITS CATCHY MUSIC AND LACK OF ANY SPEECH.

IDENT COMPARISONS
IN THE THREE BBC IDENTS I HAVE LOOKED AT, YOU CAN SEE SIMILARITIES MAINLY BETWEEN
CBBC AND BBC 3 DUE TO THE CLOSENESS AT THEIR TARGET AUDIENCES, HOWEVER BBC3
STILL APPEARS MORE MATURE THAN CBBC DUE TO THE IN YOUR FACE NATURE OF THE MUSIC
AND THEMATIC PALETTE USED IN THE CBBC IDENT.
THE BIGGEST DIFFERENCES ARE BETWEEN THE TWO IDENTS AND THE BBC ONE IDENT, DUE TO
THE USE OF CGI AND ANIMATION BEING THE PRIMARY FORM OF VISUALS IN BOTH BBC3 AND
CBBC WITH BBC ONE’S IDENT PRIMARILY FOCUSING ON SIMPLE IMAGERY AND EASILY
IDENTIFIABLE BRANDING

NON-BBC IDENT - (ident gallery 2015)
IN THIS IDENT SKY 1 ARE PRESENTING THEMSELVES AS A PLACE OF COMEDY AND FUN, USING THE NOSTALGIA AROUND THE MUPPETS AND
THE RESURGENCE OF A FAN BASE DUE TO THE RECENT FILMS AND TV SHOWS, AS WE KNOW THAT MUPPETS IS A VERY TYPICAL COMEDY. THEY
ESPECIALLY USE THIS IDEA OF PLAYING ON CHILDHOOD THROUGH THE USE OF MISS PIGGY WHO, AS IN OTHER MEDIA, COMES TO THE
CENTRE OF ATTENTION AT THE END POSITIONING HERSELF IN FRONT OF THE SKY 1 LOGO.
FURTHERMORE, THE LOGO IS A CONSTANT THROUGHOUT THE IDENT AND IS THE FIRST THING TO DRAW YOUR FOCUS WITH A CLEAR IMAGE
THAT IS FRONT AND CENTRE, THIS MAY HAVE BEEN DONE BECAUSE IT PROMOTES THE BRAND DUE TO THE CLEAR IMAGE OF THE LOGO.
ALSO THE USE OF VOICE OVER TO PROMOTE SUPERGIRL OVER AN IDENT THAT PROMOTES THE MUPPETS MEANS THAT YOU ARE BUILDING UP
THE RECOGNITION OF BOTH SHOWS IN ONE IDENT WHICH IS USEFUL AS IT SHOULD BUILD UP AUDIENCE ASSOCIATION BETWEEN SKY 1 AND
ACTION OR COMEDY FITTING IN WITH THE GENERAL THEME OF SHOWS AIRED ON SKY 1; ACTION/SUPERHERO LIKE ARROW, THE FLASH AND
SUPERGIRL AND COMEDIES LIKE MODERN FAMILY, THE MUPPETS AND A LEAGUE OF THEIR OWN.
THIS MAY BE USEFUL FOR SCHEDULING AS IT TELLS THE AUDIENCE ABOUT A NEW SHOW THAT WILL BE COMING ON TO THE TV SOON, HYPING
IT UP PHRASES LIKE “BRAND NEW” AND “HIGH FLYING ACTION” THEN TELLING THE AUDIENCE WHEN IT IS DUE TO AIR.

Why my non BBC ident is also a marketing ident
THIS IDENT IS A MARKETING IDENT AS IT ADVERTISES A NEW (AT THE TIME) SHOW ON SKY 1, “THE MUPPETS” THIS FITS THE
CONVENTIONS OF A MARKETING IDENT BECAUSE IT SHOWS THE PROGRAMME OFF THROUGH THE USE OF MISS PIGGY AS A
FOCAL POINT OF THE IDENT TAKING THE LIMELIGHT WHICH IS IN CHARACTER FOR HER. THIS MAY HAVE BEEN DONE TO
CREATE THE NOSTALGIA APPEAL MORE TO LONGSTANDING VIEWERS OF THE THE MUPPETS WHICH COULD CREATE A
LARGER VIEWERSHIP FOR THE NEW PROGRAMME AS THEY WILL WANT TO WATCH AND SEE IF IT IS ANY GOOD.
FURTHERMORE THE USE OF NOSTALGIA AS A MARKETING METHOD IN THIS IDENT IS CLEAR DUE TO IT RELYING ON THE
AUDIENCE HAVING A BASE KNOWLEDGE OF THE PROPERTY THE IDENT IS BASED ON. THIS IS AN EFFECTIVE MARKETING
METHOD AS PEOPLE WILL WANT TO WATCH AT LEAST ONE EPISODE TO SEE HOW THE CHARACTERS THEY MAY HAVE
GROWN UP WITH HAVE CHANGED OVER THE YEARS IN THIS INTERPRETATION. THIS MAY HAVE BEEN DONE BY THE
DESIGNERS TO CREATE A BUZZ AROUND THE NEW SHOW AND AGAIN INCREASE VIEWERSHIP SO THAT SKY 1, AS THEY
HAVE ADVERTS, CAN MAKE MORE MONEY OFF OF THE SHOW INSTEAD OF IT BEING A DEAD SPOT IN THE SCHEDULE.

