Assignment 2 with script

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Unit 1: Evolution of Digital Marketing Assignment 2
Maxine Owens

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Brief
Assignment Brief Digital
technology has impacted the lives
of consumers and businesses
around the world. With access to
the internet and the lowering cost
of smart devices, audiences use
the internet to improve their daily
lives. In this connected world,
access to information is seen as a
necessity rather than a
convenience. You will learn how
audiences use technology to find
information, to be
entertained/informed and to live
their lives. Brief
Following on from your previous assignment, you are developing a
Reputation as being knowledgeable in digital marketing. Now, the international interactive media
festival South by
Southwest (SXSW) are interested in having you speak at their next conference. They have asked
you to prepare a presentation
Document and short video pitch to give them an indication of your knowledge of how audiences use
technology and its impact
On their lives.
Fig1.J,Messner. June2019

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Introduction
How Consumers use technology and it’s impact on our lives
There are equally positive and negative impacts of technology on society today.
Some positives are being able to connect and communicate with friends and family and
purchase, sell and review products.
Another positive is the ability to learn and gain an education and qualifications via online
learning methods. Many universities now also offer online degrees and master’s qualifications.
Technology has created a whole field of jobs and many platforms to build and advertise
businesses. We are also now able to manage our finances online.
With positives do come negatives which can include financial security and privacy
issues, with a lot of scammers and hackers having the ability to hack into people’s
security details and committing fraud, and even take people’s full identities.
Social Media has become a large part of our current society and for as much as it
provides a great space for communication and business,
It has also created a very negative space for people, with a lot of online bullying, and
also negatively impacting young people’s perception of
Image and beauty standards.

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Access to the Internet
Fig2.F,Richter.(October 2014). • Chart: These Countries Have The Fastest Internet Speeds | Statista
There are many ways in which people can
access the internet.
This can be via phone, laptop, gaming
consoles, TVs, etc, and you can access a
wide range of knowledge and information.
A computer scientist named Berners-Lee is
the known creator of the world wide web
and he created this in 1984.
It was Berners-Lee who envisioned an
information system where people
around the world would be able to
access information and resources
using the internet. He also writes the
foundational Hypertext Markup
Language (HTML) and Hypertext
Transfer Protocol
(HTTP).Bosch,N.(2019).unsung Heroes.
Computer scientists Vint Cerf and Robert
Khan developed the protocols required for
us to use the world wide web in 1979.
Bosch,N.(2019).unsung Heroes

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Digital devices used by
audiences
Fig3.Patel,V.(2019).Gear
Vita.(Online).in Gizmochina.
Fig4.Yoskowitz,A.(2012).’The Ipad
Mini’(photograph).In
Afterdawn.com.
Fig5.Gartenberg,C.(2019).Buying
Guide(online).In The Verge.
FIG9.Taylor,C.(2011).THE PC.(online). In
mashable.com.
Fig6.Paul,I.(2019)”laptopDeals”(im
age).inPCWorld
Fig7.Jia,S.(2020).Sony Increases
Playstation 5 Output(online). In
Asiaone
Fig8.Jackson,P.(2019).Nokia TV. In
Amazing News24
Fig10.Cohen,H.(2018).AMG News letter.Com Score.in Heidi Cohen actionable marketing
guide.

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How customers search for information
Search Engine User Engagement Rates (dec 2013 – May 2014)
Customers search for information via the internet, using a search engine the most
popular pictured above.
Fig 11. Gesenhues,A.(2014).Top 5 Search Engines.Shareaholic.insearch engine land

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What consumers buy online
Fig 12, Edwards,K.(2022).worldecommercestatistics. In
Germany News.
In a post written for Forbes ‘what will customers be buying in
2022’ it is suggested that as a lot of people are becoming more
accustomed to staying at home, there may be an increase in
sales in home furnishings, and in keeping with the theme of
staying at home a lot more people have turned to crafts and
DIY for there creative outlets and time passing activities. There
also seems to have been an increase in those wanting to own
pets, which will surely see an increase in buying pet supplies
also. Erdly,C.(2021). What will customers be purchasing in
2022?In Forbes
Nazir (2022), explains in an article called ‘Four Retailers who
had gone online-only’
written for Retail Gazette, that UK stores TM, Cath Kidston
Topshop (who have been purchased by online retailer ASOS),
Debenhams, and Aurora Fashion (home retailers Oasis,
Karen Millen, Coast, and Warehouse) both of which have
been purchased by online retailer Boohoo, who plans to take
them online.

