Assignment 3 pro forma
- 1. Relationship between Producers & Audiences Assessment Rob Ryan Man Up
- 2. DELETE THIS SLIDE ONCE COMPLETE • Choose a film and discuss its marketing campaign • Choose a blockbuster film (potentially from a franchise) with widespread appeal. • Analyse at least one; – Trailer – Poster – Interview – Reference the film’s target audience • Use https://yougov.co.uk/opi/profileslite#/ or work with your tutor to designate a target audience. – Reference reasons why they may have been constructed in such a way and how the construction appeals to the audience. • Trailer- content of the video clips, music, listing of stars/previous films/directors, genre codes and conventions, relevance of release date, tone created etc • Poster- content of images, colour, text/fonts, layout, listing of stars/previous films/directors, tone created etc • Interview- relevance of who its with, what time of day it might be broadcast, discussion points, interviewers target audience etc
- 3. Poster • Content of images • The images you see on the poster are just the main two actors making funny and happy faces to give of the playful nature of the film that’s more apparent in the trailer this is probably to make the tone consistent from both the trailer and poster. You also have the actors faces placed in throughout the entire poster as to show that these two people are the selling point of the film and people will likely see it because there faces are all over the poster. To have these actors on the poster will appeal to 2 types of people. The UK public will see it because Simon Pegg has a huge audience there more so than the US and the US will be somewhat attached to Simon Pegg given his success in the US and also from Lake Bell who has gained susses from supporting roles in other romantic comedies such as Its Complicated and No Strings Attached. So there is something for both markets in this poster. As for colour the only distinct colours in the poster are black grey and red. Red is the font used for the main title simply because it is a colour that makes the words more luminous and helps it stand out. This choice in colour might be used because according to the colour wheel pro red is the symbolism for desire and love which given this is a rom com these are elements that come into play in the narrative of the film. The light red especially represents joy, sexuality, sensitivity and love. This being a film about love and it having a joyful tone. This choice in colour makes sense.
- 4. Poster • Text/fonts – The first bit of text you see is a tagline that reads “two total strangers, One big lie, A blind date like no other” Both 3 sentences are small and simple while still helping underlining the main theme of the movie in that it’s a blind date that goes wrong but something good comes out of it. The reason for the font is that it gives the audiences and the general public further information on what the film is about, who are the actors and the tagline to give the audiences a bit of context of the premise. The use of white in the font in this poster may seam like nothing to some but according to the colour wheel pro the colour white is associated with brightness, goodness, and cleanliness. Both these aspects are traits that the characters and the overall film give out and the marketing team want to put further emphasis on the tone through the advertising so small little details like the colour of font can give the audiences a sense of brightness and innocence without having to notice the font. This wouldn’t be the same if the font was dark which isn’t a very positive and welcoming colour compared to white. The images in the poster are laid out in a way where both lead actors are prominent and one does not overlap the other. The reason for this is because that the film is about
- 5. Poster • Listing of stars/previous films/directors • The stars are the first people listed in the poster as it’s often the first thing people think about when they hear the name of the film is who’s in it more so then who made it. This why you mostly see the names of the actors first before the director or producer’s. When you do see the names of the director’s/producers they tend not to list their names except other then adding in the previous films they have worked on. That way the general public is given more of a hint that this film has potential for quality because they have heard of the films that the producers and directors have worked on. The tone of the poster is played as very upbeat, playful and quirky mainly to not mislead the viewer of the type of film they are walking into. If the poster was played serious then it would create the wrong impression of the people who walk into it expecting something serious. So the tone of the poster is meant to appeal to the audience who go to a rom com for the joy of it all. They will want some clarification that this is the film that they want to see and goanna get so that is why the poster is played up in that tone.