COMPARISON BETWEEN BBC AND NON BBC
IDENTSIN MANY WAYS THE IDENTS ACROSS THE BBC AND SKY ONE ARE SIMILAR AS THEY HAVE THE SAME PURPOSE
AND INTENT: TO MARKET NEW SHOWS, TO MAINTAIN VIEWERSHIP AND TO INFORM THE AUDIENCE WHAT
PROGRAMME IS COMING UP NEXT.
HOWEVER THE APPROACH BETWEEN THE TWO IS QUITE DIFFERENT, WITH BBC AS THEY HAVE MANY
ESTABLISHED CHANNELS AIMING AT DIFFERENT AGE GROUPS THE IDENTS ARE SPECIFICALLY DESIGNED TO
APPEAL TO THE AUDIENCE OF THE CHANNEL WHICH IS EFFECTIVE AT MAINTAINING YOUR ESTABLISHED
AUDIENCE, WHEREAS WITH SKY, MOST OF THE CONTENT ON THEIR CHANNELS IS AIMED AT A MORE
MATURE AUDIENCE SO THEIR IDENTS REFLECT THAT.
WITH SKY ONE’S IDENTS DUE TO THIS BEING THE MAIN CHANNEL WHICH IS DESIGNED TO APPEAL TO A
LARGER AUDIENCE THAN OTHERS THE IDENT APPEARS TO BE CLEAN AND SOPHISTICATED BUT USES A
PROPERTY ASSOCIATED WITH CHILDREN EMPHASISING THE FAMILY NATURE OF THIS CHANNEL. WHEN
COMPARED WITH THE BBC ONE MARKETING IDENT THERE IS ONE MAIN DIFFERENCE, THE BBC USE THEIR
ESTABLISHED BRANDING TO MARKET MAKING IT SLIGHTLY MORE EFFECTIVE IN MY OPINION AS SOMEONE
WITHOUT PRIOR KNOWLEDGE OF DOCTOR WHO BUT WATCHING BBC CAN STILL KNOW THAT THIS IS BBC
ONE.

BIBLIOGRAPHY
• DICTIONARY.COM. 2018. IDENT DEFINITION. [ONLINE] AVAILABLE AT: HTTPS://WWW.DICTIONARY.COM/BROWSE/IDENT?S=T. [ACCESSED 17 SEPTEMBER
2018]. – IDENT DEFINITION
• BBC. 2013. IDENT INTERRUPTION 2 - THE DAY OF THE DOCTOR - DOCTOR WHO 50TH ANNIVERSARY - BBC ONE. [ONLINE] AVAILABLE
AT: HTTPS://WWW.YOUTUBE.COM/WATCH?V=WRGCME6DV6A. [ACCESSED 17 SEPTEMBER 2018].– IDENT 1
• WIKIPEDIA. 2018. HISTORY OF BBC TELEVISION IDENTS. [ONLINE] AVAILABLE AT: HTTPS://EN.WIKIPEDIA.ORG/WIKI/HISTORY_OF_BBC_TELEVISION_IDENTS.
[ACCESSED 17 SEPTEMBER 2018] - RESEARCH
• TELLY CAPS. 2008. BBC THREE IDENT - INTRO/WORLD 2008. [ONLINE] AVAILABLE AT: HTTPS://WWW.YOUTUBE.COM/WATCH?V=RQ7JG_6935I.
[ACCESSED 17 SEPTEMBER 2018] – IDENT 2
• DONUT PRODUCTIONS. 2016. CBBC IDENT. [ONLINE] AVAILABLE AT: HTTPS://WWW.YOUTUBE.COM/WATCH?V=PGJUXKSHWO8. [ACCESSED 17
SEPTEMBER 2018].– IDENT 3
• Ident Gallery. 2015. Sky One : 2014-15 Idents The Muppets ident. [ONLINE] Available at:
https://theident.gallery/player.php?id=SKY1-2015-ID-MUPPETS-1. [Accessed 21 September 2018]
• Abram Grames, (1953), BBC batwing logo [ONLINE]. Available at: https://www.bbc.co.uk/news/uk-25168633 [Accessed 20
September 2018]
• BBC, (1969), BBC Mirror globe logo [ONLINE]. Available at: https://www.bbc.co.uk/programmes/p01kgc80/p01kgf7p [Accessed
20 September 2018]
• BBC, (1985), BBC computer generated globe logo [ONLINE]. Available at:
https://www.bbc.co.uk/programmes/p01kgc80/p01kggft [Accessed 20 September 2018]
• BBC, (2006), BBC hippos [ONLINE]. Available at: https://www.flickr.com/photos/sshb/3186937437[Accessed 20 September 2018]

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