Assignment1_accenture
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The document discusses the origins of the name 'Accenture' derived from 'Andersen Consulting' and highlights its global presence and operational strategies. It emphasizes the company's successful adaptation in marketing strategy and targeting of B2B audiences. The presentation is created as an academic assignment under the guidance of a professor.
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Assignment1_accenture
- 4. Why named Accenture ??? Acc-enture & Adv-enture These two words rhymed with each other. Ac – Andersen Consulting
- 5. • Offices and operations in more than 200 cities in 53 countries. • America • Asia Pacific • EMEA Region
- 6. Innovation delivered to High Performance Delivered
- 7. Advertising Strategy Corporate Strategy IT Strategy and Transformation Growth Strategy and operating model
- 19. Accenture evolved to be such a big consultancy firm. Changing marketing strategy with situations has always been beneficial. Accenture has really done well in targeting its B2b audiences. Got “Wake up call” from its competitors.
- 21. This presentation is not an official presentation of the company “Accenture”. It was prepared for the purpose of learning and is one of the assignment of the Marketing management internship under the esteem guidance of Prof. Sameer Mathur . Created by: Ankit Kumar Guided by: Prof. Sameer Mathur