Assignment 2: presentation slides
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This document summarizes and compares information about two hair salons: a home-based salon called 77 Unisex located in Sungai Way, and a commercial salon called GC Hair Studio & Academy with locations in Cheras and Puchong. 77 Unisex has been operated for 30 years by Madam Ho Ah Yoke. It is located behind her mother's house with low start-up costs. GC Hair Studio & Academy was started in 1998 and has one headquarter and one branch. It provides more services like hair academy and employs more staff. While 77 Unisex sees around 25 customers daily with prices from RM12-RM55, GC Hair Studio & Academy
Assignment 2: presentation slides
- 2. presented by joyce wee yi qin lim pui san mok po yi ryan kerry jee jin yiing sonia mancxia tan wing hoe too mun fai
- 3. key summary. 77 Unisex Home-based business GC Hair Studio & Academy Commercialized hair dressing Different environments and other external factors lead to different business outcomes
- 6. history. located in Sungai Way business started in 1985 started this business 30 years age when she was only 23 years old operated her business in a small hair studio, built behind her mother’s backyard to save cost. modal for business was only roughly RM6000 back then, which would be equivalent to today’s RM15000. home-based
- 7. history. Booming business when business first started around the area of Sungai Way. Business has declined drastically throughout the years due to many factors. Annual revenue for the past few years never exceeded RM14000. Had been running a rent-free business. home-based
- 8. history. The GC Hair Saloon & Academy has one headquarters located in Cheras, Selangor and another operating branch situated in Puchong, Selangor. Business started in 1998 Operating for 15 years by its founder and director Gary Choy, hence its name being GC Hair Saloon & Academy. Graduated in London This saloon has been favourites to many due to satisfaction towards customers in the Klang Valley. commercialized
- 9. history. Provides different services with any style or fashion of your choice using a German branded hair product – Schwarzkopf. Employment of two to three hair stylists working side by side with the manager of the saloon. GC Hair Saloon & Academy has their own academy that teaches students of all ages Students will be taught personally by director or manager and become a qualified hair stylist trainee after six months of training. commercialized
- 10. brief description. home-based Located within an old residential area in Sungai Way. Founder , Madam Ho Ah Yoke. Low in cost as she built a small hair studio behind her mother’s backyard for her hairdressing career. Services provided are commonly practiced by most of the saloons in the market. Visitors are mostly regulars.
- 11. brief description. home-based Small business, only one foreign labour is hired for miscellaneous tasks. Many competitors in the area. Uses good quality hair products and maintain good connections with customers. No branches. Business hours, 8 am - 5 pm, Off on Mondays
- 13. pricing list. haircuts rm12 hair dying rm40 - rm50 hair perming rm70 hair straightening rm150
- 14. Founder, Gary Choy Located in Bandar Puteri Puchong (a commercialized area opposite Giant, Puchong). headquarters in Cheras, first branch in Puchong. Provides variety of services - haircuts, hair dying, hair perming, hair straightening, hair therapy and hair styling. Provides hair academy and courses for public. Hires 3 - 4 full-time hairstylists and a few trainees from their own academy. brief description. commercialized
- 15. brief description. commercialized Provides excellent hairdressing skills with good quality products imported from Germany to maintain business. Sells shampoo, conditioner, hair serum, hairstyling wax and hair mousse also to increase the business income. Business hour, 10.30am - 8.30 pm, Off on Tuesdays
- 17. cut & blowdry rm10 - rm 35 & above shampooing & blowdry rm16 - rm 19 & above shampooing, blowdry & cut rm30 - rm 55 & above pricing list. *based on qualification of hairdresser dying rm60 | rm90 | rm120 & above additional highlighting rm 30 & above hair perming rm60 | rm90 | rm120 & above *based on length (short,medium,long)
- 20. competitors in the area Izzo Hair Saloon D Hair Park APT Hair Saloon Hong House Saloon New Colour Saloon Fione’s Hair cut
- 21. strategies to deal with competitors - Affordable prices despite professional services and good quality hair products. - Slightly higher prices than other home-based saloons. - Offer quality products. pricing
- 22. strategies to deal with competitors Raise the price at a range from around rm3 to rm4 during peak seasons. Saloon will not raise prices for any services. pricing ( peak season )
- 23. strategies to deal with competitors - Large signage placed in front of the shop lot. - Largely printed pricing list and banners placed in front of the saloon - A website and Facebook are used to publicize business. - Small signage positioned in front of the house. - Do not practice advertising due to presence of regular customers. advertisement
- 24. strategies to deal with competitors - Implementation of German branded hair product - Schwarzkopf. - Qualified hair care product to ensure best hair care solutions. variety of products - Uses good quality local hair products.
- 25. contrast.
- 27. services haircuts hair dying hair perming hair straightening hair therapy hair styling hair academy haircuts hair dying hair perming hair straightening
- 28. workers 3-4 full time hairstylists *2-3 trainees from the academy (occasionally) one foreign worker for miscellaneous tasks
- 29. future plans retirement plans to open new branch in Petaling Jaya within 2 years.
- 30. strategy High quality and certified hair products. Excellent hairdressing skills and the use of renowned and branded hair products.
- 31. location - Located in an old residential area in Sungai Way. - Saloon built in the backyard of a residential - Located in Bandar Puteri Puchong (opposite Giant, Puchong). - A lot of other hair studios operating around that area (2 hair studios located just across the road).
- 32. business hours business operation 8 am – 5 pm Solely by Madam Ho 10.30 am – 8.30 pm Managed and monitored by Lee Yi Ling (Branch Manager)
- 33. price range number of customers per day rm 12 rm 6 – rm 55 25 - 305 – 8
- 34. targeted market children and senior citizens regular customers Youngsters and adults ages from 15 - 50
- 35. obstacles faced by a new business lack of publicity. Not well-known from the start thus creates problem to advertise their business, hence affecting the number of customers. intense competition among the same industry at a specific location. customer’s confidence. Customers prefer visiting existing businesses rather than newly formed businesses.
- 36. recommendations.
- 37. 77 Unisex -consider being more aggressive in terms of advertising -create awareness, attention and attraction -social networks advertisement environment + equipment - Interior facelift and overhaul. - Invest in new equipment.
- 38. GC Hair Studio and Academy prices should be cheaper than the rest prices that are being offered could also be lowered during festive seasons. pricing location consider searching for a new and more strategic location
- 39. conclusion hobby rather than a job or a business well established both saloons sells the same types of hair products which includes shampoos, conditioners, hair mousse, hair styling wax and hair serum.
- 40. conclusion - Same condition as it was 30 years ago and has no plan of renovation. - Less attractive interior, out of date equipment and old hairdressing styles slows down business growth. - More potential to develop further as Mr Gary Choy has the intention of branching out the business to different locations in the Klang Valley.
- 41. conclusion hardly visible to the public as it is hidden at the backyard with no advertisement. publicize themselves in the World Wide Web and social media.
- 42. end.