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Online video consumption
Fig 14, Mohsim,M.(2022).youtubestats.Oberlo
Fig 13.Lerman,S.(2020). YouTube statistic 2020. In viboom
According to Statista, YouTube had the highest
global active usage penetration of leading social
networks as of February 2022 with 62%, followed by
Facebook with 61% and WhatsApp with 52%.
Dixon,S.(2022).Statista.
Fig 15. Saxena,P.(2022).Netflixstatistics.inappinventiv.

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Consumer trends
Fig 16. Forest Interactive.(2021).Ontherise
Fig 17. Forest Interactive.(2021).Ontherise.

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Summary
It is clear to see how prevalent technology is in people’s lives. It is used to
organise and arrange our lives, stay connected with people and enjoy
experiences. At all routes, technology is used, from booking cinema tickets to
online shopping to booking taxis or arranging our schedules and managing our
businesses. Although there can be some negatives too so much technology with
less physical interaction, and less time using our brains, technology overall serves
a very useful purpose in society. A lot of studying and research is completed
online now, along with the creation of businesses. Convenience is a key point
when it comes to technology saving millions of people time and money every
second of every day.
Fig18. Kimmorley,S.(2015).Infographic

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The Evolution of Digital Marketing ASSIGNMENT 1, UNIT 2 SCRIPT/NOTES
FOR VIDEO PITCH
▪Task 2: Record and deliver a video pitch of yourself summarising the key points of
the presentation document that you created for Task 1.
▪ The video pitch will be approx. 5 minutes duration. Plan your video pitch by
preparing a script or set of notes that you can also use to assist you in delivering
your video pitch. When creating the video script/notes, perform several edits to
ensure that the final script/notes are clear and concise. You can record the pitch
standing up or sitting at a desk/table, do what is comfortable for you. (Just make
sure that you are visible). It can be recorded on a variety of devices such as a
desktop computer (with webcam), laptop, tablet, smartphone, camera, etc.
Professional recording devices or applications are not required. Reduce background
noise by recording in a quiet space with no background noise such as televisions,
radio, or other people in the room. Ensure that the setting is bright with good
lighting. No professional lighting equipment is required. No editing or effects will be
required. Set up a YouTube or Vimeo account (if you already have one, you can use
this). Upload your video pitch to YouTube or Vimeo
VIDEO PRESENTATION | HOW AUDIENCES USE TECHNOLOGY AND ITS
IMPACT ON THEIR LIVES
▪ Frame the talk as a journey
▪ Where to start and where to end
▪ Revie and pick out key points from task 1
▪ Include relevant information and statistics
▪ Start the video introduction and end with a summary

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VIDEO
PRESENTATION
Script:
HOW AUDIENCES
USE
TECHNOLOGY
AND ITS IMPACT
ON THEIR LIVES
Hi, my name is Maxine Owens and today I’m going to talk to you about how audiences use technology
and its impacts on their lives.
Technology has been around for many years, but not as we see it today.
When we look at the technology that we can use for our own entertainment or convenience, the radio
was one of the first pieces of technology invented for that purpose, it was invented in 1901 which added
very little at the time to our everyday lives and is only really used for entertainment purposes. Fast
forward to today and the radio is still used for entertainment, but also for advertisement, local traffic,
weather, news, for businesses to grow and get noticed, etc. Since the creation of the radio, we now
have televisions, computers, and smartphones, all of which can now display the internet.
The internet of which was created in 1984 by computer scientist Berners Lee, although it may be less
known that the protocols required to use the World Wide Web were created in 1979 by computer
scientists Vint Cerf and Robert Khan.
The creation of internet has created a connection and mutual language like no other. Connecting all
countries and nationalities. People are now able to communicate with each other all over the world
within seconds, documents and speech translators now exist at the click of a button and books can be
read from authors all over the world, lectures and education can be delivered to anyone without the
need to leave your home.

