Assignment 5b
- 1. FA102a, Research and Brand Development Love via technology Casey Madsen
- 2. “Can technology help us find love?” http://www.kurzweilai.net/can-technology-help-us-find-love Love via technology Casey Madsen Assignment One, Research
- 3. “…loneliness is an important issue. Eliminating disease, poverty, death only deals with the lower rungs of Maslow’s hierarchy of needs.” http://www.kurzweilai.net/can-technology-help-us-find-love Love via technology Casey Madsen Assignment One, Research
- 4. “Contemporary theoretical perspectives allow us to advance our understanding of how the age-old process of mate-finding is transformed through online strategies and behaviors.” http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2006.00020.x/full Love via technology Casey Madsen Assignment One, Research Photo Source: http://tipsofdivorce.com/common- obstacles-to-online-dating-success/
- 5. “Online dating can be very fun, as long as you take the positive step so you can eliminate the negative ones that come into your life.” http://www.huffingtonpost.com/david-wygant/why-isnt-online-dating-working-for-you_b_5760432.html Love via technology Casey Madsen Assignment One, Research http://www.midlifebachelor.com/askmlb/when-to- take-down-your-online-dating-profile.html
- 6. Love via technology Casey Madsen Assignment One, Description of Future Product or Service Love via technology
- 7. Mate Finding MateFinder Find Your Mate M8 Date Date Smart Impressive ImpressMEnow Luck Lucky Final choice MateFinder Name Justification Self-explanatory, catchy, simple Assignment Two, Naming Process Love via technology Casey Madsen
- 8. Assignment One, Brand Character Diagram Love via technology Casey Madsen Character/Persona Tone PurposeLanguage Inviting Romantic Attentive Enchanting Personal Direct Innovative Effortless Fun Simple Intriguing New Engage Enable Locate Entertain MateFinder
- 9. Love via technology Casey Madsen Assignment Three, Logotype Research, Intriguing
- 10. Love via technology Casey Madsen Assignment Three, Logotype Research http://www.fritolay.comhttp://www.gotinder.com http://www.heineken.com
- 11. Love via technology Casey Madsen Assignment Three, Finished Logotype
- 12. Love via technology Casey Madsen Assignment Four, Social Media Branding, Research Reference Product Pages Tinder: https://www.facebook.com/tinder Collegefession: https://www.facebook.com/collegefession/info Cosmopolitan Magazine: https://www.facebook.com/Cosmopolitan/info
- 13. Love via technology Casey Madsen Assignment Four, Social Media Branding, Creating Community Methods to generating activity • Word of mouth • Texting friends • Tweeting from my personal Twitter • Promoting on my personal Facebook
- 14. Assignment Four, Social Media Branding, Facebook Pages Love via technology Casey Madsen
- 15. Love via technology Casey Madsen Assignment Four, Social Media Branding, Facebook Pages
- 16. Love via technology Casey Madsen Assignment Four, Social Media Branding, Facebook Pages
- 17. Love via technology Casey Madsen Assignment Four, Webpage Layout Research for Wireframes www.tinder.com
- 18. Love via technology Casey Madsen Assignment Four, Webpage Layout Research for Wireframes http://www.heineken.com/us/Home.aspx
- 19. Love via technology Casey Madsen Assignment Five, Wireframe About About About About About About Logotype Short Description Twitter Facebook Blog Photo with Tagline Text CareersFAQMerchandiseNewsAbout Us
- 20. Love via technology Casey Madsen Assignment Five, Tagline Research • Burger King- “Have it your way,” http://www.bk.com • Delta Airlines- “Entertainment is on us,” http://www.delta.com • Ford- “MPG savvy and tech smart,” http://www.ford.com • McDonald’s, “It’s love at first heat,” http://www.mcdonalds.com/us/en/home.html • Apple, “Change is in the air,” https://www.apple.com
- 21. Love via technology Casey Madsen Assignment Five, Homepage Visual Design in a Browser