- 7. Trailer • Content of the video clips • The bits they show you in the start of the trailer summarize the main character’s insecurities which come into play in the actual film. They do this by showing you a scene where the central protagonist is staring at her mirror before going out on a supposed date with a man. It shows her talking to herself saying that “you can do this” before putting makeup on. The trailer cuts to a short version of her date and how badly it went by her trying to be funny but failing tremendously. The first 11 seconds you now have a idea on the person you will be watching and how much she messes up at dating and relationships. Now its going to show you the story it will set her on. They do this by only showing expositional dialogue that’s relevant to the conflict of the film. The first thing you see after 11 seconds is the girl she meets on the train and her talking about her plan to meet her blind date and how This is then leads to Nancy (the main character) making a quip in her usual behavioral manner, thus putting the further emphasis on the comedy aspect in order to appeal to that audience of people who want to see a film to have a laugh that’s present in the film. The trailer then shows what happens and how she meets the love interest only with cuts that happen every 5-10 seconds following it up with a montage of the couple bonding and having a good time before playful and upbeat music stops to reveal the conflict that will indelibly come into play in the third act. This then continues with a montage of the characters either bickering while still showing them having fun along with some wacky bits of comedy. With this I feel the trailer is balancing out the comedy and drama aspects so there is something for the group of people who love comedy, and for the people who are prefer comedy’s to have a serious element to them and not be constant shtick. The music choices mainly consist of popular songs that have a happy and upbeat tone, they are there to give a eutrophic and uplifting feeling to sort of mimic what feeling you will have if you payed your hard earned money to watch it watched it. Other songs featured earlier on play off the https://www.youtube.com/watch?v=SycIWnK MP7Y Link to trailer
- 8. Trailer • Listing of stars/previous films/directors – The stars are listed because the producers know full well the actors featured are their highest selling point, and that it is going to get there film so interest from the general public who like these people. The actors are not the only people listed. However the trailer vaguely mentions that this film is from the same producers who have collaborated with Simon Pegg with Shaun of the dead and Hot Fuzz. Their names will be unrecognisable to the public but including what they have done in the past will be another important factor in getting there film to sell because film fans will get the impression that there is potential in their product for a quality film knowing that their previous efforts where critical and financial hits and both have an star who is also in this film knowing what they have produced will get Is the order of the list significant? – Is the absence of a list significant? • Genre codes and conventions – How do you identify the film trailer as part of a genre? – Why would creating a genre in the trailer be useful? https://www.youtube.com/watch?v=SycIWnKMP7Y Link to trailer
- 9. Trailer • Relevance of release date Relevance of release is very important when advertising any piece of media as it gives your target audience clarification of when the film they have been very interested in is out and available to go to their multiplex and see your product. Without the inclusion of when you plan to release your film there is no way for your target audience to keep up to date of when you plan to release it out for them. The tone of the trailer is played mostly upbeat and positive with a little bit of quirk added in. When the serious stuff comes in it is often very mild and not over dramatic. Simply because of the jokes added in those moments. For example in the scene where Pegg’s character Jack is distraught at the lie Bell’s character Nancy has created he asks about her really being 26 to which Nancy responds “add another 10” Moments like that create keep the comedic nature of the film going and makes the tone more consistent. More importantly The films target audience (who are mostly women roughly between the ages of late 20’s early 30’s) Still are not given the impression of the film turning sombre. Even at its most dramatic there is still some laughs and charm in the film Link to Trailer here
- 11. Interview – This is in interview with Simon Pegg as a part of the kermode and mayo radio podcast with Zoe Ball. In this interview the language from Pegg is very well spoken Simon Pegg’s audience ranges from 18 to 24 year old males with a social grade of C2DE so these will probably be the people who will probably be tuning in on their radio’s to listen to him talk about his latest effort, or they simply because they like him as an entertainer and will enjoy any interview with him regardless they see the film or not. According to Pegg in this interview it is established by him that the screenwriter had connections with the same producer that Pegg works with so the producer Nira Park sent the script through email as she thought that he would be perfect for the role of Jack. Pegg was immediately hooked by it enough to want to take part in the project. Kermode and mayo show https://www.youtube.com/wa tch?v=cajcQnri5ZQ&t=545s
- 12. Interview – The interviews normally happen roughly happen in the afternoon between 4 and 6. This is perfect timing as rush hour traffic happens between this time because people will be driving home from work and will most likely be tuning in to help past the time through the traffic. It helps that the podcasts are mostly aimed at people between 35-50 and they are often a part of the working class so they will have the radio channel on while they are driving home. One of the many discussion points is the subjects of dating and blind dates and how tough dating is. This is one of the central themes that comes into play in the film so they are going to talk about it in more depth. They also talk about dating is not what is used to be because we live in a digital age and how you cant really have a blind date any more because it is easy to identify someone through Facebook and twitter and know something about them before you meet them. The reason these topics are brought up is because the films target audience or any person looking for love but is too shy can identify and relate to that subject and maybe even be convinced to check out the film because it is a topic that they probably haven’t seen in any film. So the film has the characters be not enthusiastic on social media so they can meet as strangers and not know what the person looks like when they meet them. Another important topic they bring up is that men love the film which is very rare for a romantic comedy but in their opinions romantic comedies should be about both sides of the coin. Meaning that film does what it sets out to do as a romcom. Another aspect as to why Pegg was drawn into the script was because he felt his character was very real and flawed and rang true to how men can act sometimes. Realism is a thing that is often criticised in rom-coms for not having so to hear that a rom com is realistic in some aspects is going to raise some eyebrows from a few film fans Kermode and mayo show. https://www.youtube.com/wa tch?v=cajcQnri5ZQ&t=545s
- 14. Marketing Strategy • Discuss relevant notable information you have noticed regarding the marketing strategy of the film, e.g.; – The UK trailer for Man Up was released on the 20th of 2015 2 months before its theatrical release to UK cinemas on the 29th of May 2015. The US trailer released on the 1st of October 2015 which is a month before its release in the US on the 13th of November. The interview with Simon Pegg was broadcast on the day it came out on the 29th of May the same day its theatrical release in UK cinemas which gives the general public clarification that if they wanted to see the film that has being talked about it is no available at their local. The trailer was also released on Studiocanal’s (the UK distributor) twitter in order to further promote the film as that is where your product is most likely to get views and attention. There was even facebook and twitter pages dedicated to the film in order to further promote it. Unlike a big $100 million movie where there would be loads of merchandise and franchising and partnerships from toy companies and fast-food restaurants McDonald Man Up was not big enough of a film to gain that but there was a lot of marketing and placement of posters on bus stops. Many of which where the posters with the one star of the film giving audiences summary of what the character is in the film. There where 30 ads that also broadcast on TV so if you don’t use social media and don’t go out much your attention towards the film will be brought up through TV broadcasting.