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From my own research I came across an article written for Germany News by
Mr. K Edwards called ‘World eCommerce statistics’ and in this article was a
graph that displayed ‘the percentage of the world population using the internet
from 2015-2020.l, he suggests in 2015 there was 91% of the population using
the internet and by 2020 this figure had increased to 100%.
He also demonstrates the share of the online population shopping online and
noted in 2016 it was at 50% and by 2020 this had increased to 68%.
I found this interesting as my research lead me to discover several UK retailers
that had closed their physical premises and taken their company online. An
article I came across written for Retail Gazette by Sahar Nazir, in April this
year, that four major retailers had gone online-only, including TM Lewin, Cath
Kidston which was revealed would be closing 60 of their UK stores, Topshop,
which was purchased by online retailer ASOS, Debenhams and Aurora
Fashion (who house Oasis, Karen Millen, Coast, and Warehouse) had been
purchased by online retailer Boohoo. It seems a lot of the UK clothing retailers
seem to be the first to head towards a predominantly online experience.

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And that is just the retail industry. When looking at how technology is affecting
our lives, a closer look into online video consumption can give us a brief view of
how or where a lot of people are spending their time.
According to Statista, YouTube had the highest Global active usage penetration of
leading social networks with 62% followed by Facebook with 61% and WhatsApp
with 52%. Looking at Netflix we can see from statistics in appintv the number of
demographic users in 2022 with the US at 64%, and the lowest was the UK at
38%.
When looking at the online gaming industry it is stated in forest interactive for an
article on the rise that there are an estimated 2 billion people gaming monthly
and 90% of these gamers are using their handheld smartphones.
Technology is highly prevalent in people’s lives, it is used to organise and arrange
our lives, stay connected with people and enjoy experiences. It is used to manage
our finances, shopping, and education. If I was to summarise how audiences use
technology and its impact on their lives, I would say the beauty that lies with
technology is quite simply connection, communication, and creativity.
2022, 15:44:01 (Copy) on Vimeo
SLIDESHARE LINK:
BLOG LINK:
Vimeo Link:
Assignment 1, unit 2 (slideshare.net)
Maxine Sexton (maxinesexton-digitalmarketing.co.uk)

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SlideShare presentation link
https://www.slideshare.net/secret/5WLEhetSFIFxTD
Vimeo Link
https://vimeo.com/766174206
Blog Link
Maxine Sexton (maxinesexton-digitalmarketing.co.uk)

Reference List
Reference list Assignment 1 Unit 2
Fig1.J,Messner. June2019. Mobile First & Responsive Web Design | Konstruct Interactive
(konstructdigital.com). (last accessed 31/10/2022)
Fig2. Ritcher,F.(2014). These countries have the fastest internet speeds.in Statista. Available at: Chart:
These Countries Have The Fastest Internet Speeds | Statista[accessed 31/10/2022]
N, Bosch. (January 2019). Photograph. Unsung Heroes: The Internet Pioneers You’ve Never Heard Of -
Among Tech [last accessed 31/10/2022]
Fig 3. Patel,V.(2019).Gear Vita.(Online).in Gizmochina. Available at: Where to Buy Xiaomi Mi CC9e
Smartphone at Unbeatable Prices (gizmochina.com). [Accessed 31/10/2022]
Fig4.Yoskowitz,A.(2012).’The Ipad Mini’(photograph).In Afterdawn.com.Available at: Review: The iPad
Mini - AfterDawn.[accessed 31/10/2022]
Fig 5. Gartenberg,C.(2019).Buying Guide(online).In The Verge.Avaialble at: The best e-reader to buy
right now - The Verge. [accessed 31/10/2022]
Fig 6. Paul,I.(2019)”laptopDeals”(image).inPCWorld.Available at: This sleek, Core i7-equipped Acer
Swift 3 laptop costs just $530 after a massive $240 discount | PCWorld [Accessed 31/10/2022]
Fig 7. Jia,S.(2020).Sony Increases Playstation 5 Output(online). In Asiaone.Avaialable at: Sony increases
PlayStation 5 output to 10 million units this year to meet demand, Digital News - AsiaOne. [accessed
31/10/2022]
Fig 8. Jackson,P.(2019).Nokia TV. In Amazing News24. Avaialble at: Nokia Is Coming To TV Market With
Its Brand New LED Smart Android TV (amazingnews24.com).[accessed 31/10/2022]
Fig 9. Taylor,C.(2011).THE PC.(online). In mashable.com. Available at: The PC: Old, Unsexy & Still King
of The World | Mashable. [Accessed 31/10/2022]
Fig 10. Cohen,H.(2018).AMG News letter.Com Score.in Heidi Cohen actionable marketing guide.
Avaialble at: Boost Your Mobile Content: How To Profit From Emerging TV Habits [Research] - Heidi
Cohen. [accessed 31/10/2022]

