Assignment 2 -Task 1 - The Era of Digital Technology.pdf
- 1. The Era of Digital Technology How consumers use technology and its impact on their lives ? Vanessa Guedou Student Number :76112942 Assignment 2 - Task 1
- 2. Introduction Over the past 20 years, technology has undergone rapid advancements, reshaping our lives in profound ways. Here’s how technology has changed and how it has changed us. Definition : Technology refers to the tools, machines, systems, and methods humans create and use to solve problems, accomplish tasks, or improve the quality of life.
- 3. Internet evolution over the decades The internet evolved from a military project in the 1960s (ARPANET) to the public World Wide Web in the 1980s with HTML and HTTP. The 1990s brought search engines (Google) and online shopping (Amazon). The 2000s saw the rise of social media (Facebook, YouTube), while the 2010s were dominated by mobile apps like Instagram and TikTok. Today, AI, 5G, and the metaverse are shaping a more interactive and connected future.
- 4. Digital Devices used by audiences Here are a few examples of the diverse range of devices used to access the internet, each offering unique capabilities to meet the needs and preferences of users : Smartphones Tablets Laptop and Desktop Smart TVs Wearable devicst TV Game consols Smart home device
- 5. How people search for information People search for informations online using various methods and tools tailored to their needs and preferences such as search engine, direct navigation, social media, online forums and communities, etc ...
- 6. What people buy online When it comes to shopping men and women are divergent. The categories in the picture highlight the broad spectrum of products consumers purchase online, reflecting the convenience and variety offered by e-commerce platforms.
- 7. Evolution of video consumption It’s estimated that videos now makes up over 82% of all internet traffic.
- 8. The impact of technology on consumers over the past years Consumer behaviour has increased significantly in recent years. The new generation is much more connected and demanding. AI has notably helped businesses renew their offers faster and stay on the market.
- 9. Summary In summary, video consumption has increased in breadth and depth over the past year, with significant impact on entertainment, marketing and consumer behavior. The move toward short-form user-generated content and the integration of video with social media platforms highlight the changing landscape of digital media consumption. With the dominant presence of social networks, consumers have access to everything in one click which pushes companies to reinvent themselves every day.
- 10. References C. S. del Río,2022, Esferize,Viewed in September 2024, https://www.esferize.com/en/how-has- internet-evolved Anon,2024,Conquestrg.com.au,Viewed in September 2024, https://conquestrg.com.au https://unsplash.com, Viewed in September 2024 Anon,2019, OptinMonster, https://optinmonster.com/online-shopping-statistics, Viewed in September 2024 P.Bump,2021,blog.hubspot.com, https://blog.hubspot.com/marketing/go-to-social-media-video- platforms, Viewed in September 2024 L.Douglass, 2022, Channel Factory, https://channelfactory.com/how-video-consumption-has- evolved-and-changed-the-digital-landscape, Viewed in September 2024 https://www.istockphoto.com,Viewed in September 2024 A., 2023, The Keen Folks, https://www.thekeenfolks.com/blog-article/the-impact-of-technology-on- consumer-behaviour, Viewed in September 2024 Study Rocket, 2024, https://studyrocket.co.uk/revision/level-3-business-btec/digital- marketing/devices-for-displaying-digital-communication, Viewed in September 2024
- 11. LINKS Youtube : https://youtu.be/QPbUs8Ga6Is SlideShare : http://fr.slideshare.net/vanessaguedou/edit_my_uploads