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Clean
                       Bright
                       Modern
                       Playful




Look at this store….
Plain walls
              Stark lighting
              Poor display




And this…..
And this…..
Higher prices             Lower prices
More customers            Fewer customers
More sales per customer   Some enquiries but no sales




       only one has customers…..
Why? Need connection with customers. Use soft light….
Or extra bright….
Bright displays          Or Just right…..
calling indoors


                  Warm wooden
                    flooring or
                   shiny floors?
Small or big deal                 Or Just right…..
Find out how they feel

                          Too much
                         merchandise
                         Or too little
                          Find what
                          makes the
                          customer
                            Tickle?
Bobby Grill                 Burlington                         Express

 Special Deals for kids in   Too much stock without well        Too cold , stark and alienating
 costume for halloween       defined areas for different
                             usergroups overwhelms              Plain dull tile flooring creates
 Provide healthy choices                                        a perception that products
 and calorie information     Plain dull tile flooring creates   will be similar
                             a perception that products
 Change menu periodically    will be similar                    Brand positioning unclear
 to keep excitement
                             Brand positioning unclear          Provide onsite alterations for
                                                                the majority of petite
                                                                clientele.




Opportunities and insight…

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Assignment2-Observation

  • 1. Clean Bright Modern Playful Look at this store….
  • 2. Plain walls Stark lighting Poor display And this….. And this…..
  • 3. Higher prices Lower prices More customers Fewer customers More sales per customer Some enquiries but no sales only one has customers…..
  • 4. Why? Need connection with customers. Use soft light….
  • 6. Bright displays Or Just right….. calling indoors Warm wooden flooring or shiny floors?
  • 7. Small or big deal Or Just right….. Find out how they feel Too much merchandise Or too little Find what makes the customer Tickle?
  • 8. Bobby Grill Burlington Express Special Deals for kids in Too much stock without well Too cold , stark and alienating costume for halloween defined areas for different usergroups overwhelms Plain dull tile flooring creates Provide healthy choices a perception that products and calorie information Plain dull tile flooring creates will be similar a perception that products Change menu periodically will be similar Brand positioning unclear to keep excitement Brand positioning unclear Provide onsite alterations for the majority of petite clientele. Opportunities and insight…