ZipCar
- 1. Presented by: Sally Heidmann
- 2. Those who take advantage of all methods of transportation People who are environmentally aware People who take public transportation Those who live in a city 21-39 year olds People who are technologically savvy ‘ s Target
- 3. Young and wealthy: 61% are 18-44 The majority of the Onion’s online readers are zipcar’s target age 34% have liquid assets of $100,000+ The Onion’s online readers can afford zipcar’s service The monthly fee and hourly fee ‘ s Print Readers Are… (Locally and Nationally)
- 4. Tech Savvy: 57% Made 5+ online purchases in the past year 33% plan on buying new a new computer or hardware in the next year The Onion’s online readers would be enticed by all of zipcar’s technologically advanced features Iphone application allows users to reserve a car on their phone The application also allows users to honk, unlock, and lock the vehicle Print Readers Are….. (Locally and Nationally)
- 5. On The Go 37% attended rock concerts in the past year 53% went to a movie in the theaters in the past month The Onion’s online readers are always moving and going to new events They NEED a way to get there, which means that zipcar is extremely relevant Print Readers Are…..
- 6. Why The Onion? Nationally Those who read The Onion are INFLUENCERS Zipcar will be able to target those in urban areas who are able to AFFORD the service
- 7. We have a similar voice Zipcar’s Voice: “Our leading brand will be synonymous with fun, honesty, clever innovation, and social good” The Onion’s Voice: The onion is known for being a humorous and creative publication “ The Onion distinguishes itself with a unique product, great new ad executions, and exceptional service. Above all, it comes down to the high-quality wealthy, intellectual, which keeps me and my clients coming back to the Onion.” -Wendi Dunlap, Beyond Interactive “ The funniest publication in the United States.” -The New Yorker Why the Onion?
- 8. We have an AD size that will meet your needs
- 9. Our closing time is later than other newspapers In Chicago we do not close until Monday at 5:00pm Other publications in the city close on Friday at 5:00pm If you have an advertisement that you need to place lat minute WE can accommodate you! The Onion comes out every Thursday
- 10. Unique Merchandising Opportunity If zipcar commits to buying 15 print ad or online spots than we will make sure that you have first priority in ad placement for the January 1st special technology issue Our January 1st spots go extremely quickly Our readers for the January 1st issue is drastically higher than all of our other issues Exclusively for zipcar
- 11. Mutually beneficial relationship If you commit to us than we will commit to you We will tell you when we have unexpected openings last minute If there are spots that are not filled during a week you place an ad, we will feature your ad more than once at no extra charge