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NestWatch



            NestWatch:
Monitoring nesting birds with the power of
             citizen science

                Jason Martin
              Project Leader - NestWatch
NestWatch

    Presentation Overview

• What is NestWatch?

• Recruitment, training, & retention

• How are we trying to improve?
NestWatch

                 What is NestWatch?

• Monitors status and trends in
  the biology of breeding birds
  across U.S. since mid-1960’s

• Location, species, timing of
  nesting, # eggs and young
  produced, reproductive
  success

• Online open-source database

• Public education
NestWatch

         What is NestWatch?
Since 2000:
• >100,000 nests monitored
• 149 species
• 5,100 participants
NestWatch

             Why nesting birds?


• Impacted by environmental disturbances
• Abundant and widespread
• Inhabit a variety of habitat types
• Engaged in many ecological processes
• Easily observed by amateurs (“hobby factor”)
NestWatch

NestWatch Data in Action!




Dunn, P. O. and D. W. Winkler. 1999. Proc. Royal Soc. Lond. B 266:2487-2490.
NestWatch

        Participant Recruitment

• Press releases and media interviews
• Cross promotion though other CLO programs
  and partners
• Online social media
• Word of mouth
• Low hanging fruit
NestWatch

               Participant Training
• Heavily internet based
   – nestwatch.org (protocol, code of
     conduct, certification quiz, data
     entry/exploration, educational material)

• Some phone and email contact
NestWatch

            Participant Retention
• Mainly passive, although some email/Facebook
  reminders
• Provide beneficial services
   – Data storage and access
   – Educational resources

• Making people feel good about what they’re
  doing
   – Contributing to science
   – Connecting with nature
NestWatch

                Participant Retention:
                 How are we doing?


         2006-2011
    Years
                Participants
                               • 75% participated for 1 year
Participating
     1             2732        • 33% participated for 2 years
     2              483
                               • 13% participated for 3 years
     3              192
     4               82        • 5-6% = retention sweet spot
     5               62
     6               83
NestWatch

NestWatch Chapters: A more effective way?
 • 25 local chapters to help recruit, train, and retain participants

 • Chapter coordinators trained by NW staff

 • Win-win partnership
     – Chapter organizations take advantage of existing program and feed into
       national data collection scheme

     – More intimate relationship with volunteers = personal accountability,
       improved data quality, greater depth of experience, & increased
       retention
NestWatch


   nestwatch.org




jmm677@cornell.edu

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Project NestWatch, ASTC Workshop 2012

  • 1. NestWatch NestWatch: Monitoring nesting birds with the power of citizen science Jason Martin Project Leader - NestWatch
  • 2. NestWatch Presentation Overview • What is NestWatch? • Recruitment, training, & retention • How are we trying to improve?
  • 3. NestWatch What is NestWatch? • Monitors status and trends in the biology of breeding birds across U.S. since mid-1960’s • Location, species, timing of nesting, # eggs and young produced, reproductive success • Online open-source database • Public education
  • 4. NestWatch What is NestWatch? Since 2000: • >100,000 nests monitored • 149 species • 5,100 participants
  • 5. NestWatch Why nesting birds? • Impacted by environmental disturbances • Abundant and widespread • Inhabit a variety of habitat types • Engaged in many ecological processes • Easily observed by amateurs (“hobby factor”)
  • 6. NestWatch NestWatch Data in Action! Dunn, P. O. and D. W. Winkler. 1999. Proc. Royal Soc. Lond. B 266:2487-2490.
  • 7. NestWatch Participant Recruitment • Press releases and media interviews • Cross promotion though other CLO programs and partners • Online social media • Word of mouth • Low hanging fruit
  • 8. NestWatch Participant Training • Heavily internet based – nestwatch.org (protocol, code of conduct, certification quiz, data entry/exploration, educational material) • Some phone and email contact
  • 9. NestWatch Participant Retention • Mainly passive, although some email/Facebook reminders • Provide beneficial services – Data storage and access – Educational resources • Making people feel good about what they’re doing – Contributing to science – Connecting with nature
  • 10. NestWatch Participant Retention: How are we doing? 2006-2011 Years Participants • 75% participated for 1 year Participating 1 2732 • 33% participated for 2 years 2 483 • 13% participated for 3 years 3 192 4 82 • 5-6% = retention sweet spot 5 62 6 83
  • 11. NestWatch NestWatch Chapters: A more effective way? • 25 local chapters to help recruit, train, and retain participants • Chapter coordinators trained by NW staff • Win-win partnership – Chapter organizations take advantage of existing program and feed into national data collection scheme – More intimate relationship with volunteers = personal accountability, improved data quality, greater depth of experience, & increased retention
  • 12. NestWatch nestwatch.org jmm677@cornell.edu

Editor's Notes

  • #4: NestWatch is a citizen science project that gathers data on all of North America’s breeding birds in order to track their nesting success and study breeding behavior. Through monitoring their survival and reproduction we are able to study and report on the health of bird populations.
  • #7: Ultimate purpose is to be contributing to “real” scientific research… this is actually happening!
  • #13: NestCams is our sister program. Get a peak at the inner world of nesting birds!