Fig 11. Gesenhues,A.(2014).Top 5 Search Engines.Shareaholic.in search engine land. Avaialbel at: Study: Top
5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013
(searchengineland.com).[accessed 31/10/2022]
Erdly,C.(2021). What will customers be purchasing in 2022.In Forbes. Available at: What Will Customers Be
Buying In 2022? E-Commerce Experts Reveal Product Trends (forbes.com). [accessed 31/10/2022]
Nazir,S.(2022).Four retailers that have gone online only.inretail gazette.Available at: Four retailers that have gone
online-only- Retail Gazette.[accessed1/11/2022]
Fig 12. Edwards,K.(2022).world eccomerce statistics. In Germany News. Avaialble at: World e-commerce
statistics from the GLOBAL 2020 Ecommerce Report by RetailX - E-commerce Germany News
(ecommercegermany.com).[accessed 31/10/2022]
Fig 13. Lerman,S.(2020). Youtube statistic 2020. In viboom. Available at: YouTube Statistics 2019: 52 Fact,
Figures, and Numbers to Consider in 2020 (viboom.com).[accessed 31/10/2022]
Fig 14. Mohsim,M.(2022).youtubestats.Oberlo.Available at: 10 YouTube Statistics That You Need to Know in
2022 (oberlo.co.nz).[accessed 31/10/2022]
Fig15. Saxena,P.(2022).Netflixstatistics.inappinventiv. Available at: 51+ Latest Netflix Statistics for 2022
Worth Knowing (appinventiv.com).[accessed 31/10/2022]
Dixon,S.(2022).Statista.Avaialble at: Global penetration social media 2021 | Statista.[accessed 31/10/2022]
Fig 16. Forest Interactive.(2021).Ontherise.Avaialble at: On the Rise: Digital Consumer Trends in 2021 -
Forest Interactive (forest-interactive.com).[accessed 31/10/2022]
Fig 17. Forest Interactive.(2021).Ontherise.Avaialble at: On the Rise: Digital Consumer Trends in 2021 -
Fig18. Kimmorley,S.(2015).Infographic.everything that happens online in 60 seconds.in Business insider
Australia. Available at: INFOGRAPHIC: What Happens Online in 60 Seconds (businessinsider.com).[accessed
31/10/2022]

Reference List Script:
N, Bosch. (January 2019). Photograph. Unsung Heroes: The Internet Pioneers You’ve Never
Heard Of - Among Tech [last accessed 08/07/22]
Computer scientists Vint Cerf and Robert Khan developed the protocols required for us to use
the world wide web. J,Hogeback. N,D. Britannica. Who Invented the Internet? | Britannica
. Edwards,K.(2022).world eccomerce statistics. In Germany News. Avaialble at: World e-
commerce statistics from the GLOBAL 2020 Ecommerce Report by RetailX - E-commerce
Germany News (ecommercegermany.com).[accessed 31/10/2022]
Nazir,S.(2022).Four retailers that have gone online only.in retail gazette.Available at: Four
retailers that have gone online-only - Retail Gazette.[accessed 1/11/2022]
Saxena,P.(2022).Netflixstatistics.in appinventiv. Available at: 51+ Latest Netflix Statistics for
2022 Worth Knowing (appinventiv.com).[accessed 31/10/2022]
Forest Interactive.(2021).Ontherise.Avaialble at: On the Rise: Digital Consumer Trends in 2021 -
. Kimmorley,S.(2015).Infographic.everything that happens online in 60 seconds.in Business
insider Australia. Available at: INFOGRAPHIC: What Happens Online in 60 Seconds
(businessinsider.com).[accessed 31/10/2022]

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