Assignment advertising
- 2. Why this?.... • The advertisement chosen by me was done on purpose so that I can raise awareness about this gruesome event which is still taking place in different parts of india
- 4. The story behind it • India is developing with the speed of light new technologies and high tech material and living is being introduced every second but somewhere we are still lacking. Female foeticide which is considered as a crime is still practiced in the remote areas of India.
- 5. The story behind it - contd • To stop this practice in a creative method to reach the public in an effective method the WOMAN AND CHILD DEVELOPMENT DEPARTMENT of THE GOVERNMENT of RAJASTHAN took out this advertisement to raise awareness.
- 6. The approach • They have taken a strategic approach in which they are trying to make an impact by using simple illustrations • placing it at the right place and at the right time gave it a better response than the expected one as it got stuck in everyone's head
- 7. The approach- contd.. • They have made use of simple illustrations so that even those who cannot read and write can also understand it • The approach is rather basic in order to generate awareness to stop female foeticide as it has been a growing concern of the government of India and it has rather hit on the perfect spot
- 8. Media • This advertisement was published on various local and major newspapers of Rajasthan as they are an integral part of everyone’s life and it got an overwhelming response of appreciation from the readers as well as different advertising agencies.